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Zoom Introduces Z Craw Worm

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Zoom Bait Company announces the release of the new Z Craw Worm, which combines the body of the company's Mag Finesse Worm with the tail of the ultra-popular Z Craw, to create a package unlike anything the fish on your home waters have seen before. It provides exactly the right combination of bulk and finesse to create a profile that will lure fish under any conditions.

Veteran tour-level pro Dan Morehead played a key role in the Z Craw Worm's development. His home waters of Kentucky Lake are the epicenter of "high-hopping a worm" and "stroking a jig," but the fish there are educated. He took a cigarette lighter to two of his favorite offshore baits to produce something altogether new. "They see a lot of ribbon tails out there, but they acted like they'd never seen anything like this before," he said. "It has a good hard action and a proven profile. I was only able to keep it under my hat for a little while."

The Mag Finesse Worm is a proven winner in both heavy cover and open water, and the Z Craw is renowned for its versatility - deadly for punching the thickest cover around, but also on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. Morehead said the new worm would be equally versatile, productive when pitched to docks or for more horizontal presentations. "I caught a lot of fish swimming it in the grass on the Potomac where a lot of people would swim a Speed Worm," he explained.

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Initially, the Z Craw Worm will be available in 8 of Zoom's most popular and universally applicable colors. Look for it soon at leading tackle stores and online retailers.