Cotton Cordell Big O

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This is the original squarebill; the one that got it all started. It was originally designed to fish around grass. It has a very tight wiggle but still maintains really nice deflection properties. It came out in 1973 and in the first year of production, over $1 million worth of Big Os were sold. That’s incredibly impressive, especially back in those days! – Terry Brown

The modern-day Cotton Cordell Big O is available here