Conservation was a big deal this year


No, this isn’t some thinly veiled insert to preach about environmental sustainability; I almost didn’t include it because of that. But there honestly was a bunch of focus on conservation during ICAST 2021. I think of a lot of folks tend to roll their eyes when it comes to this topic but hear me out on this one. You’re not emasculated if you care about our resource. Our kids and grandkids are going to need this resource possibly more than ever, so it’s hugely important that we do our small part to keep things healthy and balanced. I don’t think that’s asking too much.

We saw some really cool ideas this year that we’ll expand upon later. But companies like Costa, Jenko and Simms launched some really great products that had conservation at the forefront. Costa now has new frames that are made from recycled fishing nets and Simms has a hoody that’s made from recycled polyester.

Something that really caught our eye was the Jenko Hemp Series Groovy Glide and Wake n’ Bait. For 100 years, the fishing industry has relied on petroleum-based plastics for lure making because it’s cheap, durable and honestly… it has nearly been the only option. These hemp-based lures, however, are much more sustainable. If you break one off on cover, it will decompose to just the hook hangers within 6 to 9 months. How cool is that?