Lew's, Strike King Signs Latimer and Floyd

FLW / Jacob Fine

Lew's, and sister brand Strike King; already featuring some of the most impressive pro teams in the fishing industry, announce the addition of Brian Latimer and Cole Floyd to the Lew's and Strike King brands. Latimer, an FLW Tour Champion from Belton, S.C., will also represent Lew's reels, as well as Strike King tungsten and Tour Grade fishing line. Floyd, a college fishing and Costa Series champion from Leesburg, Ohio, will represent the complete lines of both Lew's and Strike King.

Mark Copley, Director of Pro Staff and Media Relations said that the brands look forward to the new additions.

"The addition of these new anglers are great fits for Lew's and Strike King," said Copley. "Our brands have always featured some of the top names in the sport, and these are no different. Brian is an exceptional talent that has been coming into his own and Floyd is one of the best anglers to ever come from the college ranks; these are perfect additions to our teams."


Copley said that the brands are very excited with the extension of platforms that Latimer provides to the brands.

Brian's YouTube channel and social media presence are very exciting; they work very hard on those platforms," said Copley. "Having our brands associated with this caliber of angler and the presence they generate on their social media channels will be invaluable in promoting Lew's and Strike King."

Latimer said the quality of the products is what spoke to him.

"The one thing you know about Lew's and Strike King is that they spare no expense in producing top quality products," Latimer said. "I've got great rod, hard bait and soft bait sponsors, but having a Lew's reel in my hands, spooled with Strike King Tour Grade line and fishing with Tour Grade tungsten, I know I'll be able to get the job done."

Copley summed up the new additions by saying, "having these guys on our teams is a big deal, we are looking forward to their accomplishments and contributions to Lew's and Strike King."