This is the most comprehensive list of new freshwater fishing tackle for 2021. We'll be adding to the gallery, as well, but here are more than 350 new pieces of fishing gear for you to consider for your fishing in 2021. From shallow-water anchors to new soft plastic lures, this is the most thorough look you will find online of the new freshwater fishing tackle for fall 2020 and spring 2021.
Minn Kota Raptor Shallow Water Anchors
Raptor is the only shallow water anchor to feature Active Anchoring™ and Auto-Bottom Mode™, which enable these shallow-water anchors to automatically monitor the water and bottom conditions to keep the boat anchored firmly in place no matter what the fishing situation.
Minn Kota's new Raptor shallow-water anchor will be offered in 8- and 10-foot lengths as well as a variety of options and colors. Raptor models will be available mid-July from authorized Minn Kota retailers starting at $1,499.99 up to 1,899.99. Minn Kota's shallow water anchors are backed by a comprehensive 5-year warranty plus a lifetime warranty on the spike for years of reliability anglers can count on.
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Old Town Sportsman Line of Kayaks
Meet the Old Town Sportsman Line – seven boats, three ways to travel, one passion. Old Town leverages 122-years of boat building innovation with something for every active water-lover. There are two powered by AutopilotTM, 3 made to pedal and 2 made for paddling.
The flagship model in the Old Town Sportsman Line is the exciting, all-new AutopilotTM, a state of the art fishing kayak that delivers the ultimate hands-free fishing experience. Available in two sizes, the Old Town Sportsman AutopilotTM 136 & 120 use fully integrated Minn Kota 45 lb thrust saltwater-safe motors with GPS Spot-Lock virtual anchoring to put the craft exactly where you want it. Controlled with the touch of your thumb using the iPilot remote, your hands remain free to catch fish. In varying tide, current, or wind conditions the Old Town Sportsman AutopilotTM 136 & 120 will change the way you fish from a kayak.
Humminbird CoastMaster US Coastal Card
The new CoastMaster chart arms coastal anglers with the very latest information to identify key fish-holding areas by providing accurate spot soundings, depth contours, points of interest, and navigational aids to ensure safe navigation. Anglers will also be able to monitor fishing conditions with a predictive tides and currents tool that offers details about the speed and direction of currents and the direction and height of tides precisely for the vessel's location. Additionally, multiple depth highlight ranges enable captains to clearly identify productive depth ranges or shallow hazard areas, and a water level offset feature allows for the adjustment of depth contours and shorelines to match current water levels.
Rapala OG 6 Slim
From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's garage. The Rapala Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side action. The lightweight circuit board lip is extremely thin yet delivers the right action and attitude no matter how you fish it. Weighs 1/2-ounce, measures 2 3/4 inches long, dives to 6 feet, has a pair of No. 3 VMC Hybrid Trebles and comes in 14 colors. MSRP: $10.99
Rapala DT Color Additions
Terminator Pro Series Spinnerbait
Designed hand-in-hand with 2019 Bassmaster Classic champ Ott DeFoe, the Pro Series Spinnerbaits use 17-7 stainless steel and the perfect ultra-fine wire that results in the perfect balance of strength and vibration. This lineup has a blade/color combination to match the conditions no matter when or where across the country. 31 colors/blade combinations in 3/8- and 1/2-ounce models, custom hand-tied skirts, oversized eye, tight grip trailer keeper and a premium VMC hook make this and outstanding spinnerbait.
Terminator HD Swim Jig
The HD Swim Jig features a hydrodynamic head, crafted to swim through the heaviest cover. It features an oversized 3D eye, premium banded silicone full skirt, VMC Hybrid 5/0 wide gap hook, tight grip trailer keeper and a nylon weed guard. Available in 12 colors and 2 sizes - 3/8-and 1/2-ounce.
Rapala Performance Hoodie with Neck Gaiter
The best way to stay cool and comfortable on and off the water, the new Performance Hoodie offers style combined with function. Offering a built-in neck gaiter, under arm mesh ventilation, UPF 50+ UV sun protection and moisture-wicking performance. Each features a dye-sublimation Rapala logo and technical pattern. Made with 88% polyester and 12% spandex fabric and available in sizes XS - 3XL.
The new Rap-V Blade is the perfect balance of metal, plastic and Rapala expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. Weighs in at 1/2-ounce, measures 2 1/2 inches long and has VMC No. 4 double hook and a No. 6 treble.
Rapala X-Rap Prop Color Additions
More new Rapala colors, straight from the best pros on the planet - Florida Gold and Black Chrome Orange.
Storm Arashi Swimmer
The Arashi Swimmer is a multi-jointed bait that delivers a life-like swimming action over a wide range of retrieve speeds. It has a moderate sink rate (ROF-8, .8ft/sec) that creates a stable action at faster retrieve speeds while still allowing the lure to remain in the strike zone when paused or twitched. Swiveling hooks increase catch ratio by eliminating leverage against the lure body. Weighs 2 3/16 ounces, measures 7 inches, comes with a pair of VMC 1/0 trebles and comes in 9 colors.
Storm Arashi Vibe Color Additions
Inspired colors from the Bassmaster Classic champion Ott DeFoe! A pair of colors that are must-haves, one of which (Classic Craw) helped Ott win the 2019 Bassmaster Classic! Fluorescent Red Craw rounds out the new colors, for now.
Storm Largo Shad
The swimbait you've been hearing about is finally here. Made famous by Jacob Wheeler, the Largo Shad has the perfect body roll and exaggerated tail swing. The incredibly long lasting and durable Largo Shad comes in a 3- and 4-inch, 16 colors and 6 of those are brand new colors inspired by Wheeler. 7 baits per pack in the 3-inch and 6 per pack in the 4-inch.
VMC Treble Size Extensions
All of the pros' favorites - Bladed Treble, Hybrid Treble and Hybrid Short Shank Treble are all available in sizes 3 and 5.
MSRP: Bladed $6.79 and Hybrids $3.99
VMC Crossover Pliers
These pliers paired with the Crossover Rings will take wacky/Neko rigging to the next level! No more fussing with O-rings that don't fit properly or watching your plastics fly off while a fish jumps. These pliers are made of a lightweight and durable plastic and feature dual compartments in the handle for extra ring storage. Simply slide the ring onto the closed jaws, compress handle to stretch ring, slide your plastic into the ring and depress the pliers to leave a snug ring wherever preferred.
VMC Crossover Ring
The Crossover Rings have a dual-channel hood which allows for Neko or Wacky rigging. These rings, paired with the Crossover Pliers maximize efficiencies when rigging soft plastics. The rings are made in 5 sizes (4mm-8mm) to cover a wide variety of diameter plastics, 10/pack and produced in 3 colors (black, green pumpkin and clear).
VMC Hybrid Swimbait Jig
The hybrid hook design dramatically increases hook-up and landing percentages and features a 1X, hi carbon steel and forged shank. The wide diameter spring keeper holds your plastic securely and the 60 degree eye keeps your swimbait in the perfect position. The 3/16 and 1/4-ounce models sport a 2/0 hook, the 5/16- and 3/8-ounce have a 3/0 and the 1/2-ounce has a 4/0. 4 per pack in 3/16- and 5/16-ounce and 3 per pack in 3/8- and 1/2-ounce.
VMC Finesse Neko Tokyo
Now you can Texas rig your finesse plastics, spine rig swimbaits, take Ned rigging to another level or keep it simple with a wacky rig - all with the added action and hook-up rates of the Tokyo rig. 2 per pack in sizes 2, 1, 1/0 and 2/0.
VMC Tungsten Rugby Weight
An ultra-effective weight for Tokyo rigs, Texas rigging ringed hooks and Carolina rigs. The rugby shape excels around rock and hard cover as it rocks and rolls around and over the cover, minimizing snags. These are produced in 1/4-, 3/8-, 1/2-, 3/4- and 1-ounce in black or green pumpkin.
Sufix ProMix Braid
Featuring a color injection process that provides 2x color retention. ProMix has densely braided HMPE fibers with a high weave count for consistent quality, uniform diameter and performance. Available in 150-, 300-, 1,200- and 3,500-yard spools in 6-, 10-, 15-, 20-, 30-, 40-, 50-, 65- and 80-pound test.
The knot strength is a direct result of being constructed with 13 fibers (12 HMPE and 1 GORE) and is unparalleled. The single GORE fiber surrounded by 12 HMPE fibers equals "super round" line that will spoil the most discriminating angler. 131 is available in 150-yard spools in 6-, 10-, 20-, 30-, 40-, 50-, 65- and 80-pound tests.
Garmin Perspective Mount
- LiveScope Perspective Mode feature adds a detailed 'top down' view of what's in front of the boat in real-time
- With the new Perspective Mode Mount, anglers can get three LiveScope vantage points – Forward, Down and Perspective
- All three modes provide incredibly sharp, real-time scanning sonar images of fish swimming and moving toward or away from the boat and below the surface with remarkable target separation and clarity
Garmin Quatix 6x Solar Watches
- The quatix 6X Solar is Garmin's first marine-centric GPS smartwatch to offer solar charging that uses the sun's energy to extend battery life on land and water – up to 21 days in smartwatch mode and up to 24 days with solar charging
- It offers specialized boating, fishing, cruising and sailing capabilities, including comprehensive connectivity with compatible Garmin chartplotters and other marine electronics to offer autopilot control, data streaming, sail race assistance, Fusion-Link entertainment control and more
- Like other models in the quatix 6 series, the quatix 6X Solar adds support for optional BlueChart g3 coastal charts and LakeVu g3 inland maps with improved chart presentation for the latest in Garmin marine cartography.
- Other sought-after features offered on the quatix 6X Solar include: built-in activity profiles and performance metrics for water and land sports, smart notifications, enhanced wrist-heart rate, contactless payments with Garmin Pay and music storage
- The quatix 6X Solar includes a titanium watch band as well as a cirrus blue silicone QuickFit band, and it's available now for $1149.99
MotorGuide Xi3 Kayak Trolling Motor
MotorGuide is bringing the benefits of its Xi3 trolling motor to kayak fishing with a new 36-inch shaft motor. Lightweight design and SecureStep system make it simple to stow and deploy the motor, even in a seated position. Along with its nearly silent operation and wireless remote, it's a great addition to any kayak. Xi3 with available Pinpoint GPS allows anglers to focus on fishing while taking advantage of GPS functions like anchor, heading lock, route record and more.
Xi3 is now available in two shorter shaft 55-pound thrust options with or without GPS, at 12 volts with 36-inch shafts.
Daiwa Tatula CT Casting Reel
This reel was specifically designed and manufactured to bring anglers looking for an entry level baitcaster an entirely new standard of performance and aesthetics. Perfect for everything from plastics to cranks to Chatterbaits and more, the TATULA CT (Compact) brings versatility to anglers of all walks. Extremely palmable and a mere 7.2 ounces, the reel feels great in the hand and your choice of favorite rods.
It also features Daiwa's patented Magforce magnetic casting and braking system which is located on the exterior of the reel making adjustments easy to make depending on wind conditions, the rods you're fishing, and overall aerodynamics of the baits you're throwing.
Daiwa Tatula 300 Casting Reel
When you take the reel out of gear it allows for less resistance on the line, allowing the line to cast further. Daiwa's spool lets anglers finely tune the spool tension while the T-Wing System level-wind opens up line feed, working together to cast longer, more accurately, and provide stress-free control when chunking into the wind, skipping baits or casting large lures. The T-Wing System is also very efficient at reducing backlashes on the 300-size reel with large spool. It does this by reducing the angle of the line coming off the spool and spool speed, providing efficient operation.
the reel has much bigger gears for handing big baits and fish, necessitated by the aluminum frame which allows space for the larger gears in precise alignment, and subsequently, much more power and torque.
Daiwa Kage LT MQ Spinning Reel
This reel series features a one piece MONOCOQUE Zaion body that allows more space in the reel body for larger gears that necessitate more torque and power from the get-go at the same gear ratios of competitive reels.
The Kage family of reels is also Magsealed, features an air rotor and air bail, A7075 aircraft grade aluminum Digigear technology, Advanced Tournament Drag (ATD™), Kage logoed premium cork handle knobs, and a machined aluminum screw-in handle.
Daiwa Procyon AL Spinning Reel
This reel series features an aluminum body that allows more less body and frame flex providing better support on the gears and bearings allowing increased torque and power while also allowing longer life to the gears. Anglers will find that the aluminum body of the Procyon AL is incredibly lightweight when they pick it up and put it on their favorite rod.
The Procyon AL also features an air rotor engineered to be very rigid, especially at high drag pressures with little flex. The Procyon AL also has generous cut-outs in its engineering design, which reduces the weight of the rotor. The new reels also showcase a tubular air bail that reduces weight and offers more rigidity than standard wire, so you get less flex and bending or breaking. The tubular air bail is also manufactured with thicker material that feels good on the fingers when flipping the bail by hand.
Daiwa FUEGO Bass Rods
The FUEGO line of fishing rods are comprised of 14 specific bass actions designed for a variety of contemporary bass fishing techniques and applications. The heart of the rod is a lightweight carbon graphite blank that is sensitive, yet true in bend, tough and durable. Each blank action is specifically designed for a variety of bass fishing presentations. The aluminum oxide rings are tough yet deliver a smooth cast throughout the blank. The split EVA grip provides a firm handling of the rod without the unnecessary weight and bulk of a full grip.
MSRP starting at $79.99.
Daiwa Procyon Freshwater Rods
The 34 rod lineup incorporates blank designs tailored for a variety of species including bass, trout, stripers, walleye and panfish. Two of the designs are handy, break-down travel rods.
The foundation of the rod is a lightweight, carbon graphite blank that bends strong and true without sacrificing finesse and touch. The blank construction techniques insure durability and performance. The titanium oxide guides pay out line freely, are strong and durable yet minimally affect the bend of the blank. The split-grip handle allows for a more delicate feel of the rod, desirable when finessing smaller species. A natural cork handle provides proven performance and a traditional, firm grip.
Rods are designed for spinning and casting reels. The craftsmanship of the product is backed by a limited 1-year warranty.
Daiwa J-Fluoro Samurai Fluorocarbon
The Made-in-Japan line is designed and manufactured to bring a new level of fishability to all, offering a multitude of sizes with varying levels of stretch and stiffness and super small diameter. Available in 2-, 4-, 5-, 6-, 7-, 8-, 10-, 12-, 14-, 16-, 18-, 20-, 22- and 25-pound, there's a line weight to suit varying fishing applications.
All are wound on ergonomic spools with convenient filler-enabled spool protectors with a D-VEC halfway sticker located at 110 yards to inform the user of available line.
Daiwa Travel Combo
The Daiwa Compact Travel kit comes with a high-quality telescopic rod developed the Daiwa's patented V-Joint technology that eliminates flat spots where the connection points are on multi piece rods. The rod come both in a cork handle and EVA handle model for your personal preference. This rod and reel kit married with a Daiwa Crossfire 2500 reel so you know you have quality and smoothness at your fingertips. A carrying case allows for convenient easy storage in your luggage or in the trunk of your car.
Daiwa Double Clutch 95SP
Made in Japan, the Daiwa Double Clutch 96SP lure is 3 ¾ inches (95mm) long and features a suspending action when cast or trolled. Available in six different colors including Bone, Delta Smelt, Laser Wakasagi, the Daiwa Double Clutch 96SP lure is also available in three colors realized through a unique interior paint process - IP Pink, IP Ayu and IP Wakasagi.
Daiwa SC Shad
Now reintroduced, the Daiwa SC Shad has the reputation of a top bait for panfish, trout, walleye and bass. Featuring a suspending and tantalizing wiggle, the Daiwa SC Shad is available in several match-the-hatch colors, including Rainbow Trout, Prizm Shad, Himemasu and Crystal Black Pearl, besides Gold Orange and Bubble Gum. All feature high-quality VMC hooks.
Daiwa Tackle Barn
Featuring a double-sided design with gull wing-like doors on the top, the Tackle Barn is designed to hold up to and amazing eight 370 Daiwa tackle boxes and four 360 tackle boxes. It comes with four Daiwa 370 boxes and four 360 boxes to get things started. It also features #8 and #10 nylon zippers for a long, rust-proof life and reinforced, waterproof bottom to match the wet conditions on boats and the bank.
Seaguar Gold Label
Gold Label is a 100% fluorocarbon leader manufactured using a dual extrusion process which unites a strong, sensitive core with a soft, supple exterior - a groundbreaking, proprietary line manufacturing technique that is exclusive to Seaguar. The result is a double-structure fluorocarbon leader that exhibits the beneficial attributes of each of its two resins. With line diameters as much as 18% smaller than other Seaguar fluorocarbon leaders, Gold Label is the thinnest fluorocarbon leader available and is perfect for stealthy bass, walleye, and even panfish presentations.
Seaguar Gold Label will be available in 2- through 12-pound test.
Seaguar IceX is a new, 100% fluorocarbon line designed exclusively for the rigors of ice fishing and precision engineered using only genuine Seaguar resins.
50-yard spools of Seaguar IceX will be available soon in 2-, 3-, 4-, 6- and 8-pound test. MSRP of $8.99.
Seaguar Adds Sizes to Smackdown Flash Green Braid Lineup
Available soon in 150-yard spools of 40-, 50- and 65-pound test.
Eagle Claw Ultimate Kits
Each kit contains an assortment of tackle to target a variety of species. Novice and experienced anglers alike will appreciate the value and quality of these kits for all their fishing needs. Four kits comprise this assortment: Ultimate Terminal Tackle Kit, Ultimate Bass Tackle Kit, Ultimate Trout Tackle Kit and Ultimate Saltwater Tackle Kit.
Each kit contains American Made hooks as well as an assortment of swivels, sinkers, floats, rigs, snells and other terminal tackle.
Eagle Claw Lazer Sharp LEEJW Weedless Pro-V Eagle Eye Jig
The Lazer Sharp LEEJW Eagle Eye Jigs utilize the newly announced American Made Lazer Sharp LV570 Pro-V jig hooks with lead "Aspirin-style" jig heads and feature stainless steel weed guards. The weed guards protect the gap between the hook and soft plastic, keeping weeds from snagging the bait, and allowing for great bait presentation in grass and weeds.
Large holographic eyes and premium paint in a wide range of colors, offer anglers the opportunity to adjust presentations to suit nearly any water condition in the pursuit of their target species.
Lazer Sharp Pro-Series Avid Kits
Eagle Claw and YUM hand selected the most popular terminal tackle and soft baits for bass fishing and combined them into three unique kits. The LPSKIT1 Finesse/Neko and Wacky kit contains the latest Pro-V L137 Needlepoint finesse hooks and time tested L097 Wacky hooks. Add 5" YUM dingers, finesse nail weights and wacky o-rings, and you've got a winning combination.
