Bass Pro Shops Support

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“Bass Pro Shops has proudly supported MLF from its inception because we believed in its mission to elevate the sport of fishing. Today we’re very excited to take the next step and help showcase this great sport to every household in America,” Morris said. “We truly believe this partnership will create many positive and significant new opportunities for kids and families, professional anglers and the sport itself. Equally important to us is leveraging this popular platform to showcase the importance of conservation and promote responsible fishing practices.”

“MLF has delivered on its promised vision every step of the way since Day One,” Outdoor Sportsman Group Executive Vice President and Chief Operating Officer, Matt Hutchings said. “MLF has made fishing an even more popular spectator sport through televised events on Outdoor Channel and other networks, as well as Outdoor Sportsman Group’s diverse media platforms in publishing and online. The MLF model is a proven success and we are excited to continue the journey with all of our partners towards future prosperity.”

Today MLF tournaments reach a bigger audience than any other tournament of their kind, and television ratings and independent surveys consistently indicate the fast-paced, action-packed format resonates with anglers of all ages, and is especially effective at reaching the youth audiences essential for achieving long-term interest and growth.

While MLF will continue its popular Cup events and World Championship, airing on Outdoor Channel and CBS, respectively, it will now also have its own new Bass Pro Tour competitions and championship, and eventually tour qualifiers, all of which will use the same entertaining MLF format in which numbers caught can often contribute more to anglers’ scores than do big fish.

“Seven years ago, Gary Klein and I settled on a mission to expand the sport of professional bass fishing through competitive tournaments with an all new and exciting made-for-television format,” said MLF and Pro Bass Tour Anglers’ Association (PBT) co-founder Boyd Duckett. “After assembling 13 more of the sport’s top-level professionals, the PBT partnership was formed. We always believed if we elevated the visibility of our sport everyone in our industry would be a beneficiary.

“The preparation leading to this moment has been slow, methodical and well thought-out to ensure the outcome would be positive for everyone connected to the sport. As a result, we have a fully developed plan ready to go. Everyone in the fishing industry should appreciate the new path that Outdoor Sportsman Group and Mr. Morris have helped pave for the sport’s future because of their own personal beliefs toward conservation and the responsible use of our fish and water resources.”