Yeti was the first high-dollar cooler that anglers and hunters clamored for and yet today they still get a nod as the king of the “wow factor”. They even put “Yeti” on a five-gallon bucket a few years ago and won Best of Show at ICAST. That name says quality.
Coolers are a lot like fishing lures. I can remember people seeing a $15 jerkbait from Lucky Craft and getting the shakes wondering why anyone would pay that much. They did and it started a revolution where quality meant something and now $400 to $500 glide baits and swimbaits get the same reaction. However, anglers buy them and it is indeed a badge of honor to have a few to some.