The LPSKIT3 Finesse/Ned Jig kit contains the latest LNJ Pro-V series of Finesse jigs with 3" YUM dingers. The LPSKIT4 Drop Shot kit will have bass attacking the YUM Sharpshooter and Warning Shots and the new L6 Drop Shot hook. Cylinder drop shot weights in 1/8 and 3/16 ounce add to the already well rounded assortment.
Eagle Claw Lazer Sharp Pro-V Teardrop Jig
These jigs are fitted with American Made L570V Pro-V Needlepoint Jig hooks to provide greater penetration and holding power than a standard round bend jig hook. The hydrodynamic head design allows a faster fall rate and prevents tangling in weeds by allowing the jig to slip through obstacles easier than a round ballhead jig.
Pro-V Teardrop Jigs are painted using a premium chip resistant paint and feature 3D, holographic eyes. The metal barb is longer than average helping to secure soft plastics or giving anglers the option to tie on their favorite bucktail colors. Available in retail packs of 5 jigs.
Eagle Claw Trokar TK934 and TK949
Eagle Claw Trokar is reintroducing the Trokar treble hooks previously known under part numbers TK300 and TK310 as the TK934 and TK949. The TK300 will now be known as the TK934 and the TK310 as the TK949. The change is solely in the hook part numbers; anglers can expect the same performance they've come to expect.
Eagle Claw EC2.5 Baitcasting Combo
The new combo enhances the value and quality of the EC2.5 family, first introduced in 2019. Featuring EC2.5 6.4:1 baitcasting reels and high performing rods built to stand up to long term use, the new baitcast combo gives anglers an additional, convenient option.
Eagle Claw Lazer Sharp 608 Spinnerbait Hook Family
To complement the popular Lazer Sharp L608 Spinnerbait hook, Eagle Claw unveils several new American-made offerings to complete the family. The Trokar TK608 is a round bend compliment to the L608, adding the Trokar point to the already super effective L608 profile and dependable Lazer Sharp hook point. Trokar's patented surgically sharpened technology and premium American steel give anglers access to elite grade hooks for creating their ideal Spinnerbaits at a time when many anglers have more time at home, and want to engage with their hobby in new ways.
Z-Man OG Mushroom Jighead
The OG Mushroom Jighead pairs perfectly with all ElaZtech finesse baits. Molded to match the definitive half-head mushroom shape, the OG jig sports a needle-point VMC hook in three popular sizes: 1/32-oz #4, 1/16-oz #4 and 3/32-oz #2. Heads are precisely crafted and ultra-smooth, armed with a molded-in double keeper for pinning softbaits securely. Durable powder-coated finishes include red, blue, chartreuse, black and green pumpkin patterns. MSRP $4.99 per 4-pack.
Z-Man Swimbait Eye Jighead
The Eye Strike Swimbait Eye Jighead matches up with an array of popular 3- to 6-inch swimbaits, including the DieZel MinnowZ™, MinnowZ™, SwimmerZ™, and Scented PaddlerZ™. Built on heavy duty 3/0 and 5/0 VMC hooks, these jigheads sport a streamlined nose-forward head design that minimizes snagging and fouling. Dual, sharp keeper barbs grip ElaZtech and traditional softbaits and hold them tight to the jighead. The brainchild with EyeStrike Fishing co-founders Dave Fladd and Ralph Phillips, the Swimbait Eye Jighead makes a bold preyfish statement with its prominent 3D eyes, colored to match the situation to create a major strike target.
Available in 1/8-, 3/16-, 1/4-, 3/8-, and 1/2-ounce weights. MSRP $4.99 per 3-pack for 3/0, $5.99 per 3-pack for 5/0 size.
Z-Man NedlockZ EWG Jighead
Combining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and effortless hooksets with Ned Rig style softbaits. The jig's custom, heavy duty No. 1 VMC extra wide gap hook is sized to optimize the action of small soft baits without overpowering them. A molded keeper pins baits in place and prevents them from slipping, even on hard casts and after missed strikes. An ultra-premium Ned Rig jighead, the NedlockZ EWG features the same weights and colors (green pumpkin, black, chartreuse) as the original NedlockZ Jighead. MSRP $6.99 per 4-pack.
Z-Man GOAT Series
Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits.
Three bait sizes-3" Baby GOAT, 3.75" GOAT and 4.25" Billy GOAT-cover multiple presentations, including as a Ned rig, swimming grub, flipping bait and ChatterBait, buzzbait and jig trailer. Ten colors available, MSRP $4.99 per pack, all sizes.
Z-Man 3 1/2-inch Pro CrawZ
By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up ElaZtech claws are super-buoyant to float up at rest, displaying a crayfish's natural defensive posture. Anatomical realism continues with tucked under tail, bulbous crayfish eyes and natural swimmerets for secondary elements of underwater animation. Ten colors available. MSRP $4.49 per 3-pack.
Z-Man 6-inch Long ShotZ
Super-soft, impossibly durable ElaZtech construction allows the 6-inch Long ShotZ to perform unlike any other dropshot bait available. A tapered nose is marked with a special hook exit spot for easy-nose hooking, but won't tear like other finesse baits. Remarkably enticing movements and action is made possible by the Long ShotZ's thin body, flat belly, wedge-shaped cross section and tiny spade tail. A 15-percent salt impregnation neutralizes some of the bait's natural buoyancy for a more fluid, enticing action. Ten colors available. MSRP $5.99 per 6-pack.
Z-Man Bait LockerZ
Constructed from durable 600 denier waterproof fabric, the oversized Bait LockerZ offers ample room to house over 50 packages of ElaZtech® softbaits. Adjustable dividers isolate bait types and file packages upright and securely. Top flaps with magnetic closures prevent lid from blowing open while locking water out. Interior clear storage compartments with hook-and-loop closures grant additional jighead, hook and lure storage. Exterior mesh pocket holds larger items like tools and leader spools.
The LockerZ is totally metal free, ensuring zero issues with rust or corrosion. MSRP $59.99.
Z-Man Ned Rig Kit
Soft baits are constructed from 10X Tough, non-toxic and naturally buoyant ElaZtech material. The Finesse ShroomZ jigheads feature mushroom-shaped heads preferred by finesse enthusiasts and a welded wire keeper for easy rigging. Includes 8 Finesse TRD soft baits, 8 TRD TicklerZ soft baits, 6 TRD CrawZ soft baits and 5 each of 1/10- and 1/6-ounce Finesse ShroomZ jigheads.
Z-Man Eye Strike Finesse EyeZ Jighead
The Finesse EyeZ Jighead calls on a low-center-of-gravity head with Z-Man's grooved Stabiltrack design to maintain perfect balance at all retrieve speeds, or when fished vertically. Oversized 3D eyeballs highlight four jig color patterns, focusing predatory attention and creating a pronounced strike target. Built around custom needle-point, light wire black nickel hooks, the Finesse EyeZ comes in two hook sizes and five jig weights: 1/12- to 3/8-oz with 1/0 or 3/0 hooks. A welded wire keeper facilitates easy, secure rigging of ElaZtech softbaits, locking them firmly into place. MSRP $4.99 per 3-pack.
Z-Man Pro BulletZ Jighead
A Texas rig and a weedless jig in one, the Pro BulletZ Weedless Jighead features a built-in bullet sinker and a custom size 3/0 and 4/0 heavy duty VMC extra wide gap hook. A molded "keeper" holds ElaZtech softbaits securely, and allows for quick, easy rigging. Its snag-free, bullet shaped jighead marries seamlessly with popular ElaZtech baits, including the new Pro CrawZ™, as well as a variety of Z-Man swimbaits, worms, creatures, and craws. MSRP $6.49 per 3-pack.
Z-Man CrossEyeZ ChatterBait
Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man's CrossEyeZ jig series. A custom 5/0 O'Shaughnessy hook bolsters hookup and landing percentages. For optimal snag resistance around wood and grass, an adjustable, v-shaped, coated multi-strand wire weedguard deflects cover and prevents snagging and fouling, while folding back during hooksets. Available in ten colors and 3/8-, 1/2- and 3/4-ounce sizes. MSRP $9.99.
Z-Man ChatterBait JackHammer StealthBlade
The driving force behind the patented new ChatterBait design, a clear polycarbonate blade produces a totally different sound and vibration, but like its predecessor, starts thumping intensely with the first half-turn of the reel handle. The blade's specialized oval split-ring line tie increases stealth, and offers less surface area and no protrusions to catch vegetation or other snags. Armed with a lighter wire, custom Decoy® fluorine nanocoated hook, the StealthBlade can be cast on slightly lighter line and penetrates the jaws of bass with less hook-setting effort. Available in 3/8- and ½-ounce sizes in six pro-crafted colors, MSRP $15.99 each.
Z-Man ChatterBait WillowVibe
Designed by ChatterBait originators Ronnie and Ron Davis, Z-Man's ChatterBait WillowVibe links a hardened, stainless steel willow leaf shaped blade with an aspirin-shaped jighead, for an intense, rapid-fire vibration that is ideal for targeting schooling fish of all species. Jighead sports lifelike 3D eyes, a super-sharp 2/0 black nickel hook and a wire keeper for pinning soft plastic trailers tightly in place. Matched with finesse straight-tail and swimbait trailers like the StreakZ, Finesse ShadZ and Slim SwimZ, the WillowVibe produces a tighter action and higher frequency vibration and can be fished throughout the water column.
Two sizes-1/4- and 3/8-ounce and four colors-highlight this intriguing bladed jig. MSRP $5.99 per 2 pack.
Z-Man EyeStrike ChatterBait
Ideally suited for pairing with a DieZel MinnowZ, RaZor ShadZ, StreakZ or other paddle- or straight-tail bait, the EyeStrike ChatterBait marries a distinctive hexagonal ChatterBlade with an ultra-attractive EyeStrike Redfish Eye jighead using Z-Man's patented and proven direct head-to-blade connection. The stainless steel blade vibrates vividly on all retrieve speeds, activating the jig and matching softbait with the proven, seductive ChatterBait motion. MSRP $8.99 per 2 pack.
Z-Man BullZeye Spinnerbait
An intelligently designed spinnerbait with inshore and redfish applications, the BullZeye Spinnerbait employs a 17-7 stainless LiveWire frame for maximum vibration. Custom size 4 and 4.5- gold-plated Colorado blades ride the coffee-colored wire for minimal wire reflection and optimal reverberation. A stainless steel ball bearing swivel maximizes rotation and durability. The wire arm connects to the EyeStrike Swimbait Eye jighead with a quick-clip attachment for quick, convenient jighead changes. The pro-grade EyeStrike jighead features oversized 3D eyeballs for strike attraction, armed with a 3/0 heavy duty VMC hook and extra sharp keeper barbs molded into the jighead. Available in 1/8-, 3/16-, and 1/4-ounce weights. MSRP $4.99 each.
Z-Man Leap FrogZ
The Leap FrogZ is built in 2.25- and 2.75-inch sizes in Popping Frog and Walking Frog body types. Both Leap FrogZ "species" feature a deep-V belly that acts like a rudder to carve the surface and empower easy walk-the-dog retrieves. The frog's super soft hollow body collapses with ease, for high hookup ratios, further enabled with a custom angled, heavy-duty double hook. A rear drain hole sheds water to keep the Leap FrogZ floating at all times. A pro grade realistic paint job and 3D eyes max out attraction, while silicone skirt legs kick, dance and flare like a live frog. Five different naturalistic frog patterns are available. MSRP $7.99 each.
13 Fishing El Diablo
Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The Multi rattle system of this lipless crankbait produces irresistible sounds and vibrations.
13 Fishing Flatty Daddy
That's right, bask in the glory of its flat sided magnificence. We all know there's a time and place for a premium, flat sided crankbait. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with premium VMC chemically sharpened hooks to ensure maximum landing percentages.
13 Fishing Glidesdale
The Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow-sinking pause. Tested by some of the best glide bait fishermen in the business, this lure will dance. VMC black nickel hooks forged with Hi Carbon steel create the ultimate weapon to go after your personal record.
13 Fishing Gordito
The Gordito is the perfect little nugget of fish catching excellence. The internal weighting system allows you to cast this dynamic little bugger accurately at distance. Rigged with premium VMC black nickel hooks, this small fry packs a wallop.
13 Fishing Jabber Jaw
The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your local fish to a new level of chaos. The crankbait's lip swings on an axis creating a different swim and audible clacking noise. So it's chatterbait, squarebill and swim crank all in one. MSRP will be $11.99.
13 Fishing Navigator
The tail weighting system increases casting distance and gives it the optimal body position on the twitch and pause. Because it does. Also included at no extra charge is the multi rattle system providing the panicking sounds of prey.
13 Fishing Shadow Spin
When you take the ultimate application of finesse techniques, develop and refine them into one package, this is exactly what comes out. It's all business in the front with a custom machined aluminum prop, and a downright party in the back with the subtle wedge-tailed paddle that shreds a whole new riff in the spy bait game.
13 Fishing SpinWalker
Walk the dog style baits have been calling for an upgrade for a long time, The SpinWalker adds a bottom positioned prop and clacker that give off a beguiling sputter whether twitched side to side or retrieved directly. Watch local fish become enamored and consumed by their need to attack. This spear is tipped with VMC premium PTFE coated hybrid treble hooks.
13 Fishing Troll Hunter
You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That's why these bad boys come rigged in a broad array of options. With 8, 12, 15 and 18-foot options and a weight transfer system, you can make long casts and reach each depth zone the bass frequent. MSRP is $6.99.
13 Fishing Warthog
The extra wide head's double benefit provides added wobble width, and the additional girth also gives this bait optimal deflection over cover. It comes in 1/2 and 3/4-ounce sizes each 2 1/3 and 2 3/4 in length for $6.99.
13 Fishing Whipper Snapper
Available in various depths and sizes to fit any situation you request, the slim, erratic profile was designed to slash and dart through the water column providing a tremendously tantalizing effect. Rigged with those sticky sharp VMC hooks you can choose the 5-foot or 9-foot options for $6.99.
13 Fishing Bubble Butt
When you need that extra mass to impress the bass, tie this on. Shake this in front of any fish's face to see how excited you can get them. Infused with Donkey Sauce this 5 or 6-inch worm features a Bubble Butt air pocket in the tail to help the tail stand up and dance in front of the fish. It comes in 10 colors, 8 per pack for $6.49.
13 Fishing Caboose Craw
Strong vibrations while swimming that powerfully stimulate. There's no such thing as too intense when swimming and the highly buoyant appendages maintain a defense position when paused. The super strong TPE material reduces breakage. This 4 inch craw comes in 8 colors, 6 to a pack for $5.99.
13 Fishing Joystick Ultra Thin
Designed for a more natural feeling with less material for intense and sensitive comfort. Thinner than our standard Joystick worms, made from premium quality USA sourced plastic to reduce the risk of unwanted mishaps. This bait comes in 4 1/2 or 5 1/2 inch options, 8 to a pack for $5.99.
13 Fishing Lizzy
With a slender hourglass figure, every fish knows what this bait represents...prey. Rabbit legs and a sweeping tail prove highly effective at tapping into fishes' primal urges. It's infused with Donkey Sauce, comes in 6 colors, 8 inches long and 6 to a pack for $5.99
13 Fishing Pleasure Shad
]Designed to swim through the most furrowed cover, Pleasure Shad will be nothing but a joy to fish. Infused with Donkey Sauce, hybrid salted belly and floating top so it will keel. Comes in 11 colors and 4 1/2 and 5 inch options for $6.49 and $6.99.
13 Fishing Concept A2
The new Bulldog Carbon Drag system is back and ready to stop the biggest trophy fish you can find with 25 lbs. of stopping power. Equipped with our H.A.M. hardened brass main gear and cut with Japanese Hamai precision, it's a formidable weapon. The ultra-low palm fitting design now features 25% more line capacity without increasing the overall size of the reel.
Strength and durability of the Concept A Gen II can be seen through new design features like it's Railed Clutch Cam, Gen II Line Guide, and new Water Channeling Design intelligence. It's packed with unique and patented 13 Fishing only features like the Arrowhead Line Guide, Beetle Wing Rapid Access Side Plate, and KeepR Integrated Hook Keeper. A new Low-Friction Braking system provides anglers with smaller more relevant adjustments for all lure weights.
13 Fishing Concept C2
Exceptionally light, the Concept C Gen II weighs 5.89 ounces. Cast Iron Carbon material is a major advancement in material technology that delivers on our goal of building a zero-corrosion frame that fishes like it was metal. This High Strength extremely low flex material matched with genius engineering and design elements is the key to the rock-solid feel and performance. The Ti-Armor Aluminum gearing is 8X more resistant to environmental wear that feels butter-smooth.
The Concept C Gen II features include an Arrowhead Line Guide, Beetle Wing Rapid Access Side Plate, KeepR Integrated Hook Keeper, 25 lb. Bulldog Drag, High-Spin Anti Corrosion Bearings, Railed Clutch Cam, and much much more.
13 Fishing Concept Z Slide
The NEW Concept Z SLD starts with the new SLIDE magnetic cast control system located in the perfect place for anglers to adjust without missing a single cast. Control casting downwind and then upwind on alternating casts with a flick of the thumb. Pitch, flip, or just let it fly by combining or isolating the Low-Friction Centrifugal braking with the magnetic SLIDE braking. Zero Corrosion CZB Bearings and an Advanced Polymer drag system are placed within the new rock-solid Cast Iron Carbon frame and side plates.
13 Fishing Omen Black
Long respected as the OG of the 13 Fishing lineup, our Omen Black series with lengths, actions and powers that cover techniques both current and emerging, every stick in this tournament-proven series features Japanese 36 Ton Toray blanks with Poly Vector Graphite technology. Translation: Lighter and more sensitive without sacrificing durability. Add full-cork 4A Portuguese handles, diamond coated ALPS 316 Stainless Steel Guides with Zirconia Inserts, Evolve custom ported reel seat and you'll find no better balance or value in its class.
13 Fishing Fate V3
Fresh from the lab, Fate V3 has broken out of its test tube and is here. Without trying to re-invent the wheel, we added Evolve Soft Touch custom reel seat and Airfoil Carbon grips to manufacture grip and feel at absurd levels. The PVG 36T graphite blank decreases the weight and increases the sensitivity pushing the blank to be that much better'er. This rod is 100% gluten-free in order to be lightweight but we also managed to include tangle free guides with Zirconia inserts. Most importantly, we added the Snaggletooth hook keeper because it turns out that people like to store the baits in between uses.
