Flip it over – there’s more


The belly design of this frog is something I’ve been waiting for, to be quite honest. We always get caught up on what the top-side of the frog looks like, but I’ve never really understood it; the bass are looking at it from the bottom. I think the color schemes on the top help our confidence more than anything else. 

The bottom of the Boom Boom Frog features a prominent eye in the front of the bait. As this frog slithers back and forth through thick cover, it gives a striking impression of a small, wounded baitfish or panfish. I’ve had some pretty spectacular blowups on this frog and while I can’t talk to the bass and ask ’em why they bit, I have a sneaking suspicion that this simple feature plays a big role.