Rapala, maker of premium lures and other fishing tackle and accessories, has signed on as a partner for the Bassmaster Tournament Trail 2020 season, B.A.S.S. announced today.
"We are thrilled to partner with Rapala as they introduce B.A.S.S. members and fans to new lures, tools and accessories to help anglers be effective on the water," said Bruce Akin, B.A.S.S. CEO.
Rapala will be a Supporting Sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments. As a sponsor, Rapala will enjoy exposure to enthusiastic fans of sportfishing and B.A.S.S. members during tournament weigh-ins as well as across Bassmaster.com, Bassmaster Magazine, B.A.S.S. Times and various social media.
"As Rapala looks at the year 2020 and how fast competitive bass fishing is growing and changing each year, we are so excited to be a sponsor of B.A.S.S. at every single level," said Matt Jensen, Rapala Director of Marketing. "B.A.S.S. continues to be a strong advocate from high school on up to the Elites, and we have a great partner to promote all of the Rapala VMC brands."
Six 2020 Bassmaster Elite Series pro anglers - Bernie Schultz, Seth Feider, Patrick Walters, Gerald Swindle, Brandon Palaniuk and Bob Downey - are part of the Rapala pro staff.
Additionally, Rapala will serve as the title sponsor of the Bassmaster Fantasy Fishing Challenge, which draws more than 26,000 knowledgeable fans of bass fishing annually.