13 Fishing Fate Black Gen III Rods
If you don't know the Fate Black series by now, it's time to get acquainted. This series is back to make another bold statement. The continuing legacy of sensitivity and reactive spline on the PVG30T blank gives this rod a unique feeling. Through the Evolve Soft Touch ported reel seat and custom-wrapped stainless steel Alconite guides, this rod relays the most subtle of fish intentions by harnessing the energy and transferring it straight to your palm. The lighter setup of the new edition improves the overall feel while maintaining the custom-tuned tapers the series is known for.
13 Fishing Defy Black Rods
Taking nods from the elite rods in the 13 Fishing line up, this series delivers performance well beyond what you'd expect. Each taper is crafted to provide the best presentation and fighting ability possible. Continue defying the competition with the next edition of Defy Black.
13 Fishing Rely Black Gen II Rods
The Rely Black punches way above its weight class thanks to a light yet burly PVG 24T Blank, Evolve Guides, and Evolve Seamless Reel Seat. The taper is perfect for slinging baits as far as possible while providing responsive ample backbone to fight any fish.
Zoom Bait Company U-Tail 7.5
Zoom Bait Company's U-Tale Worm may be the most universally beloved soft plastic worm on the planet, responsible for novices' first fish and high-level tournament wins alike. There are times, though, when fish want that same action in a slightly bigger package and for that reason Zoom is introducing the Mag U-Tale, a 7 ½-inch model that features the same U-shaped backside in a package just about an inch longer.
Zoom Mid-Size Brush Hog
Zoom Bait Company's Brush Hog, the original and still the most popular creature bait on the planet have traditionally come in Tiny, Baby, and Standard sizes. For some situations, however, the Baby is a bit small and the Standard is just a bit too large. For that reason, Zoom is releasing a new Mid-Size Brush Hog to split the difference.
The Baby Brush hog is really good, but in certain situations, you need it a bit bigger," says Zoom Pro Andy Morgan. "This new size will really fit the bill as an 'all-around' version that I will always carry with me."
Zoom Magnum Ultra-Vibe Speed Craw
Zoom Bait Company's Ultra-Vibe Speed Craw has long been both a superstar and a utility player in the world of bass fishing. It may be compact, but over the years it has produced many big catches as a flipping bait, a Carolina Rig offering, and as the trailer for various kinds of jigs. Now, responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model with the same basic proportions.
Jenko Kevin Rogers Afterburner Jigs
The perfect match to the Warhead Jig, the Afterburner combines a wide body profile, with a supple tail for movement even in the slowest presentations. The fluked body cuts provide a unique action, not seen in other designs. 12 unique color combinations of Kevin's own design make his first signature series bait a real stand out.
Jenko Kevin Rogers Warhead Jig
The first signature line of jigheads by famed one-pole crappie fisherman Kevin Rogers features a rounded ball head with lifelike eyes to roll off cover easier, a XX heavy Mustad hook that won't straighten out on hooksets with braided line, ultra premium durable paint finishes and comes in 1/16th-ounce with a No. 4 hook, 1/8th-ounce with a No. 2 Hook and a 1/4-ounce with a 1/0 hook.
Jenko Kevin Rogers Warbird Jigs
The toughness of the Warhead jig, with added flash and fantastic colors. The Warbird features Kevin's favorite color combinations for muddy water hand-to-fin combat. Available in 8 patterns, and sizes 1/16, 1/8, and 1/4 ounce.
Jenko X13 Crappie Rod
The most advanced crappie rod ever made, the X13 is full of components to make LiveScoping crappie a breeze. It's 13-feet long, but still has enough backbone to swing trophy class crappie up and out of brush and into your boat. Featuring a rear weight system to help balance the rod and not fatigue the angler all day. The rod also has sleek custom rod grips, seat and butt and a custom bag for the rod as well so you don't damage your investment.
This Cadillac rod of crappie fishing will retail for $199.
Jenko Kevin Rogers 13-Foot Jigging Rod
The Jenko Kevin Rogers Signature 13-foot Jigging Rod is a 2-Piece rod with the strength and sensitivity to feel the lightest bite in cover with a ton of backbone to horse fish on braid! Also features EVA grips, stainless eyes, and an indestructible Recoil tip! These rods have the backbone to boat flip the biggest slabs with confidence! Yet it only weighs 7.5 ounces. This is going to be a popular rod with all the new Livescope crappie anglers.
Jenko Trick Stick Light
The latest in the line of Trick Sticks, the Trick Stick Light is the softer brother of the original that features sleek powerful blanks, custom grips and reel seats, high end components for the highest quality crappie and panfish rod. This is not your every day light stick. It's made to be extra sensitive and strong for getting your baits to the bigger fish and hauling them in.
Jenko DCVR High Roller Rods
A step up from the DCVR Gambler series of rods, these new bass technique specific rods from Jenko feature custom grips, sensitive blanks and sleek profile.
Jenko DCVR Swimbait Rods
These new sticks will be able to handle big bait fishing with ease. Extra long comfortable handles, powerful blanks and backbones to not only throw the big baits but winch in that PB when you get it on the line.
Megabass Big Gabot
The BIG GABOT features a patent-pending CATAMARAN MOUTH to power pinpoint splash-walking action, redesigned weight and internals for improved durability and performance, and a custom hook to dominate monsters in heavy cover. Carefully formulated body material offers optimal balance between structural integrity and compression, delivering unrivaled action and excellent hook-up ratios. Custom hook shape, wire diameter, and penetration angles guarantee optimal hook-up ratios and improve landing percentages.
The bill's scoop design wrangles the water to produce rolling action and intense flashing.
BIG-M2.0 explores the 6ft range, a key depth throughout Lake Biwa that is a staple of renowned anglers like Shinji Sato. The BIG-M2.0 specializes in drawing bites from feeders lurking below the 6ft mark, sparking wild chases through open water and shallow cover alike. With a low center-of-gravity design, the BIG-M2.0 harnesses max-rotation rolling action to throw intense flash farther and wider, giving enticing glimpses of its exquisite flat-sided form to predators in the deep.
Casts are powered by a triple balancer system, enabling long-distance ballistic approaches in weather conditions that would otherwise overpower conventional flat-sided offerings.
Megabass Destroyer P5 Rods
In 1995, Yuki Ito prototyped the Destroyer® of traditional bass rods, drawing upon his hand-carved ARMS to unleash an unrivaled fusion of craft and technological innovation upon the Japanese bass market. Each subsequent generation of Destroyer® reached beyond the standards and conventions of their time to establish a new benchmark. A quarter-century later, "Project Living Legend" was established to ensure that each cycle of destruction and creation through innovation preserved Megabass' rich DNA, bringing anglers ever-closer to the ideal.
Guided by this spirit, the LAIHA program gave birth to a limited concept rod series in 2019, developed to test and refine standard-destroying technologies to push innovation past present limits. From this tireless effort, the 5-D Graphite System was born. Representing a paradigm shift in the blank construction process, 5-D enables a more perfect realization of the Destroyer® through a new method of patterning and layering, unlocking untold potential.
Megabass Dyna Response
The DYNA RESPONSE is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and features a carefully sculped weight shape that generates powerful vibrations and quick start-up action. The weight's hydrodynamic design powers a sharp, high pitch action and kicks into gear instantaneously whether employing lift & fall or more traditional retrieves.
The placement of the rear treble and innovative tinsel-tail detail significantly reduce line tangle on slack line and at the end of long casts, in addition to providing an enticingly new flicker-flash to the DYNA RESPONSE's vibrating action. With its outsized flash, high-pitch vibration, tangle-fighting tinsel and lightning-quick startup action, the DYNA RESPONSE elevates the traditional metal vibe to new heights.
Megabass Jamaica Boa
Developed to be a heavyweight contender in a crowded field, JAMAICA BOA delivers explosive performance that cannot be ignored. Rear-weighted head and rattle-chamber's secondary function limiting blade rotation during flight, combine to facilitate long-distance aerial assaults to search out targets far and wide.
The MANTA PROP's proprietary shape converts water flow to flash, vibration, and sonic force with a fearsome power akin to a turbine engine, making easy prey of elusive targets. Furthermore, to correct the historical weakness of many buzzbaits, JAMAICA BOA is built with thick gauge high-grade stainless-steel wire to take the fight to heavy cover and brutally head-shaking trophies alike.
Megabass Oneten Max LBO
The ONETEN MAX LBO is a large, highly responsive jerkbait powered by the revolutionary LBO II(PAT.P) moving balancer system. Thanks to the combination of a highly refined hydrodynamic body and the LBO's virtually frictionless weight-transfer system, the ONETEN MAX LBO is able to eliminate the sluggishness seen in large jerkbaits of the past. The astonishingly responsive action, a credit to the work of ITO Engineering, truly make it worthy of the position atop the vaunted ONETEN jerkbait series.
Megabass Super-Z Z1
The Z1 delivers excellent stability in current and "bulldog contact," relentlessly contacting bottom structure to trigger frenzied reaction bites. Powered by our patented LBO II balancer system, the Z1 casts like a heavier plug, delivering unrivaled performance for its size. In the bitter winter, early spring, and during turnover periods, the Z1's hard-hitting approach displays surprising stability that allows it to continuously engage riprap and shallow contours. Furious deflections never compromise the Z1's high-pitch action, stimulating tough fish until they are compelled to bite. This next generation shallow runner is perfectly suited for attacking cruising fish around backwater sand bars, riprap, and shallow structures.
Megabass Super-Z Z2
The Z2's high-pitch action and relentless "bulldog" style of bottom contact is ideal for the mid-range and large transition areas. The Z2 dives to 10ft—no small feat given it's diminutive size and weight—and allows for longer, more accurate casts due to Megabass' patented LBO II moving balancer system.
The Z2 features a "hard contact bill" designed to give clear feedback to the angler as it tirelessly engages structure. The Z2's immediate posture recovery after contact and ability to trace tightly along the bottom is exceptional in its size and weight class. Previously, this kind of performance required a significantly larger body and internal volume in order to harness the effects of buoyancy, but the Z2 has packed astonishing performance in an unbelievably small size.
Megabass SV 3
Crafted for victory in the toughest fields, the SV-3 draws inspiration from the legendary V-3, which earned its place in history as one of the pioneering baitfish-head spinnerbaits. Our "Super" V-3 spinnerbait is the embodiment of design and angling expertise, developed for top-level pros competing in the most challenging tournaments.
Megabass Vision Oneten Jr. +1
The VISION ONETEN+1 Jr. jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match the suspend settings of the Bassmaster Classic winning VISION ONETEN+1 jerkbait, the smaller Jr. size is a wildly effective tool to attack the key 7-foot range. No detail has been spared. From the first twitch, the Jr. exhibits the same unrivaled, dynamic action that catapulted the ONETEN series onto the front deck of serious jerkbait anglers.
The ONETEN+1 Jr. delivers mesmerizingly erratic jerking action. With a straight retrieve, it exhibits high pitch rolling and seductive flash. With a tungsten Multiway Moving Balancer System (PAT.) for superior cast distance, sticky-sharp trebles to capture hard-won bites and a hand-painted artisan finish, the VISION ONETEN+1 Jr is built to match smaller forage and/or entice pre-spawn targets that follow the larger VISION ONETEN without committing.
Yo-Zuri 3DB Jerkbait 110 Deep
The 3DB Jerkbait 110 Deep is a suspending lure with an irresistible minnow shape. It is designed with flat sides which make it perfect for stop & go retrieves, or a pause/jerk/pause technique. This version dives down to 8-12 feet. The new weight transfer system makes for long casts and the head-down position during pauses in the retrieve are features developed by Yo-Zuri's product development teams working closely with their pro-staff bass anglers. All baits in this series feature Yo-Zuri's exclusive "Wave Motion Technology" that sends vibrations throughout the water column.
Yo-Zuri 3DB Jerkbait 110
It is designed with flat sides which make it perfect for stop & go retrieves, or a pause/jerk/pause technique. The new Weight Transfer System makes for unbelievably long casts and the head-down position during pauses in the retrieve are features developed by Yo-Zuri's product development teams working closely with their pro-staff bass anglers.
Yo-Zuri 3DB Pencil Popper 135
The Yo-Zuri 3DB Pencil Popper 135 features the patented 3D Internal Prism that reflects light in all directions. The large single internal cadence rattle gives this lure exceptional fish attracting sound during the side to side walking action, plus the ability to cast long distances even into a strong wind. Put it all together and you have a high-quality, freshwater Japanese hard bait at an excellent price point.
Yo-Zuri Rattl'n Vibe Color Additions
Check out the Yo-Zuri Rattl'n Vibe underwater action video.
Yo-Zuri is introducing three colors requested by their pro-staff and customers: Red Black, Ghost Shad & Gizzard Shad. Red Black is a top pattern for muddy or stained water and is a favorite in the Texas market. The Ghost Shad is a great clear water color with its translucent finish shad pattern. The Gizzard is a great all-around color for any body of water where fish are actively feeding on shad. These new colors are available in 3/8-, 5/8- and 3/4-ounce.
Duel Hardcore Crank 3+ 70F
The Hardcore Crank 3+ 70F is a round-bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing anglers to make precise casts over long distances. Coated by "Power Coat," the Hardcore Crank 3+ is protected against UV damage and the abrasive mouths of trophy fish. The Hardcore Crank 3+ swims through the water with a high-frequency action that draws reaction strikes while diving to a depth of 9-11ft.
Duel Hardcore Crank 4+ 75F
The Hardcore Crank 4+ 75F is a round-bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing anglers to make precise casts over long distances. Coated by "Power Coat," the Hardcore Crank 4+ is protected against UV damage and the abrasive mouths of trophy fish. The Hardcore Crank 4+ swims through the water with a high-frequency action that draws explosive reaction strikes while diving to a depth of 12-14ft.
Duel Hardcore Crank SR 65F
This new squarebill design allows the Crank SR to deflect off of structure. It maintains great buoyancy allowing anglers to bump over laydowns, run over rocks, and be effective in every situation. Dives 3-5 feet.
Duel Hardcore Flashin Vibe 65S
Checkout the Hardcore Flashi'n Vibe underwater action video.
The Hardcore Flashi'n Vibe 65S is a compact, extra-wide lipless crankbait for deep-water fish. The extra wide head section of the bait is heavily weighted for a fast downward fall with subtle swimming action. The Hardcore Flashi'n Vibe 65S creates copious amounts of flash from its Triple Mirror Body. This feature is based on a carefully constructed array of different scaling patterns found along the top, middle, and bottom of the lure. Equipped with a super loud tungsten rattle chamber, consisting of multiple size BBs for a unique sound.
Duel Hardcore Minnow Flat SP
The Hardcore Minnow Flat SP is a flat-sided suspending jerkbait with the internationally patented Magnetic Weight Transfer System and an outstanding quick darting action. The Hardcore Minnow Flat SP leverages patented technology and exceptional Japanese engineering to further the proven success of the jerkbait. Available in 70mm, 90mm, 110mm and 130mm sizes.
Duel Hardcore Popper 70F
The Hardcore Popper 70F is a newly designed, topwater popper that features the only internationally patented Magnetic Weight Transfer System which allows anglers to make precise casts over long distances easier than ever before. It is the only popper on the market featuring a Magnetic Weight Transfer system. This bait is equipped with an immensely wide cup face for pushing large amounts of water.
Duel Hardcore Shad
The Hardcore Shad 75SP is a slow-floating shad bait featuring a unique Flex-Lip design that reduces drag and improves the "tight wiggle" swimming action. A variety of newly designed finishes and colors allows you to match the hatch of your local waters. The Hardcore Shad 75SF includes the internationally patented Magnetic Weight Transfer System.
Duel Hardcore Crank MR 60F
The Hardcore Crank MR 60F is a newly designed, round-bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing anglers to make precise casts over long distances. Coated by "Power Coat", the Hardcore Crank MR 60F is protected against UV damage and the abrasive mouths of trophy fish.
Shimano Vanford Spinning Reel
Constructed with premium technologies including a lightweight yet rigid CI4+ body, quick response MangumLite (MGL) rotor, and MicroModule II advanced smoothness gear, Shimano brings over a decade of engineering advancement to its new Vanford spinning reels. The Vanford line-up offers seven sizes for ultralight and ice-fishing, panfish, trout, bass and walleye, as well as inshore action for redfish, sea trout, stripers, bluefish and smaller tarpon and tuna. MSRP starting at $229.
Shimano Symetre Spinning Combo
As a leading global manufacturer of rods and reels, Shimano is able to meet that growing interest with the new Symetre spinning combos available for $99.99, offered in 14 different rod/reel configurations for anything from ultralight action for panfish and trout, to heavier power rods and larger capacity reels for inshore saltwater fun.
Each combo features Shimano's known Symetre spinning reel – and in the right size to perform properly with the rod's length, power and action – with lightweight graphite G-Free Body technology developed to shift the reel's center of gravity closer to the rod for more fishing comfort. Shimano keeps the Symetre reels performing properly with its Propulsion Line Management System to help anglers make longer casts, while preventing backlashes and wind knots.
Continuing the enhanced casting accuracy and distance from its Hi-Power X blank construction, Shimano offers a new line-up of Zodias rods with added sensitivity from their Carbon Monocoque grips and light, rigid CI4 reel seats. The new Zodias series includes 9 casting rods and 8 spinning rods in the key lengths, powers and actions for today's popular bass fishing techniques.
First offered on its flagship Poison Adrena bass rods, Shimano's hollow Carbon Monocoque grip transfers even the smallest vibrations from underwater structure, lure action or bites to an angler's hand. MSRP starts at $199.
G.Loomis IMX Pro Bass Rod Additions
Relying on nearly 30-years of manufacturing what many consider some of the best fishing rods anywhere, along with the input and field-testing leading tournament bass pros, G. Loomis adds to its IMX-PRO line-up 10 new rods with models to specifically use with swimbaits, bladed jig baits, Ned rigs, lipless crankbaits, and when working ledges.
The new IMX-PRO bass rods include three extra-fast action swimbait models, the 862C SWBR 7-foot-2-inch medium and 863C SWBR medium-heavy power casting rods, along with a 'micro swimbait' medium power 882S SWBR 7-foot-4-inch spinning version for lighter ball headed swim jigs. Bladed jigs are one of the hottest techniques these days for bass, and within the IMX-PRO series, G. Loomis offers the fast action 862C BJR 7-foot-2 medium power and 863S BJR 7-foot-4 medium-heavy power casting rods.
Ledge fishing at the right time of year can many times lead to personal bests, and G. Loomis is there to assist with the two IMX-PRO 7-foot-7-inch casting rods. They include the 913C JWR in medium-heavy and 914C JWR heavy power to properly work hair jigs, football jigs and flutter spoons.
Shimano Borona Tackle Bag
The new bag features an easily accessible front-loading compartment to store the three included 3700-size tackle trays, along with a front and side pockets for extra room for tools, a spare reel, rain jacket and more.
