The handle is extra long at 20 inches by design with a custom grip built around it. The grip is soft and tacky and really nice on a big swimbait rod. The rod handle was designed to fulcrum transfer of energy cast big baits but it also helps with roll casting lures into tight places like along boat docks, under trees, around laydowns, etc.
The rod handle tucks nicely under your arm as you retrieve your swimbait, giving you comfort and leverage. But more importantly, with baits like a crankdown, this rod will act more like a 7-foot crankbait rod. So you can get the same sort of fishability with a 3 ounce crankdown as you can with a small shallow-diving crankbait.