News

Polaris Acquires Minority Interest in FLW

polaris-flw-merger.jpg

Fishing League Worldwide (FLW), the world's largest tournament-fishing organization, and Polaris Industries Inc., the leading global powersports manufacturer, announced today a strategic partnership that will extend and expand the outdoor brands' complementary relationship. The terms of the agreement were not disclosed.

The partnership leverages both companies' consumer base, market presence and industry expertise, and will include collaboration across the organizations as well as enhanced activation and cross-marketing opportunities at select FLW and Polaris events. In particular, Polaris will have an increased presence at all FLW events and within the competition's television programming.  

"Our anglers, members, and loyal fans are always looking for more ways to enjoy the outdoors, and Polaris' innovative products, along with their similar values and target audience make them a natural partner for FLW," said FLW President of Marketing Trish Blake. "We're excited to announce this partnership with Polaris and look forward to leveraging our respective customer bases, cross selling, and mutually growing our businesses."

Advertisement

"Our portfolio of products offers an array of options for those looking to create lasting memories in the great outdoors," said Bob Mack, senior vice president of Corporate Development & Strategy, and president of Adjacent Markets & Boats for Polaris. "With recreational fishing being a popular and growing sport in the U.S., this strategic partnership allows us to leverage insights and more deeply engage with FLW's networks, fishing consumers, and outdoor enthusiasts across the globe to promote our products and brands."

FLW will continue to be operated under the leadership of Blake and FLW President of Operations, Kathy Fennel, in their current Benton, Kentucky and Minneapolis, Minnesota locations.

Polaris will continue to be represented in FLW competitions by 23-year Tour veteran David Dudley of Lynchburg, Virginia, the 2003 Forrest Wood Cup champion and FLW's all-time leading money winner with more than $3.6 million in career earnings. Dudley, who has represented Polaris on Tour for the past two seasons, is fresh off of a 12th place showing at the 2018 season-ending Forrest Wood Cup championship on Lake Ouachita in Hot Springs, Arkansas, and is already making preparations to kick off the 2019 season Jan. 10-13, on Sam Rayburn Reservoir in Brookeland, Texas.