To alleviate problems from hook snags and pulls, the Borona Tackle Bag is constructed from a ripstop polyester fabric, along with double reinforced stitching to prevent ripping at the seams along with heavy duty TPU Zippers that won't corrode. MSRP $139.
Jackall Gargle Buzz
Offered in six fish-attracting colors — Black Back Chartreuse, Chartreuse Back Pearl, Chartreuse Tail Gill, Hasu Silver, Killer White and Midnight Black, the Gargle weighs in at 3/8-ounces. Its flexible wire arm enhances casting distance to cover plenty of water and also contributes to increased hookup ratios. The free-swinging blade is modeled after a plopper-style tail.
The new lures retail for $9.99 (USD).
Jackall Lures TN50
Expanding its TN lipless crankbait line-up, the new Jackall Lures TN/50 is sized for both bass anglers and the growing trend in using lipless cranks for ice fishing. Its 'Tungsten Mouth System' on the outside lip enables the TN/50 to swim level at the slowest retrieves when fishing pressure calls for a more finesse approach and also stands straight up on the bottom. The body design combined with the tungsten mouth provide for long casts and the ability to cover more water quickly and efficiently.
10,000 Fish Yoto Worm
The 10,000 Fish Yoto Worm is a versatile creature bait - with a cutting edge profile. The body is molded with ribbed edges and a tapered tail, for mouthwatering action and realistic texture. The Yoto Worm is designed with four hook channels down the body, for several rigging options. The Yoto Worm's tickling tail end will help entice bites when rigged on multiple set-ups. Rig the Yoto Worm vertically when fishing a spinnerbait or bladed jig. Rig the Yoto Worm horizontally when fishing a Texas Rig, Shaky Head, or Drop Shot.
The Biospawn ExoPod is a genetically engineered creature bait built with a streamlined flapping action. The ExoPod's compact and practical design allows for easy rigging for multiple presentations. At 3 1/2 inches, the ExoPod is the perfect trailer for any jig or bladed bait. And it has enough bulkiness and action to be rigged independently on a punch rig or finesse Texas/Carolina rig. The classic BioSpawn ribbed body design seamlessly leads into two flapping flanges that give the ExoPod a subtle but distinctive swimming action.
Culprit Adds Soft Plastic Colors
Two new colors, Carolina Clay and June Bug Red, will be added to popular Culprit soft plastics. You can find the Carolina Clay color in the Original Worm, Flutter Craw, Water Dragon, Incredi-Craw and Fat Max Worm. June Bug Red is only available in the Fat Max Worm.
Culprit Flutter Craw: New 3-inch size
Culprit announces a new 3-inch version of their popular Flutter Craw is a versatile option in the Culprit lineup that catches a bunch of big bass, especially in shallow water. This bait excels on a Texas rig and swim jig.
X Zone Adrenaline Bug Jr.
The 3 1/4-inch Adrenaline Bug Jr. was developed due to the popularity of the Adrenaline Bug in the regular 4-inch size. The new smaller version of the Adrenaline Bug will have many applications including as a trailer on a mini jig or, due to its floating claws, it will be great on a Ned Rig. It is set to launch in eight of X Zone Lures' most popular colors.
X Zone Adrenaline Craw
The 4 1/4-inch Adrenaline Craw was designed by Elite Series pro Brandon Palaniuk. This new craw design features extra large claw flanges for great action. The versatility of the new Adrenaline Craw will range from being a fantastic ChatterBait trailer to flipping and pitching on its own or as a jig trailer. It will be coming to market in 10-plus proven fish-catching colors.
Dakota Lithium 12V 23Ah Trolling Motor Battery
Engineered with Lithium Iron Phosphate (LiFePo4) technology, this battery has twice the power, half the weight, and lasts 4 times longer than a sealed lead acid battery - providing exceptional lifetime value. LiFePO4 charger recommended.
Dakota Lithium Powerbox 10
Built to power all your passions, the Powerbox gives you the freedom to use one battery to power many things. Designed to be a universal & mobile power station, including two USB charging ports, a 12v car plug, and binder posts. For night time use the Powerbox 10 comes equipped with a high efficiency LED flashlight. For longer expeditions solar panels can quickly be connected to the binder posts, providing you with dependable power. All built in a water/shock resistant case. 12v Dakota Lithium LiFePO4 10Ah battery and charger included.
Dakota Lithium 12V 54Ah Deep Cycle LifePO4 Battery
The DL 54 is built for high performance in the most rugged of conditions. Engineered with Lithium Iron Phosphate (LiFePo4) technology this battery has twice the power, half the weight, and lasts 4 times longer than a lead acid battery - providing exceptional lifetime value. 54 Amp hours of capacity provides a full day of power for mid sized trolling motors or for long days on the open road in your RV. Ideal for deep cycle applications where you need lots of power for a long time. Easily link in series to create 24V, 36V, or 48V systems. LiFePO4 charger included.
Dakota Lithium 12V 100Ah Deep Cycle LifePO4 Battery
Engineered with Lithium Iron Phosphate (LiFePo4) technology this battery has twice the power, half the weight, and lasts 4 times longer than a sealed lead acid battery - providing exceptional lifetime value. 100 Amp hours of capacity provides a full day of power for high amp draw trolling motors or for long days on the open road in your RV. Ideal for deep cycle applications like trolling motors, solar energy storage, or boating, where you need lots of power for a long time. Same performance as our legendary 10 Ah battery, but with 1,000% more capacity. All backed up by a best in class 11 year warranty. LiFePO4 charger included.
TeamARK Elite Z-63 Lipless Crankbait
This lure was designed to perform at any speed. It maintains its natural wobbling action on a slow crawl and also stays true to form when fished at light speed. It also swims on the fall with no retrieve at all. The Z-63 also has a super-loud rattle chamber. Comes with high-quality hooks and split rings.
TeamARK Topwater Slider TS115
The Topwater Slider TS115 performs a wider side-to-side walking action while maintaining its castability. It also features three No. 4 premium treble hooks.
TeamARK Topwater Popper TP70
The Topwater Popper TP70 is designed for easy casting and walking. With the unique angle at which it sits on the water, it spits water nicely while it walks side to side. It also makes great sound and moves a bunch of water when with short, downward twitches of your rod tip.
TeamARK Topwater Blower TB115
The Topwater Blower TB115 is designed for super-long casts and easy walking action. It delivers perfect walk-the-dog action while not moving much in distance, which means it stays in the strike zone longer and attracts more bites.
TeamARK Lipless Crank LP Series
The Lipless Crank LP38 deploys a slightly heavier design than the other baits in its class to achieve longer casting distance. It also generates a low-pitch sound throughout the retrieve.
TeamARK Squarebill Crank CT Series
The Squarebill Crank CT Series features a magnetic weight transfer system which results in excellent casting distance. The CT35 dives to 3 to 5 feet and the CT57 dives to 5 to 7 feet. Both have a very tight-wobbling action unique low-pitch sound.
TeamARK Crank Mini CM36
The Crank Mini CM36 features a magnetic weight transfer system which results in very long casts. It dives to 3 to 6 feet with a very tight-wobbling action and unique low-pitch sound.
ARK Rods COBB Series
The COBB Series was designed by Elite Series pro Brandon Cobb. It features three spinning models and 11 casting models.
ARK Rods Invoker Limited Edition
This rod series features 40T HM Carbon-fiber with nano tube, unsanded blank by ARK HPCR tech, logo through out the whole blank, Fuji K-concept Alconite guides, AAA full cork handle, newly designed custom reel seat and lifetime warranty. Each rod comes with limited rod sleeve and unique numbered VIP card.
Evolution Outdoor Drift Series Topless Horizontal Tackle Bag
Features Durable 1680D polyester construction, includes 5 trays, big mouth main tray compartment opening, 5 trays fit horizontally, buckle system to secure trays, rubber mesh slip pocket on back and on all exterior pockets, non-slip dimpled PVC bottom, line spool in side pocket, plier holster on front pocket, padded top handle with hook and loop wrap and adjustable padded shoulder strap.
Evolution Outdoor Drift Series Topless Vertical Tackle Bag
Durable 1680D polyester construction, includes 5 trays, big mouth main tray compartment opening, 5 trays fit vertically, buckle system to secure trays, ubber mesh slip pocket on back and on all exterior pockets, non-slip dimpled PVC bottom, line spool in side pocket, plier holster on front pocket, padded top handle with hook and loop wrap and adjustable padded shoulder strap.
Available Colors: Green, Blue, Seafoam, Red, Purple
Evolution Outdoor Large Mouth In-line Mossy Oak Tackle Bag
It's all in the shape. Not only will this have superb functionality, the In-Line Fishing Tackle Bags have a unique elongated shape which makes it easy to carry, transport and store anywhere. It saves space and gives you more room while you're fishing. Imagine how easy this would be to store on your boat, the back of your vehicle or anywhere else.
Evolution Outdoor Large Mouth Pro Performance Mossy Oak Tackle Bag
This bag features MOSSY OAK ELEMENTS Water Camo. It not only look awesome but provides the ultimate in functionality wherever you're fishing. You'll love the large mouth opening as it provides easy access. It comes with 3 trays but can hold up to 7 trays. The front storage pocket holds one 3500 tray as the top utility storage compartment holds two 3600 trays. Organize all your gear & tackle while finding the perfect spot for your hooks & lures. Transporting your gear will be a breeze with the adjustable shoulder strap. Your fishing pliers will find a home in the tackle bag's plier holster.
Evolution Outdoor Large Mouth Double Decker Mossy Oak Tackle Bag
Its large mouth opening provides easy access. The front loading tray storage section holds up to 3 trays as the top compartment holds four 3600 trays. This bag includes 3 trays. Organize all your gear & tackle while finding the perfect spot for your hooks & lures. Transporting your gear will be a breeze with the wrap around hook and loop carry handle. The side pocket also has an exterior EVA plier holster.
Evolution Outdoor Doctor Tote Mossy Oak Tackle Bag
This tackle bag will last for years as it's made of durable triple-lined dobby ripstop polyester, heavy duty PVC construction, and compression molded EVA bottom with water-resistant PVC laminate. This bag will also provide convenience with its gate-mouth opening for easy access and heavy duty plier holster. It includes 3 trays but can hold up to 6 trays. Organize all your gear & tackle while finding the perfect spot for your hooks & lures.
Evolution Outdoor Mossy Oak Elements Bait Binder
Store all your bait in one very convenient place while you enjoy your fishing adventure. The binder is tough and has a compression molded EVA exterior to give you superior protection and it includes 8 removable sleeves.
Evolution Outdoor Large Mouth Mossy Oak Tackle Bag
With plenty of storage, you'll love the large mouth opening as it provides easy access. Organize all your gear & tackle while finding the perfect spot for your hooks & lures (includes 3 trays). Transporting your gear will be a breeze with the adjustable shoulder strap and padded carry handle. A plier holster is also included.
Evolution Outdoor Large Mouth Double Decker Mossy Oak Tackle Backpack
This versatile backpack provides high capacity, heavy duty storage that is built tough. The large mouth opening offers the ultimate functionality with easy access. The bottom compartment holds up to 3 trays as the top compartment holds four 3600 trays. This bag includes 3 trays. Organize all your gear & tackle while finding the perfect spot for your hooks & lures. Transporting your gear will be a breeze with the padded backpack straps with sternum strap or you can also use the padded top carry handle. The side pocket also has an exterior EVA plier holster.
SPRO Essential Series E Pop 80
E Pop 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. The E POP 80 has an extremely loud popping action with a loud knocking sound--calling in fish from a distance. The bait is designed to cast easily and can be walked back to the boat, creating life-like action that bass can't resist. Paired with Gamakatsu's No. 4 treble hook on the front and a No. 4 Gamakatsu feather treble hook on the back, you are sure to hook up when an aggressive bass blows up your bait.
SPRO Essential Series Hunter 65 SB
Hunter 65 SB brings the versatile square bill bait into play. Square bill baits are notorious for getting the biggest of bass to strike as they deflect off the thick cover. It's erratic hunting action and loud knocking sound gets the bass's attention, making this bait a must-have for any bass angler. Armed with the world's sharpest #4 Gamakatsu treble hooks, you will be able to count on solid hook-sets to wench bass out of the heavy cover. With a dive curve of 3 to 5 feet, this is a great bait to fish over rocks and timber.
SPRO Essential Series Zero Minnow 130
The Zero Minnow 130 is a wakebait with a diving depth of 0 to 1 feet and can be used in several different ways. With its excellent castability, loud knocking sound and No. 4 Gamakatsu treble hooks, it's a great option throughout much of the year.
SPRO Gouken Fluorocarbon Line
The all-new Gouken Line offers serious power at a reduced diameter in a highly desired invisible Fluorocarbon material design. Maintaining a balance of power, sensitivity and environmental camouflage, this line offers everything an angler needs in a fishing line. Gouken line comes in 150m spools priced at an affordable $18.99 for a high-performance line. Strength rating options include 10, 12, 15, 16 and 20 pounds.
SPRO King Daddy Color Additions
This one-ounce frog will now come in four additional proven fish-catching colors. It will be available in Navy Seal, Yellow Sparkle, Outback and Albino colors.
SPRO MadEye Diver
The MadEye Diver features the proven "banana" profile that delivers a tight wobbling action with unpredictable side-to-side movement that causes walleyes to strike with abandon. Designed for trolling at speeds between 1.5 to 2.5 miles per hour, the MadEye Diver wobbles its way down to depths of 17 feet, complete with a rattling sound that drives walleyes mad. The MadEye Diver excels when water temps reach 55 degrees and above.
SPRO MadEye Minnow 120
The MadEye Minnow 120 has a distinctive rolling and wobbling action that allows it to be trolled effectively at speeds as slow as 0.8 miles per hour and big fish profile that offers a meal worth pursuing even in near-freezing water. The unique bill design is tuned to perform well at a variety of depths down to 20 feet.
SPRO Waterproof Tackle Box
The 3700, 3700D, 3700M and 3500 models offer a variety of sizing and compartment depths to fit specific angler needs. All boxes are constructed from high-impact resistant polycarbonate. The hard-sided security will withstand years of hard abuse while shedding water and moisture. The locking lids create an excellent seal, ensuring the interior contents remain dry in the worst of storms.
SPRO WaveTail Grub
SPRO's grub is injected with SPRO's Amino Bite Scent attractant and has a ribbed body, enticing fish to hang on longer to the life-like feel. The SPRO WaveTail Grub, with its unique tail bend, offers a lot of action, making it hard to resist for all species.
SteelShad Elite Complete Fishing Kit
The SteelShad Elite Complete Fishing Kit comes with everything you need to land all types of fish in a compact travel design. The SteelShad Elite Complete Kit comes with the premium SteelShad 240 Carbon Fiber Telescoping Rod, the SteelShad 3000 Series High-Performance Spinning Reel with folding handle, SteelShad Kimura 10-pound monofilament line, SteelShad microfiber fishing towel with belt clip and and a 3/8-ounxe SteelShad original fishing lure.
SteelShad Premium Rod and Reel Fishing Kit
The SteelShad Premium Rod and Reel Fishing Kit comes with everything you need to land all types of fish on your next fishing trip. SteelShad Series 80 Graphite 2-piece Fishing Rod that is 6'6" in length with a medium-fast action, a custom cork handle and premium reel seat.
The kit also includes a SteelShad 3000 Series Spinning Reel, SteelShad Kimura 10-pound monofilament line, SteelShad microfiber fishing towel with belt clip and a 3/8-ounce SteelShad original fishing lure.
Culprit Adds New Buzzbait Colors
Culprit is adding Black and Black/Black colors in both their 1/4- and 3/8-ounce buzzbaits.
Abu Garcia Gen Ike EZ Cast and Ike Dude Baitcast Combos
Precision for first time anglers, with inspiration from Mike Iaconelli, the Gen Ike EZ Cast baitcast combo features a revolutionary Anti-Backlash System™ that makes it easy to learn how to use a baitcast reel. The Anti-Backlash System™ automatically controls the spool which lets you enjoy fishing without fear of line twists or tangles. MSRP: $49.99
The Gen Ike Low Profile combo features 4 ball bearings, 10-pound line, graphite frame, 24-ton graphite rod with EVA handles for $69.99
The Ike Dude Spinning Combo has 2 ball bearings, 8-pound line, graphite body and rotor, aluminum spool, EVA grips and lightweight composite blank for $39.99
The Ike Dude Spincast Combo has stainless steel cone and line guide, 6-pound line, high-density EVA grips and lightweigh composite grip for $34.99.
Abu Garcia Max PRO Spincast Reel
The Max PRO Spincast reel comes with QuadCam Pickup System, 4 ball bearings, Berkley Trilene XL line, smooth multidisc drag system, aluminum body and cone and Easy Spool feature for $49.99.
Abu Garcia Max PRO Spinning Reel
The Max PRO Spinning reel comes with 6 ball bearings, Rocket Line Managment, Rocket Spool Lip design, machined aluminum spool, slow oscillation for even line lay, an Everlast bail system for durability and a lightweight graphite body and rotor for $49.99.
Abu Garcia Veritas Low Profile Casting Combo
The new Veritas Low Profile Combos are packed with features to include:
- 3M™ Powerlux® delivers a 24% stronger rod
- Ergonomic Abu designed reel seat
- ROCS™ (Robotically Optimized Casting System) for maximum casting
- Titanium alloy guides with ultra-light Zirconium inserts
- Closed Cell EVA grips gives greater weather and wear resistance
- 10 stainless steel ball bearings + 1 roller bearing
- Graphite frame and sideplates
- Carbon Matrix™ drag system
- Duragear™ brass gear for extended gear life
- Infini™ brake system allows almost limitless adjustability
- Compact bent handle and star provide a more ergonomic design
Abu Garcia Veritas Casting Rod
Introducing the next generation of Veritas rods. Designed with 3M Powerlux® 100 blanks, the Abu Garcia® Veritas® offers the uncompromising strength and durability needed by serious anglers, while remaining lightweight and sensitive. 3M Powerlux® resin is baked into the blank to fill in evenly around the 30 Ton carbon fibers, providing a 24% stronger, lighter, more sensitive rod. The Abu Garcia® custom designed reel seat delivers hypersensitivity around the exposed blank sections and improves comfort for all day fishing. The rods also feature titanium alloy guides with zirconium inserts and closed cell EVA split grips.
Abu Garcia Virtual Spinning Combo
The Virtual Spinning rod combo connects via Bluetooth to the free ANGLR App to log your catches real time. It has 5 ball bearings, lightweight graphite body and rotor, machined aluminum spool, Everlast bail system, slow oscillation, Rocket Line Management, and Rocket Spool Lip Design at a price of $159.95.
