Elegantly simple

zoom trick worm

What now seems to be one of the simplest and most replicated baits of all time, the Trick Worm was truly revolutionary when first introduced by the Zoom Bait Company over four decades ago. A straight tail, flat bottom worm with varying widths as you work your way up and down the bait, there was quite a bit of thought that went into designing this lure.

What’s been interesting to see over the years is how the use of this seemingly simple worm has evolved time and time again with new techniques. By moving the hook around and positioning weight in different places, the action of the worm and the overall presentation of the bait changes dramatically. And that’s all made possible by the original design of the lure.