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Zoom Announces New Swimbait

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Zoom Bait Company announces the release of the new Z-Swim 3.8, a ribbed swimbait that swims naturally, emulates a wide variety of baitfish and can be used from the surface down into the deepest lairs of wary bass. Savvy tournament anglers have utilized this style of lure in all types of water for several years, but the addition of a model featuring Zoom's special touches will make it substantially more effective.

South Carolina pro Brandon Cobb, winner of the 2019 Elite Series tournament on Lake Hartwell, as well as the recent Texas Fest on Lake Fork (where he averaged nearly 7 pounds per fish over the course of four tournament days), called it "the perfect swimbait." He noted that "it's durable yet has a soft body that stays on a jighead, while still offering a great swimming action."

That means it has the best of both worlds - you'll constantly be offering a tempting meal, but you won't have to repeatedly adjust your rigging, taking up valuable time. That means more casts and more effective casts, throughout the day.

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This new lure is responsive at both ultra-slow and ridiculously fast speeds and can be fished throughout the water column. It can be applied to a wide variety of techniques, too. It's exceptional on a weighted swimbait hook or a jighead, providing enough action on its own, but it's also deadly on the back on a vibrating jig or swim jig, or even on a castable umbrella rig. It's an ultra-natural presentation that thumps, which means it can excel in gin clear and super-dirty water alike, along with every level of clarity in-between.

The Z-Swim is 3.8 inches long and will initially come in six proven colors to meet a wide variety of water colors and forage bases.

The Z-Swim3.8 will soon be available at leading tackle stores and online retailers. If you can't find it, ask for it.