Abu Garcia Zata Spinning Reel
The ZATA spinning reels exemplify sleek reel design and performance in a compact package. Precision engineered with a lightweight aluminum frame and premium machined gear, ZATA provides a smooth and durable platform for all fishing situations.
This reel has 10 ball bearings, Rocket Line Management, Rocket Spool Lip Design, machined aluminum braid ready spool, stainless main shaft, Everlast bail system, Aluminum one piece gear box, lightweight aluminum frame, and AMGearing system for $169.95.
Abu Garcia Zata Casting Combo
This combo includes a Zata low profile reel, 24-Ton graphite rod, custom Winn Dri-Tac grips, Texas-rigged hook keeper, machined aluminum braid ready spool.
Abu Garcia Zata Casting Reel
The ZATA low profile reels exemplify a sleek reel design in a compact package. Packed with features like 11 ball bearings and a Duragear brass gear the ZATA provides smooth casting and retrieval. Graphite frame and side plates, Carbon Matrix Drag System, Duragear brass gear, Infini brake system, compact bent handle and star drag, and lube port for easy maintenance.
Abu Garcia Zenon Spinning Reel
One of the lightest spinning reels ever made, the Zenon features a magnesium body, contoured to comfortably fit in your hand and provide greater weight savings and durability. With a silky smooth drag system for light line finesse presentations, this flagship spinning reel for Abu Garcia provides comfort and incredible sensitivity to the angler fishing for the toughest of bites and fishing conditions.
Abu Garcia Max DLC Digital Line Counter Reel
Most line counter reels are bulky, large-bodied reels with an attached line counter. The new low-profile Abu Garcia Max DLC reels feature a digital line counter that has been integrated to be part of the reel design. These new reels incorporate exciting new features to save power and maximize performance, including:
- Back light on display turns off after 20 seconds of inactivity
- Back light automatically comes on if there's a bite, which is ideal for fishing after dark or in low-light conditions
- Back light comes back on when the handle is wound
- Power-save mode with memory that kicks in after 15 minutes of inactivity and picks up where you left off once re-engaged.
Berkley Frittside Junior and Biggun'
Extending the immediately popular Frittside flat side crankbait line, two new sizes will offer anglers a lot more profile options in the same great crankbait. All run from 2-5 feet. The Biggun' is nearly 3 inches and the Jr. is 2 inches. The integrated FlashDisc improves tracking stability and accuracy gives the bait true balsa-like action. Baits come with tacky sharp Fusion19 hooks.
Berkley scientists have discovered how to infuse fluorocarbon into a copolymer blend, combining the manageability of monofilament with the abrasion resistance and invisibility of fluorocarbon.
Berkley Fusion19 EWG Treble Hooks
The increasingly popular Fusion19 hook platform is expanding its offering to include EWG trebles. With needlepoint sharpness, EWG bends and lightweight design, these are ideal hooks for high action, small profile lures like crankbaits and jerkbaits. New and unique colors allow for even more customization of your lures.
Berkley Fusion19 Weighted Frog Hook
Fusion19 Frog Hooks offer needle points for easier penetration, forged hook for increased lateral strenght, round bend, double hook design keeps fish hooked in a resalable clam for easier tackle management.
Berkley Hit Stick Family
Packed with features, size and color options, this new stickbait has the largest rolling action of any Berkley hard bait ever produced, mimicking balsa like no other plastic bait can. Walleye pros spent 15 years designing and testing to come up with this line.
Berkley Power Pop
The Berkley Power Pop is part popper and part frog, and an all new twist on high floating topwater baits. Loaded with these features, this should be a fun lure to fish.
Berkley PowerBait Beatn Paddle Frog
The paddle-style feet beat the water with a sound bass want to crush, ultra-reel look and lifelike HD Tru Colors for the ultimate frog fishing experience. Unique perpendicular hook-point keepers protect single hook and double frog hook rigs.
Berkley PowerBait Buzzn Speed Toad
The Berkley PowerBait Buzzn Speed Toad features serrated feet, ultra-reel look and lifelike HD options, a unique perpendicular hook-point keepers protect single hook and double-frog hook rigs allowing you to fish in all structures, belly slot with extended leading edge to keep the bait from sliding up the shank.
Berkley PowerBait Swim Shad
Now with HD Tru color technology, the Berkley PowerBait Pre-Rigged Swim Shad delivers realistic colors, 3D eyes with holographic inserts, the combination of features makes it simple to match the hatch on your favorite body of water. With the legendary PowerBait scent and flavor these new renditions will for sure be dynamic fish catchers.
Fenwick Eagle Casting and Spinning Rods
Representing the rich rod building history of Fenwick®, the Fenwick® Eagle® rod series features proven Classic Fenwick Actions for targeting nearly any species. Built from 24 Ton graphite and with the accumulated knowledge of seventy years of tinkering and testing with the best, the Fenwick Eagle series connects tradition and technology. Upgraded stainless steel guides with aluminum oxide inserts provide increased casting performance with less friction, while the blank through construction and minimal reel seat transmit even the lightest bites.
Ugly Stick Ugly Tuff Spincast Reel
Ugly Stik toughness and dependability in a new line of Spincast and Spinning reels. The all new Ugly Stik reels are made for anglers demanding durability out of their gear. Made with aluminum construction and stainless-steel ball bearings, Ugly Stik reels are meant to stand up to the toughest of fights.
Spincast Reels Feature:
- • Ugly Tuff Aluminum Frame
- • Ugly Tuff Aluminum Front cone
- • 3 ball bearing system
- • Always on Instant Anti-Reverse
- • Pre-Spooled
- • 7-year Warranty
Ugly Stick Ugly Tuff Spinning Reel
Spinning Reels Feature:
- Ugly Tuff Aluminum Body
- Ugly Tuff Machined Aluminum Spool
- Ugly Tuff Graphite Rotor
- 5 ball bearing system
- 7-year Warranty
Ugly Stick Ugly Tools
Ugly Tools are designed with the angler and outdoor conditions in mind; Robust non-slip handles give the angler more control in any condition and rugged metals with hardy coatings ensure the tools will not corrode or pit. 7-Year Limited Manufacturer's warranty.
Choose from 9 new tools including two filet knives, a utility knife, a serrated knife, a gut hook bait knife, two different 9-inch pliers, a fish skinner, and marine shears.
Plano EDGE Flex Series
The heart of the revolutionary EDGE Flex is its proprietary divider system. Each EDGE 3600 or 3700 Flex comes with five 4X Dividers, six 3X Dividers, nine 2X Dividers, and 18 1X Dividers. These interlocking dividers can be configured in any possible configuration to create small or large, short or long and any combination of storage bays. With this flexibility, anglers can store tools, large lures, and soft plastics next to small terminal tackle, weights and hooks in one box.
Plano EDGE 3500
the EDGE 3500 has all of the standard features of the line but in a smaller and more agile frame. Starting with its DuraviewTM crystal-clear lid, the EDGE 3500 makes identifying baits and terminal tackle a fast affair. No more opening and closing multiple boxes to find a specific lure or bait. When closed, the Dri-Loc watertight seal makes a barrier that moisture cannot penetrate. Another unique feature of the Plano EDGE 3500 is the new patent-pending, one-handed latch.
Plano EDGE 3600 Terminal
Hooks, weights, floats, swivels, pins, and any other odds and ends now have a place to live in your tackle system. Adaptable, durable and intuitively designed means terminal tackle is available in seconds. Pull-out boxes ensure smaller items are easy to access and prevent tackle disasters and lock into place within the box to reduce rattles and spills.
Fish Monkey The Blocker
With 2mm thin Neoprene The Blocker allows for enhanced feel and dexterity while providing a warm and dry environment for your hands. Perfect for those chilly, windy, damp days when our heavier glove is too much.
- Slit opening on Index fingers and Thumbs for knot tying, screen touch
- Constructed of 2mm water and wind resistant soft neoprene
- Second-Skin fit allows for great dexterity
- Non-Slip "Monkey Grip" palm
- Velcro wrist closure
Fish Monkey New Glove Colors
Bass and School'N Bass will be the hot new patterns on fishing gloves for 2021. These natural looking colors and patterns will be a big hit with every angler next season and the perfect Christmas gift for that avid angler on your list. The new patterns come in the Half Finger Guide Glove for $29.95 and the Stubby Guide Glove for $26.95.
See more at FishMonkeyGloves.com
Fish Monkey Stealthy Dry-Tec
The Stealth Dry-Tec features the latest in waterproof and water shed technology, providing a 100% waterproof construction to keep your hands bone dry while the exterior sheds water keeping the glove feather light. We added 40g ThinsulateTM Insulation, just enough to "cut the cold" but keeping the glove thin enough for exceptional feel and dexterity.
Fish Monkey New Flare Face Guard Colors
The new colors Bass and Schooling Bass, the Flare Face Guards will keep you protected, cool and fishing comfortably all day with these new patterns on the best face guards in the business.
Flambeau Blade Krate
Featuring 21 Zerust-infused anti-corrosion plastic folders designed to hang 2 lures each via integrated clips, all hooks, skirts, and blades are individually protected and preserved in removable billfold-style clams for tangle-free storage.
The Blade Krate offers organization for 42 bladed lures in a compact footprint spec'd to fit standard tackle bags and boat compartments.
Flambeau Crank Bank
Keep your valuable hooks sharp and paint fresh one plug at a time. The Crank Bank's inventive system of 24 removable cups gives anglers fast access to individually stored and independently protected hard baits. Just pull, pour, and tie. The simple, effective cup format eliminates the risk of playing barrel-of-monkeys out on the water or catching a treble hook when fishing for the right plug.
T-H Marine HYDRA Battery Terminal Cover
Between the 3-post and 5-post versions of the HYDRA Battery Terminal Multiplier, you can get just what you need to neatly and easily manage your marine battery connections. With the HYDRA Cover in place, you can safely protect these connections, too. Each HYDRA Cover is manufactured with PVC material that is well-suited for wet/harsh environments. With these covers in place, helping prevent electrical arcing and exposure, you can enjoy even more worry-free boating knowing you've safeguarded your electrical connections and the area surrounding your battery.
T-H Marine G-FORCE Eliminator Trolling Motor Prop Nut Additions
Now available for Garmin Force, Lowrance Ghost and MotorGuide Tour Pro trolling motors. The G-FORCE® Eliminator Trolling Motor Prop Nut is built to make trolling motors perform better, longer and quieter. Specifically, it is designed to lessen prop noise and vibration and it stabilizes the prop by providing a larger contact point. In addition, it acts as a heat sink and has built-in cooling ports that reduce the operating temperature for longer battery and trolling motor life.
T-H Marine TACKLE TITAN TravelBoss Ultimate Fishing Backpack and Cooler
Ample tackle tray space, two slotted rod holders, cooler space for snacks and beverages, built-in tool pockets, accessory loops and a comfortable fit make the TACKLE TITAN TravelBoss Ultimate Fishing Backpack and Cooler a great option for trips across the water, on the trail, around a tailgate and much more.
T-H Marine TACKLE TITAN Foam Lure Holder
With TACKLE TITAN management systems for lures and other gear, you can get quick and easy access to all your favorite tackle like never before. Along with the full line of storage options, including hanging racks, magnetic storage racks, accessory caddies, and more, the TACKLE TITAN Foam Lure Holder provides a convenient and effective way to hang your hooks up. With the Foam Lure Holder in use, you won't have to deal with random hooks on the floor or placed in various cup holders and compartments and you can have a safer and much more productive time on the water.
Boaters have been asking for a simple drink holder for some time. Well, here it is. The DrinkHold can be easily mounted into a vertical or horizontal StarPort compatible base and will hold anything from drink bottles to coffee mugs along with the ability to hang fishing lures or store pliers. Like all our StarPort accessories it is easily removed and transferred to another port or stowed when not in use.
Railblaza Tracloader System
With the TRACLOADER 45 STARPORT, RAILBLAZA SIDEPORT TRACLOADER, and the RAILBLAZA STARPORT TRACLOADER you're sure to find a setup that will let you accesorize your boat endlessly without drilling any holes in it. These systems will fit all manner of boats including Tracker VersaTrack, Crestliner Suremount & early models, Lund Sport Trak, Lowe Boats, Princecraft PrinceTrak, Xpress Boats, War Eagle, G3, Ranger, Slimline or Expanda kayak tracks.
Visit railblaza.com/ for more information.
RAILBLAZA Rod Tube
The RAILBLAZA Rod Tube has been designed to answer a lot of requests from customers. It is perfect for kayaks where anglers want to keep their reels elevated and clear of waves and splash. With the drop-down gimbal, you can either keep your reel high and dry or slot the reel into the end of the tube. This rod holder will fit into any of the RAILBLAZA StarPort bases.
RAILBLAZA Rod Holder II
The Rod Holder II is a universal rod holder that can be used with baitcasting, spinning, conventional and fly reels. This rod holder combo kit includes a TracLoader SidePort mount, using the thumb screws you can fit this to most aluminum track boat gunnels like Crestliner, Tracker Boats, Lund and more. With the mounting port on top, this base is best for fitting navigation lights, camera mounts, rod holders and cutting stations.
What do pliers, keys, fishing lures, cellphones, VHFs, binoculars, drink bottles, sunblock and mugs all have in common? The RAILBLAZA StowPod Storage Caddy will hold them all safe and secure. If you want storage on your console, rail, console, pedestal, inflatable tube, gunwale, or almost any surface, then the StowPod is for you. This unique design incorporates a movable partition, transforming one end to a drink holder, or leaving the entire pod open to hold larger items.
The Bass Tank LiveScope Guardian
You invest a lot of money in your electronics and you want them to last. The Livescope Guardian is a shroud made to put over your Livescope transducer to protect it from damage while trailering, running down the lake in inclement weather as well as other scenarios like fishing in shallow grass and brush where you don't want to run the risk of scratching the lenses on your Livescope transducer. We've seen anglers have distorted pictures as a result of one of the three lenses on the Livescope transducer being scratched or damaged.
The Livescope Guardian from The Bass Tank offers the protection you need. Rugged and durable construction means long lasting protection. It also comes with a Lifetime, "You break it, we replace it" guarantee. (See website for details)
MSRP: $ 69.99
The Bass Tank Lift Kit
Today's modern trolling motor pedals are not as bulky and tall as they used to be which means they sit too low in many recessed foot pedal trays on boats now. So The Bass Tank came up with a kit to raise the pedal up to alleviate the problem of accidentally hitting the anchor lock or north up buttons on your pedal because your heel has to sink so low into the tray.
Strike King KVD 1.5 Hard Knocker
While the original silent KVD Squarebills have set the world on fire, the desire for a rattling version has become strong. So, building on the popularity of the Tungsten 2 Tap Red Eyed Shad and the Hard Knock Sexy Dog, Strike King developed the KVD 1.5 Hard Knock Squarebill.
Strike King KVD Jerkbait 100
The new KVD 100 is a 3.5-inch, shallow running, darting jerkbait that shines in conditions when larger baits might be too much for the fish. Featuring a slim, minnow shaped body and precisely engineered diving lip, the KVD 100 comes equipped with treble hooks affixed to high quality split rings and an oval split ring to ensure proper positioning on each cast.
Strike King Hybrid Hunter
The Hybrid Hunter and Hybrid Hunter Jr feature a fat bodied, flat sided shape with a unique, "L-Shaped" 90-degree bill that combine to create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a vengeance.
The Hybrid Hunter and Hybrid Hunter Jr. are designed to be fished on heavy line and perform best in the 1 to 5-foot of water range. They will be available in the fall of 2020.
Strike King Rage Ned Craw
This downsized version of the popular Rage Craw is perfect for Ned rigs and will quickly become a favorite of finesse anglers all over. It's already proven to be deadly for smallmouth and I'm sure a lot more applications will make it a popular choice among all anglers.
Strike King Tour Grade Spinnerbait
The new Strike King Tour Grade Spinnerbait features an all-new head design, hand-tied skirts and a light wire frame for maximum vibration. A variety of all-new pro-designed skirt and head colors make this spinnerbait deadly.
Available in both 3/8-ounce and 1/2-ounce sizes with double willow blades.
Strike King Weedless Ned Head
With the Tour Grade Ned Head launching at the 2019 ICAST Show in Orlando, this year Strike King adds to the Ned collection with the Tour Grade Weedless Ned Head. Perfect for use with Strike King Rage Ned soft plastic baits such as the new Rage Ned Craw, the incorporated weed guard makes this jig head more weedless when fishing around cover and obstructions such as grass and wood. The unique head shape makes most any soft plastic stand up, and the sickle-style hook and wire bait keeper ensure solid hookups and bait rigging.
Offered in two colors (black & green pumpkin) and three sizes (1/16oz, 1/8oz, 3/16oz).
Strike King KVD 5.5" Precision Braid Scissors
For an angler like VanDam, seconds saved in rigging lures or repairing gear can be the difference between a giant win, or an average finish. So, VanDam partnered with Strike King to develop a set of tools that can help make life easier in the shop, on the boat or at the shoreline.
Stainless steel construction, exclusive cushioned Combat Grip® handle, fully serrated machined edges for ultimate braid cutting performance - includes sheath and lanyard
Strike King KVD 6" Filet Knife
4116 German stainless-steel blade for premium flex and edge retention, precision machined edge for extreme performance, exclusive cushioned Combat Grip® handle - includes ventilated quick release sheath.
Strike King KVD 15-in-1 Multi-Tool
Quick lock and release tool feature in a nylon sheath with belt loop. Includes the following tools: needle nose pliers, standard pliers, cutter, knife, fish scaler, hook remover, saw, double-sided nail file, bottle opener, can opener, ruler (imperial), Philips screwdriver, small screwdriver, medium screwdriver, large screwdriver.
Strike King KVD Ocho Wacky Tool
Anodized extruded aluminum construction that includes rubber o-rings, with a built-in octagon shape in two sizes to fit your favorite Ocho stickbaits 4 to 5-inch and 6 to 7-inch - includes lanyard.
Strike King KVD 5.5" Split Ring/Braid Cutter Pliers
Dual injected exclusive Combat Grip® handles, stainless steel construction, fully serrated machined edges for ultimate braid cutting performance
Strike King KVD 7" Precision Stainless Steel Pliers
Fully machined stainless-steel construction with exclusive Combat Grip® design, fully serrated jaws with replaceable tungsten carbide braid cutters - includes rubber sheath with swivel clip and coiled lanyard.
Strike King KVD 8" Ultimate Angler Scissors
Stainless steel construction, exclusive cushioned Combat Grip® handles, fully serrated machined edges for ultimate braid cutting performance - includes custom KVD sheath.
Strike King KVD 7.5" Aluminum Pliers
Exclusive cushioned Combat Grip® handle inserts, stainless steel jaws and replaceable tungsten carbide cutters - includes rubber sheath with coiled lanyard.
Lew's KVD Series Baitcasters
The KVD Series feature all aluminum frames, strong drags and will be priced so that every angler will be able to fish with the same product the most accomplished professional angler in the world uses every day. The rich burgundy and black styled reels will be on store shelves in baitcasting models for $139.99 and $89.99 for spinning models.
Lew's KVD Series Spinning Reels
The baitcasting reels will be available in three gear ratios, in both right and left-hand models, to fit every angler's technical needs. A 6.2:1, 7.5:1 and 8.3:1, all feature 20-pound drag systems. Spinning models will come in three models, 200, 300 and 400 sizes featuring a 6.2:1 gear ratio.
Lew's KVD Series Baitcaster Rods
The new series features premium IM8 graphite blanks, split-grip EVA handles, brand new Lew's® proprietary Full Contact reel seats with increased blank contact, rear locking reel seat on spinning models for improved comfort, stainless steel guides with aluminum oxide inserts with strengthened stainless steel with zirconia insert tip top for optimal durability for use with braided lines and a patented "No Foul" hook keeper.
Included in the KVD lineup are 10 Graphite Casting models for single hook techniques, 7 Graphite Spinning models for everything from finesse tactics to Great Lakes smallmouth techniques and 6 Composite Casting techniques for crankbaits and other moving baits. MSRP: $99.99.
Lew's Laser MG Baitcaster
- One-piece, lightweight, graphite frame and sideplates
- Premium 8 bearing system with stainless- steel double shielded bearings and Zero Reverse one-way clutch
- Externally adjustable Magnetic Control System (MCS)
- Machined and anodize aluminum 32mm spool
- High strength solid brass main gear and crank shaft
- Durable Rulon drag system, provides up to 15lbs. of drag power
Lew's Pro SP Reel
Skipping a jig has become one of the most productive fish catching patterns in the sport of bass fishing. However, along with its potential for producing giant bites, it has its own unique perils. The most prominent is the potential for tremendous backlashes if the lure strikes a dock post or a wave that arises.
To solve that problem, Lew's created a specialized spool that holds 40 yards of 20-pound-test Fluorocarbon with its recessed Knot Slot and included a special "Skipping Zone" in their externally adjustable QuietCast® centrifugal braking system. The result is a reel that has all the performance of a Lew's reel, tuned to greatly minimize backlashes.
Lew's Super Duty Series Rods
The new Lew's Super Duty series of rods will be full of features that Lew's has become synonymous for. Super Duty is constructed on premium HM60 graphite blanks with raw graphite finish. The charcoal colored Winn® Dri-Tac handles on each rod; bass fishing models will feature a full handle, and the multi-species rods will feature spilt Winn® grips and full foregrips; all with Lew's Soft Touch skeletal reel seats.
Along with the advanced grip and handles, Super Duty rods will feature the patented Lew's No Foul hook keeper and stainless-steel guides with aluminum oxide inserts, with multi-species models adding a zirconia tip for durability with use of braided lines. Super Duty rods will be trimmed out with matching charcoal guide wraps to complete a stealthy look.
Lew's TP1X Rods
Now, with the launch of the all new TP1X series, Lew's has taken the original TP1 and stepped up the level even higher, while keeping the price point the same. Featuring a premium HM40 blank finished in a beautiful satin pearl finish, the TP1X now comes with Lew's® exclusive skeletal reel seats in a matching pearlized finish. For comfort and performance, the rod is built with charcoal colored Winn® Dri-Tac split-grip handles, and stainless-steel guides with aluminum oxide inserts are anchored with matching charcoal colored guide wraps. Lew's also includes the patented No Foul hook keeper for easy storage of lures.
The TP1X series will feature nine casting rods, five one-piece spinning rods and three two-piece models, all at an MSRP of $99.99
Lew's Mach Crush Combos
The combos – which will retail at $199.99 for the baitcasting models and $179.99 for the spinning series, will contain three models in the casting series and two in the spinning versions.
The Mach Crush rods are built on IM8 graphite blanks with nanotechnology, stainless steel guides with Titanium Oxide inserts, Lew's new Full Contact reel seats and full-length Winn Dri-Tac handles on casting versions and exclusive patent pending ComfortTouch™ split grips on the spinning models, which both feature SoftTouch finish. There will be three casting and two spinning models available and are finished with a beautiful metallic orange butt section and raw graphite upper.
Lew's Wally Marshall Signature Series Spinning Reel
Adding to his line of Signature Series rods, Wally Marshall aka Mr. Crappie has now introduced a line of quality spinning reels for crappie anglers to match with his crappie rods.
Lew's Wally Marshall Speed Shooter Reels
Again focusing on good reels for his popular line of Speed Shooter Mr. Crappie Rods, Marshall created these new reels for the crappie angler on a budget. MSRP $29
Lew's Wally Marshall Pro Target Rods
Wally Marshall Pro Target Rods are constructed on premium IM8 graphite grey finish with chartreuse trimmed blankswith tournament grade actions. The blanks are matched with custom grey and chartreuse Winn® DriTac grips with EVA butt sections. The series features stainless steel guides with stainless steel inserts on spinning modelsand stainless-steelframes with aluminum oxide inserts featuring new no tangle tips on Target Jiggingmodels. Reels are locked down tightby CT-1™ ComfortTouch™ reel seats on spinning rods that fully encompass the reel foot for extreme comfort.
Developed specifically for the fishing market, Tactacam Fish-i offers anglers the perfect compact camera package to film their experience.
Constructed with a waterproof, replaceable lens system, Fish-i is one of the most versatile compact cameras on the market. Sold separately Fish-i has the ability to add lenses – Ultra Wide and a 2x Zoom lens coming soon.
Tactacam Fish-i is also compatible with both the Tactacam Remote and Tactacam Fish-i app. The Tactacam Remote will allow you to turn on and run anywhere from one to five Tactacams at one time with a simple push of a button. MSRP $199.
These are available now at tactacam.com.
Savage Gear 3D Bluegill RTF
Savage Gear's 3D bluegill has been a staple in the tackle box of bluegill anglers across the world for many years. Filling the footsteps of its predecessor, the new 3D Bluegill offers improved details and a photoprint finish that make it look just like the real thing.
It's 4 segmented body gives the new 3D Bluegill an improved operational speed window, offering lifelike action at both fast and slow retrieval speeds. Equipped with a heavy-duty jig hook and internal rattle, this bluegill has everything it needs to do battle with the biggest and wisest fish in the waterway. MSRP $9.99.
Savage Gear 3D Lizard
There are few plastics that have continued to produce over the course of the years like a soft plastic lizard. While there are many lizard profiles out there, and they all seem to have the same abstract and indistinct shape from when the first soft plastic lizard was created… until now.
The Savage 3D lizard is designed with anatomically correct profile and ultra-fine details to perfectly imitate a salamander in the wild. A great choice for a Texas rig, Carolina rig, trailer for skirted jigs and even flipping, the Savage Gear 3D Lizard is a versatile bass catching tool that excels in a variety of conditions. Scent infused to trigger feeding and aggression.
Savage Gear 4D Craw
There are few things that bass can turn down, and regardless of the body of water you fish, as an angler, you know that one of them is a crawfish. Second only to a live crawfish, the new 4D craw delivers ultimate realism and scent capable of fooling the most educated bass even in clean water environments.
The Savage Gear 4D Craw has been redesigned to deliver an ultra-realistic profile with even more fine detail than its predecessor. Injected with a custom floating soft plastic formulation, the 4D Craw will naturally stand up into a defensive position at rest. Whether it is Neko rigged, Texas rigged, fished on a jighead, flipped or pitched, the 4D Craw is an incredibly effective tool in every situation a crawfish is imitated.
Savage Gear Dragon Tail
The Dragon tail is slug style bait that is incredibly versatile in its applications. Whether it is in fresh or saltwater, the Dragontail's hyper ribbed body and contours displace a large amount of water giving it a subtle action but big presence in the water, ideal for pressured fish in any water condition.
Its tapered body design gives it a subtle swimming action when steady retrieved and an erratic darting and swimming action when jerked opening it to a broad realm of fishing applications. Injected out of durable plastisol and scent infused, this plastic has everything needed to trigger feeding and aggression.
Savage Gear Ned Salamander
Salamanders are forage species found across North America that bass predate on and kill on sight as salamanders commonly feed on bass eggs. Its 3" ribbed body design and appendages generate the right movement to perfectly imitate a feeding salamander and enrage predatory gamefish.
Savage Gear Ned Craw
Designed to mimic small crawfish that bass feed on in cold climates. The Savage Gear NED Craw is the most realistic Crawfish imitation NED bait on the planet.
At 2.5" in length, it is the perfect size for NED presentations, slowly standing upright to mimic a craw engaging in a defensive posture.
Savage Gear Ned Minnow
A 3" profile designed as a multi-tool for the tournament angler. It can be fished NED style to imitate stunned baitfish during a shad die off or dragged across the bottom to imitate unsuspecting baitfish feeding off the bottom.
In addition, its cupped face design makes the NED Minnow equally effective as a swimbait with a round ball jig thanks to its cupped face design.
Savage Gear Ned Goby
Designed to mimic a oblivious Goby, the Savage Gear Ned Goby delivers the most realistic Goby imitation NED bait on the planet.
Hyper-realistic in a 2.75" profile, the NED goby complements the second forage that lures used for NED rigging are supposed to imitate.
Savage Gear Ned Head
We know NED rig fishing is all about finesse. This is why the Savage NED heads are outfitted with a light carbon steel wire hooks to maximize hook penetration when fished with a light line but made it strong enough to make sure the big one stays pegged and the hook does not rip out of her mouth.
Its teardrop design and 60 degree allows for more glide on the fall when the head is sinking with light line tension. The hook wire is offset from the centerline to increase the exposed hook gap and maximize hook-up ratio.
Savage Gear Pulse Tail Trout RTF
The RTF Pulse Tail trout is equipped with a heavy-duty jig hook and stinger hook. The stinger is hidden in the trout's split dorsal design, minimizing the hardware for a more natural presentation necessary to fool the weariest of fish. Secured with steel cable to an anchor point behind the jig hook, this trout is ready for battle with the largest fish in the waterway.
Available in a variety of ultra-realistic photoprint details and powered by our patent-pending Pulse Tail design, these trout look and swim like the real thing making it an exceptional tool for trophy fishermen in any body of water.
ALX ENOX Rods
ALX Rods' second-generation ENOX Series rods enhance your ability to feel the lightest bites and increase your fish landing percentage on tournament day. ENOX Series rods pair the perfect blend of 1100T Toray carbon fiber blanks with top quality components. Stellar craftsmanship creates a well-balanced rod that has a crisp, ultra-responsive feel. Focused on feel techniques, the ENOX Series is for the serious tournament angler who needs a competitive advantage.
ALX SPIN SKIP
New for 2020, the ZOLO SpinSkip answers your need for a spinning rod designed explicitly for skipping baits. The 6-foot, 9-inch, medium+ power, fast-action rod allows for the precise presentation of baits cast at a low angle to aid in a skipping style of presentation. The tip is equal to a traditional medium power rod. The backbone is consistent with a medium-heavy to give you the power to get aggressive bass away from docks, blowdowns, and other covers where fish can knock baits loose.
The popularity of dock skipping has soared in recent years. While some anglers will skip with a baitcaster, the majority of anglers look towards spinning gear as their go-to skipping rod. Until now, there have been very few dedicated options to support these anglers.
Cotton Cordell Boy Howdy
Back by popular demand, the Cotton Cordell Tail Weighted Boy Howdy sits vertically in the water with the tail down when at rest. When you jerk the rod tip, it jumps forward and spits water like a fleeing shad or wounded minnow. It's designed to be fished slowly, to maximize time in the strike zone. No. 4 short-shank trebles maximize sticking power when fish strike.
Booyah XCS Series
BOOYAH Bait Co. has brought back the legendary XCS series in two different sizes. This silent square lip series, wobbles and semi-rolls to show its flash and the color patterns with etched scales seal the deal on shallow-feeding bass. The hooks ride up against the body to reduce snags, and the square lip lets you "bump and run" through cover to catch the big ones.
The B-Rotan stickbait is outfitted with two separate rattle chambers, steel rattles and exceptional wobble on the retrieve. It dives 8 to 10 feet on a cast and 16 feet on a troll. The B-Rotan comes in 11 colors for $7.49.
Arbogast JTD Jointed Jitterbug 2.0
The Arbogast Jointed Jitterbug is an iconic lure. The Jointed Jitterbug 2.0 builds upon that legacy. A lower pull-point ensures an intense action in the water, which leads to more heart-stopping blowups. Updated hook hangers allow free movement of hooks to not slow down forward momentum, while the black-nickel finish hides them from the wary eyes of the fish you're targeting. The feathered rear treble drifts when the lure is stopped for extra strike-inducing movement. MSRP is $6.99.
Missile Baits Ned Bomb New Colors
The Ned Bomb is going to be available in Fried Melon and Hillbilly Magic. All the soft plastic new colors are available now.
Missile Baits D-Bomb New Colors
The D Bomb is adding Hillbilly Magic and Black Neon, which is a black red flake variation with a chartreuse vein. The Baby D Bomb is now coming in Hillbilly Magic and Ballistic Bruiser.
Missile Baits Quiver 4.5 and 6.5 and New Colors
This new magnum worm offering can serve as a ned bait, a stick bait, a flipping worm and a lot more. Perfect for shaky heads, ned heads, wacky rigs, neko rigs and even drop shots.
The Quivers have 5 shared new colors including Hillbilly Magic, Fried Melon, Orange Green Pumpkin Core, and Redbug Candy. The Quiver 6.5 added Bruised Plum and the Quiver 4.5 added the quickly popular Bluetonium Green Pumpkin Core.
Missile Baits Nedball Head
The NedBall Head is a new head for fishing a Ned rig, especially the Ned Bomb. Using a VMC TechSet 1/0 jig head, the NedBall has a balanced, round style head that skips, comes through hard cover, and has the signature glide you want in a Ned type head.
The NedBall Head will come in 3 sizes (1/16, 1/8, and 3/16 ounce). The NedBall will be offered in the three colors of Green Pumpkin, Black, and Plain. The suggested retail price will be $4.99 for a pack of 3 heads. The NedBall Heads should be available at the end of July.
V&M Wild Shad
The Ultimate 3.3-inch swimbait. It fits perfectly for all conditions and applications calling for small swimbaits like a ballhead jig, as a swimjig or Chatterbait trailer, on an umbrella rig, and any other way you like to swim a small swimbait. Comes in 5 colors for $4.99 a pack.
Gator Guards SkegShield Skeg Guard
Prevent gearcase damage and protect your skeg with SkegShield® made in the USA by Gator Guards. Installs in minutes to repair an already broken skeg and protects from future damage with custom shearable bolts designed as a break-away system during high impact collisions. The new SkegShield model No. 524 is engineered to fit your Mercury ProXS outboard engine with the TorqueMaster Gen 2 gearcase - the most popular bass fishing engine combo on the market.
Gator Guards Gator Patch - Kayak Keel Guard
The Paddlesports Retailer award-winning Gator Patch material now is available in an easy to use 3x18" Kayak Keel Guard form to protect or repair the most vulnerable parts of your valuable kayak or canoe from the damage of beaching on rocks and shell beds, and loading into the back of the pickup. Simple to install with a prep, peel, and stick application that cures quickly with UV Sunlight. You can mold the Gator Patch to fit the specific keel of your boat, and then sand and paint to match for a seamless finish.
6th Sense Vega Frog
This narrow, easy walking popping frog, will give you the ability to make precise casts, come through any cover and create an enticing walking and chugging action on every twitch.
6th Sense Spin and Multi-Rod Sleeves
Rod sleeves for spinning rods and multiple rods now available from 6th Sense that are said to be tangle proof, protective and sleek designed for the angler serious about protecting his investment.
6th Sense Speed Wake
The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. Waking this bait over grass, stumps, trees, or simply clear water can call up the most vicious of strikes. The Speed Wake comes fully equipped with a premium paint scheme, super sharp black nickel hooks, 3-D eyes, and realistic gill plate features.
6th Sense Ridge Worm
A new twist on ribbon tail worms for fishing on offshore ledges, the Ridge Worm has a large profile with lots of action to entice deep bass and shallow bass equally well.
6th Sense Divine Shakey 9.5
This uniquely designed worm is designed to match perfectly with the larger 5/8 ounce Divine Shakey Head, the profile is thicker than other worms in its class, appealing to larger fish. The combination of its unique profile and sharp ridges, results in a worm loaded with action that fish will be capable to feel and see from from long distances.
6th Sense Cat Walk
The 6th Sense CatWalk was designed as a topwater walking bait that incorporates a unique power & finesse action. Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering a realistic, baitfish-mimicking presentation, versus traditional topwaters. The CatWalk comes fully equipped with a premium paint scheme, super sharp black nickel hooks, 3-D eyes, and realistic gill plate features.
Denali Ryker Series Spinning Rods
With premium components and exceptional craftsmanship, no stones were left unturned in designing the Denali Ryker Series Spinning Rods. To deliver maximum sensitivity and augment your finesse tactics, the Ryker Series were constructed around a high-performance IM6 blank. To expertly manage your line, Denali integrated a Duraloc guide train that encourages long, accurate casts even when utilizing a leader line.
Ever Green Combat Stick
Daiwa Corporation and Ever Green International announce a collaborate effort to produce a state-of-the-art fishing rod. The rod is designed to fish the popular Evergreen Showerblows topwater lures. It casts long and loads properly to optimize the bait; the tip action lights up the lure and the backbone is built for a positive consistent hook set. The lightweight carbon graphite blank is sensitive, deft and light in the hand yet powerful enough to move a trophy fish. The strength to weight ratio is greatly increased through the use of lightweight carbon.
The Evergreen Piccolo is a silent crankbait with fixed weight. Designed to dive three to four feet, the Piccolo will catch both bass and panfish. The Evergreen Piccolo is available in eight forage-matching colors including Baby Gill, Bleeding Brown Craw, Bleeding Sunfish, Blue Back Chartreuse, Flash Silver Shad, Chartreuse Shad, Fire Craw and Blue Back Flash.
Designed with a weed guard and rubber legs and appendages, the bait is effective on bass and panfish feeding on the surface. The bait is designed to be shook and will vibrate accordingly, not necessarily "popped" on the surface. Designed of elastomer, the bait is rugged and will withstands tearing and ripping after many fish catches. Available in eight different forage-matching colors to match your individual fishing condition.
Rebel Jumping Minnow
Another back by popular demand lure, the Rebel Jumping Minnow has a subtle walk the dog action, on a 4 1/2-inch bait that weighs 3/4 ounce. It comes in 8 colors including two new translucent colors. Casts well, walks subtly and quickly making it a good option for schoolers at $6.99 a bait.
Heddon One Knocker Spook New Colors
The Heddon One Knocker Spook's new colors expand options for anglers to match forage. Progill is a bluegill imitator with intensely bright accents. Spasm's clear body and black striping replicates the look of a young striper or white bass. River Shad has a bone body with pearlescent sides and a blue back which makes it perfect for using around blueback herring. Bone Head is a spin on the traditional Bone Spook, but with pearlescent sides and a black back to resemble a gizzard shad. That's going to be a new favorite for a lot of anglers.
Norman Speed N
The Norman Speed N has all the features anglers want in a crankbait for cold water fishing. It's the same size and weight as the Deep Little N, has a tight wobble with an aggressive pitch and roll action with a Butyrate body that provides a dull thump sound that's different than other crankbaits. The Gel Coat adds a layer of protection to the lure that excels in submerged vegetation and scored two Top 10 finishes in the 2020 Bassmaster Classic. MSRP $7.99.
Arbogast and Heddon Bait Packs
The 3 1/2" Super Spook,® Jr. features an internal rattle, super strong hardware, durable body construction and highly productive decorating schemes. A great multi-species topwater lure, the Super Spook,® Jr. will catch bass, striper, pike and muskie with its renowned "walk the dog" action. A consistent action of quick snaps of slack line will get the Super Spook® Jr. to its desired walking action. 3 Pack retails for $16.99.
War Eagle Jiu Jigsu
The War Eagle Jiu-Jigsu is a premier flipping jig. It sports the incredibly stout Owner Zo-Wire hook and features premium brand Hole-in-One Skirts in exclusive colors. The modified Arkie-style head is powder coated for extreme durability and has a recessed line tie that allows the Jiu-Jigsu to crawl over the roughest cover.
When you get a bite, the weed guard gives just enough to ensure a rock solid hookset. All types trailers can be added thanks to the wire plastic keeper that holds them tight. The Jiu-Jigsu was rigorously tested by War Eagle pro staffers and has proven to be the best jig for winching big bass out of heavy cover.
Yum Spine Craw
The YUM Spine Craw is built for speed with a compact body and a tight, rapid movement through the water. The 3.75-inch craw features angled appendages along the body that serve two purposes. First, they displace more water. Secondly, they slow the Spine Craw's descent through the water column - which allows anglers to use a heavier weight when flipping for more accuracy.
But the Spine Craw isn't just a flipping bait, it works as a trailer and can be Texas or Carolina rigged.
B&M The Stick
A remake of the popular series from early 1980's, The Stick provides a super-stiff action that many crappie fishermen desire since the advent of Livescope electronics. The Heavy action allows for the "air mail" technique related to Livescope fishing. Features stainless steel guides, 21-inch Portuguese cork handle and reinforced reel seat.
- SUPER132 is made of high carbon compound that is 8 ounces and stronger at $149 a rod.
- STICK132 weighs 9.6oz and is $99.
B&M TCB Combo
The Leland's TCB Rod released in 2020 quickly became one of our best ultralight rods. Partnering with Leland's Lures to create a super sensitive, ultralight, high quality rod that can translate across trout, bluegill, and crappie fishing has been a great venture for B'n'M.
With the ability to cast as light as a 1/64oz. jig on 2lb test line, this has become a favorite among ultralight anglers. Now paired with our newly released PRO50 reel, this combo will provide a high price point alternative to our Little Lucy Combo. MSRP of $69.
B&M Sam's Super Salt
Designed for shallow water fishing for trout and redfish, these rods will deliver everything you need to catch these fish at a great price. The genuine Portuguese cork handle feels great in your hand, and the exposed blank/touch system will add unbelievable sensitivity. Stainless guides are durable and flow smoothly. The ¼" rubber butt cap will aid in fighting the tough ones. Reinforced reel seat. MSRP $59
B&M Little Lucy Combo
The Little Lucy ultralight rod has been one of our best sellers for the last few years. Now we have our first price point sensitive combo. The Little Lucy rod is a 5ft/2pc fiberglass spinning rod with a genuine Portuguese cork handle. Newly equipped with a 100-size spinning reel, this combo will be great for crappie and bluegill. Great for all ages at $26.99.
B&M Magnum Rod Redesign for 2021
Building on the success of our Silver Cat Magnum Series, we have added some upgrades that will make a great rod even better. While the rod maintains the strong parabolic action of the blank, they added Stainless Steel Guides, Aluminum Reel Seat, and X-grip EVA Foam Handle.
B&M Silver Cat Elite
The Silver Cat Elite has quickly become a leader in the catfish market. The new Silver Cat Elite Heavy adds to that family of rods with 20% more backbone for those heavier weights, swifter currents, and monster catfish. The Silver Cat Elite Heavy features solid stainless-steel guides, aluminum reel seat, and x-grip EVA handle. Complete with an e-glass blank for the rigors of monster cats.
Spearpoint Wide Gap and GP Finesse Hooks
The Wide Gap model features a line tie positioned in line with the hook's needle point to produce maximum power as the point meets the fish's mouth at hookset. Along with VGrip™ in the bend of the hook, the Spearpoint Wide Gap features a baitholder barb near the eye of the hook to help keep soft baits in place during presentations. The Wide Gap version will be available in sizes 2/0 to 5/0, will come six to a pack and will retail for $5.39.
The GP Finesse hook is uniquely designed to be the most effective finesse hook on the market. Engineered to put the eye of the hook in line with the VGrip™ for maximum torque. The GP Finesse hook helps perfectly present finesse soft plastics in Wacky Rig, Drop Shot or Neko Rig presentations, and the premium needle point will deliver the goods every time. The GP Finesse hook will be available in sizes 3 through 2/0, will also come in packs of six, and will retail for $5.19
Nichols Lures 'Rado Series
The Nichols Lures 'Rado Series provides the highest amount of thump in the
entire lineup. Each bait features a premium double Colorado blade
combination, stamped, plated, painted and assembled in the USA.
Available in 3/8 and 1/2 ounce, in double 24K gold or with a red kicker.
BUBBA Interchangeable Blade Knife Set
The Bubba Multi-Flex Interchangeable Blade System is a first of its kind product. The patent pending Multi-Flex kit is designed to deliver the strength and durability of a full tang traditional fillet knife while seamlessly providing the ability to swap different styles of blades to tackle small, medium, or large fish in any salt or freshwater environment.
BUBBA Hook Extractor
The 6" and 12" Hook Extractor is the perfect tool for removing deeply sunk or swallowed hooks all while putting less harm on your catch. Engineered with a high-strength, solid anodized aluminum shaft, and a stainless steel hook, the BUBBA Hook Extractor will stay strong and sturdy in even the most demanding conditions while the titanium-nitride coating provides superior corrosion resistance. Our iconic non-slip grip and comfort ergonomics allow for simple, one-handed use and ensure a secure grip through the whole hook removal process.
BUBBA Paddoc Shucking Knife
The Bubba Paddoc™ Shucking Knife is designed to shuck bundles of oysters with ease. Our oyster knife has an ergonomically-designed handle for ultimate comfort and our signature non-slip grip for maximum security while shucking the toughest of oysters. Engineered with commercial-grade 440C stainless steel and a curved tip for maximum leverage, the Paddoc Shucker is built to easily hinge any oyster with very little force.
BUBBA Proteus Ulu
The Bubba Proteus™ Ulu Knife brings a unique and versatile blade to the Bubba family that allows you to cut like a pro. From its roots of Native Alaska, the Proteus Ulu Knife allows users to experience a whole new style of cutting. Using a natural rocking motion, the Proteus Ulu Knife's curved blade makes it easy to cut through fish, vegetables, pizza, or whatever else you may have on your dinner menu.
BUBBA Small Portable Gaff
All-new to the Bubba carbon fiber family of gaffs is our Portable Gaff. The Bubba Portable Gaff is developed for the offshore angler who needs a compact heavy-duty gaff to easily and quickly pull in fish. The Bubba Portable Gaff is constructed for superior strength with a durable carbon fiber shaft and a heavy-duty 17-4 PH Stainless Steel 3" offset hook, all the while, maintaining extreme portability with 3' in total length.
BUBBA Tapered Flex Folding Knife
Derived from our iconic 7" Tapered Flex, the NEW 7" Tapered Flex Folding Knife is designed for anglers who live a lifestyle of adventure and require a highly portable folding fillet knife that is built to last a lifetime while being versatile enough to handle any salt or freshwater fish. Whether you want to keep it in your pocket, in your tackle box, or on the boat, this knife easily folds down for effortless storage.
Nishine Lure Works Seminole 75
The Seminole 75 replicate realistically the shape of shad, with two line ties that can change the action of the bait. It's just shy of 3 inches and will be available in the Spring of 2021.
Nishine Lure Works Albino 110F
A Topwater prop bait that has props on the nose and tail which are detachable depending on the fishing situation. This bait can also be customized with 2 different types of original blades which comes with the bait.
Nishine Lure Works Erie 115SD
The Erie 115 SD features a High Performance Body with high grade plastic, most advanced welding technology and weight transferring tungsten ball. Specifications include:
- Size: 115 mm
- Weight: 3/4 ounce
- Dive Depth: 6 foot
- MSRP: $20
Scum Frog Painted Trophy Series
Scum Frog, which has been manufacturing hollow-bodied frogs seemingly forever, offers the highest quality components at a reasonable price in its upgraded Painted Trophy Series. The Painted Trophy Series' realistic color schemes mimic several different types of bass forage. Each color has been meticulously designed by award-winning, internationally renowned lure artist Andrew Gardner, a Scum Frog staffer.
Plus, anglers don't have to worry about the paint design wearing off; Scum Frog uses a proprietary system that digitally patterns onto the frog making them extremely durable.
Halo Canterbury Series Rods
The Scott Canterbury Signature Series rods are built with High-end Japanese Nano-fiber Graphite for unmatched sensitivity and durability. The blank design is centered around a reduced handle length for increased casting accuracy, as well as, improved butt-end clearance to eliminate interference with bulky clothing. The blank is matched with stainless steel guide frames with zirconia inserts for smooth casting and durability. We also added a new, proprietary reel seat to improve hand-to-blank touch sensitivity and a super-comfortable grip.
Halo XDIII Pro Rods
When Halo Fishing became a part of the American Baitworks family, it set out to prove anglers don't have to spend a fortune to enjoy a high-quality fishing rod. That certainly is the case with the newly designed Halo XD III Pro Series that consists of six casting and two spinning rods, each selling for $99.
Halo KS II Elite Series Rods
The KS II Elite Series consists of six casting and one spinning model all of which were designed with input from Halo's pro fishing team. Retailing at $169.99, the series is built with premium Fuji guides featuring zirconia inserts that heighten rod sensitivity even more. The KS II Elite's rock solid, proprietary reel handle is made of AAA cork with green Eva Foam highlights for comfort and sensitivity. An exposed, "two-finger" section in the reel seat provides anglers a direct feel to the blank for those delicate bites.
Freedom Mischief Minnow
The secret to the Mischief Minnow's performance is the unique Kilter Blade – this custom blade design is center-mounted on the bait body by an angled blade pin. The patent-pending Kilter Blade creates a highly erratic action – there is simply nothing like it in the market today!
Working the bait is simple, relying on the Kilter Blade to create side-to-side body rolling action which mimics a wounded baitfish on the water's surface. The Mischief Minnow's unique thrashing action combines clacking sound, wake vibration and blade flash – a true triple threat in topwater fishing that makes fish want to smash.
Netbait Crush Worm
The Crush Worm is one of the most lifelike baits available on the market today thanks to a super-soft, high-float plastic integrated with salt and scent – the ultimate combination to get fish to bite and hang on!
The three size profiles give anglers the option to size down between the Crush Worm and Jr. Crush Worm for more subtle presentations or use a slightly wider bait profile with the Stumpy Crush.
One of the best baits available for finesse applications like drop shot, jig head and the STH Flatty Rig. A classic, handcrafted, hand-poured bait with year-round application for Bass, Walleye and Ice Fishing, the Drifter is 2.75 inches and comes in 8 color options.
Super soft salted and scented, the Drifter moves freely in any application without you having to shake it. Integrated 3D eyes give the Drifter a lifelike, fleeing baitfish appearance to get every fish to stop and chomp.
Netbait Flex Worm
The Flex Worm is designed with a solid front end profile in the first 1.5" of the bait to ensure a stable hook insertion for Texas rig or shaky head presentations, The solid front end immediately transitions into a tapering ball & joint body design which gives the bait its Flex.
The innovative ball & joint design creates an extremely flexible mid-body action that alternates with the tail of the bait to create a constant undulating, swimming movement making the bait appear alive. Designed for Largemouth and Smallmouth Bass fishing, the ultra-realistic Flex Worm is Available in 5" and 7" sizes and 10 colors.
STH Bait Co. Drifter Minnow
In 2018, STH unveiled the Drifter – a small, finesse style drop shot and jigging bait that netted huge tournament results on smallmouth fisheries across the nation. Today, STH Bait Co. is creating new excitement with the addition of the Drifter Minnow to the Drifter Series of baits sold under the NetBait/ STH Finesse Series in the USA.
The Drifter Minnow is designed for serious smallmouth anglers with subtle features that bring the perfect blend of art and science to smallmouth fishing. The secret of the Drifter Minnow is centered around the hand-finished 3D eyes that truly mimic a baitfish coupled with a unique, pintail design that delivers unreal action when the bait presented as either a dropshot, vertical jig or with STH Flatty Rig.
Ardent Apex Lightning
The Apex Lightning gives you superior on the water performance. Ardent's extremely light weight high strength aluminum frame provides you the comfort and strength needed for Elite level fishing. 10+1 ball bearing produces top-level smoothness and casting distance. Featuring a deep V6061 T6 machined aluminum spool, a carbon fiber swept back handle with EVA grip knobs and externally adjustable 270 degree magnetic brake system. Also features a Drag Click System, which emits an audible click as line is pulled from the spool.
Ardent Apex Pro Series Rods
Experience a cast that makes you feel comfortable, and the fish uneasy. Ardent Apex Pro Series Rods are constructed from IM8 graphite, which utilizes a unique combination of fabrics and fibers for enhanced strength and incredible feel. Apex Rods feature Cork Split Grips, Pac Bay Reel Seats and Fuji aluminum oxide line guides, and feature a healthy mix of medium to medium-heavy actions for every angler. IM8 Graphite Construction.
Ardent Eco1 Spray
Works 4 Ways:
- Lubricates: High performance, organically derived, solvent-free lubricant for all parts of your reel.
- Conditions: Conditions all types of line. Reduce line memory, cast farther, quieter and reduce backlash.
- Protects: Has a much stronger attraction to metal surfaces than water, creating a protective barrier.
- Cleans: Has a very high solvency to remove dirt, rust and corrosion. High Performance without Harsh Chemicals. No Chemical Smell to Scare Away Fish. Environmentally Safe.
Ardent Smarter Cull
SmarterCullTM combines the Ardent SmartCull Culling System and Smart Clips into one convenient package and features Ardent's industry-best 6-ball 2-stage culling balls with non-piercing Smart Clips minimizing the risk of injury and infection to fish, increasing their survival rate. Smart Cull System & Smart Clips together in one package! Culling balls with locking pounds and ounce selectors. No charts, cards, or markers to lose or replace. Compatible with livewell additives. Durable clip and cable with protective coating. Large numbers to identify weight quickly. Reduce fish stress by weighing only once.
Ardent Strong Braid
- Maximum Abrasion Resistance.
- WFT Exclusive Pre-Stretch Technology.
- Maximum Pic Count.
- Tightly Woven.
- Latest Braiding Technology
- Maximum Knot Strength
- 15 I.G.F.A. World Records
Ardent Summit Hawk
The first Summit model: "Hawk" is now available after 3 years in development in 7.5:1 and 8.4:1 gear ratios for incredibly fast retrieves! this high-end reel features High Strength Aluminum frame, 270 Degree Magnetic Brake System, 6061 T6 machined aluminum spool, Swept back anodized aluminum handle, EVA grip knobs on handle, Strike Saver Drag System, 10+1 Ball Bearing, Swept back forged aluminum star drag, Weight: 6.9 oz
Tackle HD Worldwide Buzzer
The "Worldwide Buzzer" is a unique buzz bait designed with topwater guru, James "Worldwide" Watson. It was created to be the most versatile buzzbait ever produced. The key features start with the head design. The acoustic channel lets the blade bounce off of the head, creating a unique sound that triggers fish to bite. Moving down the bait, we have a large skirt keeper, a lead bait keeper followed up with a wire bait keeper. All of this is mounted on a Mustad Ultra Point hook and Pro Series skirt. It comes in 1/4, 3/8 and 1/2 ounce options for $7.99.
Tackle HD Swimmer
The Swimmer uses the same proprietary plastic formulation used in the Hi-Def Craw that creates neutral buoyancy and tremendous durability. The Tackle HD Swimmer's design was based on input from professional anglers who outlined the features necessary to produce not only an effective and unique product, but a bait that generates a steady HD swim action proven to trigger strikes when conditions are difficult. By adjusting your retrieve and adding or subtracting weight, the Tackle HD Swimmer can reach fish in every zone. MSRP $5.99.
Big Bite Baits BFE
The BFE was designed to flip, hence the name "Best Flipper Ever." A thick body with added rings and a hook slot make it perfect for rigging on either a straight shank or an EWG hook. The design of the wings and tail allow the BFE to glide into places other baits can't, and the antennas provide tantalizing secondary action. All of this comes together to create the Best Flipper Ever!
Stanley Spinnerbaits Rayburn Red
Stanley Jigs will be offering a new Rayburn Red color option this fall in all the Vibra-Shaft, Wedge Plus, Extreme, and Code Red series of spinnerbaits. Rayburn Red is an extremely popular fish catching color
option especially during prespawn and spawn. They will be available at your local tackle store or at fishstanley.com.
The G-Box designs come in a variety of sizes and configurations, making it easy for anglers to find the perfect fit for any tackle. Storing lures, jig heads, terminal tackle, and valuables is easier with one of the G-Box models.
All G-Box designs utilize the single-hand, easy-open lid clasp and tight tolerances ensure that small terminal tackle doesn't jump from one compartment to the other. Easily carry them through a rainstorm and keep them accessible on the boat deck when water is spraying across the bow. Valuable lures and tackle will remain protected while having easy access throughout the trip.
The all-new G-Case 7000 is a serious storage solution with an exciting suite of custom features. The case is a home for bulk storage and is compatible with G-Boxes in all sizes. The G-Case lid can be opened from either side, allowing for quick access while providing maximum security. The flexible system has endless storage configuration possibilities, making it possible to completely customize the number and size of G-Boxes seated within the hard shell.
Gamakatsu G-Power Heavy Cover Flip & Punch Hook
The TGW (Tournament Grade Wire) hook, paired with its welded eye, make this hook the strongest in Gamakatsu's G-Series lineup. This hook has a shortened point length providing less hook exposure in heavy cover; however, it leaves ample amount of the hook exposed to penetrate through the biggest of bass mouths.
Available in 2/0, 3/0, 4/0 and 5/0 and is complemented by the Nano Smooth Coating finish.
Gamakatsu G-Power Stinger Trailer Hook
With its strategically designed angle of the eye, this hook runs right through the water column presenting a life-like presentation allowing you to have more hookups. To make this stinger hook even more efficient, Gamakatsu has paired it with a silicone stopper to be placed just above the eye, preventing the hook from sliding up to the barb of the main hook shown here.
Available in sizes 2, 1 and 1/0 and comes with a silicone stopper, which can also be purchased separately.
Gika Rigs use an off-set shank worm hook with an elongated drop shot weight attached directly to the eye via a solid ring. The drop shot weight features a snap that allows anglers to quickly change the size of the weight when the situation calls for it and is painted black for stealthy presentations. The weight size is permanently stamped into the side of each weight making it easy to identify when it's time to make a change.
Gamakatsu Micro Split Ring Plier
The 5-inch long pliers are made from stainless steel so you can rely on them even in harsh saltwater environments. A premium non-slip grip works when wet, giving anglers a secure hold for fine operations like manipulating split rings, and it works equally well in large or small hands. A spring in the handle holds the pliers open during use, and a corresponding lock keeps them closed for storage.
Gamakatsu Folding Braid Scissors with Split Ring Opener
This is a compact multi-function fishing scissor with similar construction elements as other Gamakatsu fishing tools. Its sharp stainless-steel blades will provide years of hard use snipping mono and cutting braided fishing line. The scissor's tips feature a handy split ring opener. The blades fold safely into the tool's blue handles for safe storage. When open, the 4-inch scissors display the Gamakatsu name.
Gamakatsu Heavy-Duty Fishing Pliers
The Gamakatsu Stainless Steel Pliers have precise crimping jaws to fit various sizes of sleeves. The precision split ring feature on the needle nose tool makes changing or replacing split rings easy and averts broken nails. The multi-tasking jaws on the pliers are able to cut braid, mono or fluorocarbon, and also feature a PTFE coating to aid against corrosion and rust. The handles feature a non-slip grip that helps you hold on during wet conditions. Included is a lanyard and sheath.
Gamakatsu Spring Lock
The Gamakatsu Spring Lock features a stress-relieved, stainless steel center point. The center point makes it easy to find the exact midpoint of the bait. It's then just a simple matter of twisting the plastic on to the Spring Lock where it stays fastened and secure. Soft plastics stay centered and run straight and true. Made of stainless steel, the Gamakatsu Spring Lock won't rust. Available in L and XL sizes.
Gamakatsu Superline Offset Round Bend Hook
This hook is designed with a heavier Superline wire best suited for braided and fluorocarbon lines, enabling anglers to fish a finesse worm rig in the heaviest of covers. The Round Bend offers a larger bite area perfect for any worm presentation while increasing your hook-up ratios. The newly enhanced Z-Bend holds your plastics on the hook longer, reducing the number of pull-offs and saving you a few bucks on plastics.
Gamakatsu Treble SP Medium Heavy Hypershield Hook
Using Gamakatsu's innovation of the G Finesse Treble Hook platform, the new Treble SP MH features TGW (Tournament Grade Wire). TGW is thinner, stronger, and sharper than the standard wire and ensures the hook point stays sharper, longer. Hypershield coating dramatically increases corrosion resistance and keeps hooks sharper longer, making it the perfect treble hook for big, toothy fish.
Gamakatsu Under Spin Head
60-degree heavy cover hook, chrome willow leaf blade, ball bearing swivel and spring lock holds plastic secure.
Available in sizes 4/0 in 3/16, 1/4, 3/8 or 1/2 ounce
Providing an eye-to-eye perspective of the fish, the new Strike-Vu™ Camera from Aqua-Vu captures all the underwater excitement of striking fish in colorful HD video. A built-in 32-GB hard-drive records underwater action in 3-minute clips, for up to 4-1/2 hours of video. Magnetic, waterproof USB connection interfaces with a computer or other device for file management as well as for charging the integrated Li-Ion battery (battery powers Strike-Vu continuously for up to 5-1/2 hours.) To connect to a fishing line and lure, an 8-inch rigid-wire shaft features dual eyelets-ideal for trolling, casting or other fishing applications.
DUO Jerkbait 130 SP
The Jerbait 130 SP is DUO's beefier and longer jerkbait. Designed for multi-species fishing. The 130 carries a darting action. It is best readied with large diameter line and significant rod influence. This lure is for big fish targets. One unique characteristic for this particular ripbait, is the fact it can be "ripped" as well as jerked or twitched. Extremely balanced, the 130SP has a wobble that disperses water significantly and draws attention.
These will also be available in Aaron Martens' signature color series, which includes AM Hasu, AM Dawn and AM Edge.
DUO Apex CRANK 66 (Squared)
The APEX CRANK66 (Squared) is a versatile, large, yet agile squarebill designed to give anglers consistent performance. Not only does it cover the necessity of considerations a squarebill should consider, it does it with emphasis and heightened performance. The Obtuse and hidden design characteristics allow the 66 (Squared) to meet face to face with cover laden territory without hinderance. It will be a refreshing and founded tool for both Aaron Martens and the serious squarebill angler.
DUO New Spinbait 100
The Spinbait 100 is a big bait, yet it has a more comprehensive list of actions than smaller Spybaits. Strategically, DUO wanted to equip and empower tournament anglers who primarily depend on baitcasting equipment.
DUO Boostar Wake Swimbait
DUO claims a very balanced lure, with true-tracking characteristics, meaning for example with the 3.5 inch is casted out and allowed to free fall it does this straight and balanced. This means action of the lure is initiated at the point the lure hits the water. While some soft plastic swimmers will spiral, or twist to their decent the booster 3.5 when rigged correctly falls like its swimming to the bottom. It also incorporated 3 actions simultaneously to cause a tight quiver vibration.
DUO Apex Tune 68 and 62 Vibration
The Apex Tune 68 & 62 carry strong traits that not only breach and navigating cover, but possesses a very unique signature not duplicated by other manufacturers. Its profile is also known as the thinnest most compact profile in professional angling. With the assistance of Aaron Martens, 4-time Bassmaster Classic runner-up, they not only improved the lures behavior but provided unique colorways.
Wiley X Captivate Lens
These lenses filter light revealing vivd detail, vibrant contrast and optimal clarity. They also feature the safety protection for which Wiley X is known.
Carhartt Shoreline Waterproof Breathable Jacket
7.3-ounce, 100% nylon oxford shell, Polyester mesh lining in body for breathability; Taffeta sleeve and hood lining for easy on-and-off, Storm Defender waterproof, breathable technology stops water from getting in but lets sweat get out, Carhartt-strong, triple-stitched main seams; fully-taped waterproof seams.
Full-zip front with inner and outer storm flaps to keep water out, snap-on drawcord-adjustable hood with visor, left-chest map pocket with waterproof zip closure; Two lower-front zip pockets with storm flaps, two inner pockets with hook-and-loop closures, internal rib-knit storm cuffs with ergonomically shaped sleeve hems help keep out the cold and elastic drawcord on hem.
Carhartt Shoreline Bib Overall
These men's bibs not only keep you dry in a downpour, they're also breathable, comfortable and equipped with plenty of pockets. The lightweight construction features ankle-to-waist zippers, reinforced kick panels, and plenty of pockets. A double layer at the knees gives you a place to stick your knee pads.
Falcon Rods Cara Series
Falcon Rods is reintroducing the popular Cara rod series. These all-new rods utilize state-of-the-art carbon fiber material to achieve a new cutting-edge in strength and weight. Falcon Cara rods have long been known for their focus on responsive actions tuned for the intended end-use. That focus is now sharper than ever.
Lure Lock Deep Box
This 4-inch deep tackle box is one of the deepest tackle trays on the market today, allowing anglers to store big baits, bulk items or load up on their favorite tackle, ensuring they don't' run out while on the water. The Deep Box is available in a 4-in-1 style that comes with the Tak Logic Technology Gel on the bottom of the tray, along with it on the two one-inch trays that drop into the box.
If anglers want to use a traditional divider system, this box can be set up to have 1 to 24 compartments, making it extremely customizable for an angler's needs. A Deep Box without the Gel is available also for anglers wanting to load up on their favorite soft plastic baits. All the boxes are made of 100% Polypropylene for enhanced durability, easy snap apart dividers and strong, sturdy latches.
Lure Lock Thin Box
With the new ultra-thin tackle box, Lure Lock has all sizes covered when an angler is looking to select a tackle box. The ultra-thin box is ideal for organizing stick baits, shallow-diving crankbaits, or terminal tackle items. A thin box with no dividers is available, so you can get as creative as you want and is ideal for creating the perfect day box of lures.
The other model features 4 to 24 compartments, which when all used can keep small jigheads organized and locked in place because of the Tak Logic Technology Gel, which is scent free, easy to clean and environmentally safe. All the boxes are made of 100% Polypropylene for enhanced durability, easy snap apart dividers and strong, sturdy latches.
Quantum Accurist Casting Reel
Constructed with a ceramic-carbon drag system, 8+1 PT speed bearings, ACS cast control and a zero-friction design, Accurist provides extreme smoothness and line fluidity with every cast. A sturdy one-piece aluminum frame equipped with a Flippin' Switch and sealed with SaltGuard Protection keeps this baitcast reel corrosion-free. Comes with a guaranteed 5-year warranty.
Quantum Accurist Casting Rod
The Accurist cranking rod is specifically designed with a custom blend of high-end graphite and fiberglass for unbeatable sensitivity. With the EGC4™ composite blank, durable EVA handle, stainless steel guides with aluminum oxide inserts and a graphite reel seat, this rod is made for long casts and huge catches.
Quantum Invade Baitcaster Combo
The tough-yet-smooth design and compact size of Invade baitcast makes it the perfect combo for anglers of any experience level. Complete with a 5-bearing system, continuous Anti-Reverse Clutch, Zero-Friction Pinion Design, and an IM6 graphite rod, this combo is a solid choice at an affordable price point.
Simms Pro Dry Bib
The bib is built with rugged 3-layer GORE-TEX® Pro Shell fabric and its durability is bolstered by highly abrasion resistant nylon overlays in high wear zones like the knees and the bottom of the cuffs. The bib features a full-length center-front zip, adjustable suspenders and a stretch back panel for all-day comfort. To warm hands or stash small essentials, the bib also incorporates handwarmer pockets with built-in drain ports. To round out the feature set, the Pro Dry Bib also utilizes two-way zippers on the legs for easy on/off, and/or venting in warmer conditions.
Simms Pro Dry Jacket
The latest iteration of this jacket is built with a brand new breathable fabric package that's more waterproof and durable than any other Pro Dry that came before it. In the areas of the jacket that take the most abuse such as the hood, the shoulders, and the top of the arms, a slightly heavier denier GORE-TEX Pro Shell fabric is used for unmatched durability. In all the other areas of the jacket, a lighter Pro Shell is incorporated for better range of motion, fit, and comfort.
TUF-LINE Fluorocarbon XS
TUF-LINE introduces Fluorocarbon XS, the new fluorocarbon line that is virtually invisible underwater with exceptional abrasion resistance. The X-tra Smooth and X-tra Sensitive Fluorocarbon XS, offered in 4- to 25-pound test, is designed for high sensitivity and gin-clear water.
Lunkerhunt Bait Shifters
The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can't resist. Featuring a unique chamber running through them, Lunkerhunt's Bait Shifters are designed to allow Bait Shifter jig heads to slide on and off quickly and effortlessly.
The Bait Shifter Minnow mimics a bite-sized 3.5in minnow profile with a tight wobble on the retrieve encouraged by its paddle tail. The Minnow is designed to be rigged with the 3/8oz Bait Shifter Jig head.
Lunkerhunt Popping Bug
The Lunkerhunt Popping Bug floats high and is made of super tough TPE Foam that gives it the durability needed to withstand hit after hit during punishing attacks. It pops and gurgles water on the pull, and drops on the pause, resulting in better hookup ratios. Rigged and ready for a fight with a 4/0 wide gap hook, the Popping Bug excels in both open water and the thickest of weeds.
Lunkerhunt Battle Beetle
A slow retrieve will make this compact, single-jointed lure plod across the surface with a wide wobble, displacing water to attract attention. Increase your retrieval speed to tighten up its shimmy, forcing the beetle to dip just below the water surface where feathered treble hooks create additional temptation.
Lunkerhunt Big Eye Tail Spin
Glow-in-the-dark patterns, an enticingly bladed tail, sharp heavy-weighted short shank hooks, and a pair of thunderstruck wide eyes that bring everything together. Ideal for both vertical jigging or extra long casts to schooling fish.
Available in 1/4-, 3/8- and 1/2-ounce weights.
Lunkerhunt Easy Prey
This double-jointed lure sits horizontally in the water, dressed with three feathered treble hooks that give it a unique presentation at rest, and a high hookup probability in action. Once you start a retrieve, it kicks back to life with a vertical wobble just like an injured baitfish. At rest, this lure will then float back up in the water column.
Lunkerhunt Finesse Frog
When rigged Ned style, the Finesse Frog's natural appearance and buoyant action make it look like a juvenile frog nosing around the bottom. Current in the water will give the Finesse Frog a natural swaying movement, so whether you're fishing with a slow drag-and-pause technique or with short hops, the Finesse Frog is an effective way to attract fish and get bites in even the toughest conditions.
Lunkerhunt Ghost Carbon Fluorocarbon
Ghost Carbon is made from 100% Fluorocarbon material, is virtually invisible under water, and is fast sinking. Strong abrasion resistance and low stretch help give you the confidence to perform the perfect hook set.
Lunkerhunt Sinking Braid
Lunkerhunt Sinking Braid is exactly as its name suggests: a revolutionary new 8+1 strand braided line that sinks. Comprised of 8 ultra-high molecular weight polyethylene (PE) lines braided around a core line made from polytetrafluoroethylene (PTFE), he end result is a sinking, low diameter braided line with very little memory and superior strength.
Lunkerhunt Impact Jolt 8F
The flat-sided profile initiates a tight wobble, while the large square bill ensures the Jolt dives to where the fish are located, while also deflecting off bottom structures to entice a reaction strike. Rattles in the hardbody shell help ensure fish hear this little diver as it creeps closer and closer to an eventual strike.
Lunkerhunt Impact Reactor
This lipless crankbait is very highly detailed with a tight-wobbling action, which allows it to be effective at any depth.
Lunkerhunt Impact Slash 12S
The Impact Slash 12S is a deep-diving tournament-grade jerkbait that suspends on the pause, keeping the lure in the water column for optimal strike opportunities. When used by simply casting and retrieving the angler has control of diving depth and action, mixed with just the right amount of pause and anticipation of an attack. Using the Slash 12s while trolling will push this lure down even deeper.
Lunkerhunt Impact Turbine
The Impact Turbine buzzbait churns and spits water with ease, making its presence known far and wide. An added clacker blade makes the Impact Turbine a noisy little temptation, resulting in strike after strike.
Lunkerhunt LTS Avid Backpack
TPE-coated waterproof fabric and heat-sealed seams provide a water-resistant base for this 48L hauler, which includes 2 plastic tackle trays and a spacious interior designed to hold all your gear. Making fishing-on-the-go easier and safer are superior organizational features, such as two adjustable rod holders that free up your hands when on the move, and a shoulder-strap mounted pliers holder to keep the most important tool in your arsenal within reach at all times.
Lunkerhunt LTS Avid Duffel Bag
Inspired by the convenience of adjustable tackle trays, the Avid Duffel features an interior wall that can be easily moved around to separate and organize all your gear, and comes with 4 plastic tackle trays. Made of a tough, water-resistant PVC-coated material to keep your gear dry and secure, Lunkerhunt also provides handle and strap options to make transit easy. Ensuring no gear is left behind, we outfitted this 48L carry-all with a mesh water bottle holder, built-in carabiner slot, ample side pocket compartments, and MOLLE mesh onto which you can strap or clip on additional gear.
Lunkerhunt LTS Avid Satchel Bag
Built for the shore, river, and stream fisherman in mind, this bag fits all your required essentials, making mobility a breeze when fishing or hiking between spots. Both the primary and secondary pockets are equipped with zipper less, water-resistant, fast-entry openings that eliminate the potential for zippers getting caught. Finished off with a water-resistant PVC-coated construction, and you'll enjoy peace of mind knowing that your gear is safe, secure and dry at all times.
AFTCO Women's Hydronaut Waterproof Rain Gear
Women's Hydronaut is the the first of its kind fulfilling a niche that has always been there. It has the same features from AFTCO's original Hydronaut waterproof rain suit, but in a cut that works for women. Most notable are the wide shoulder straps on the bibs as well as the speed vent for high-speed runs, ensuring the hood never gets blown off.
MSRP: $249.99 (jacket), $229.99 (bibs)
AFTCO Reaper Windproof Softshell Jacket
This softshell jacket still incorporates a built-in face mack and neck warmer, but is now lined with AFTCO's Hexatron fleece material. This combination in a 3-layer fabric provides added warmth and wind protection.
AFTCO Triton Waterproof Rain Gear
With a 100% Nylon Oxford shell, the Triton waterproof jacket offers 20k waterproof/breathable performance to keep you comfortable no matter what mother nature throws at you. Also features a double-dry cuff system to ensure your arms stay dry.
JB Langley Cove Performance Shirt
Long sleeve performance shirt features antimicrobial and UPF50+ protection utilizing Singtex Performance Knit. This super soft comfortable shirt features moisture-wicking, fast-drying, 4-way stretch tailored with a crew neck, rear drop hem, extended sleeves with thumb holes and no top shoulder seam.
JB Langley Rockwell Long Sleeve Button Down
This evolved long sleeve button down made from Toray Primeflex stretch woven fabric that provides increased range of motion, moisture-wicking and fast-drying capabilities to provide a high-end functional shirt that looks as good on the water as it does off. These are some of the finest materials you will find in fishing clothing.
Modern fit, hidden snap down collar, no top shoulder seam, articulated sleeves, laser drilled underarm vents, sunglasses cleaning cloth, shaped cuff for sun protection, zippered side opening. Sizes S to 3XL. MSRP $99.
JB Langley Blackwell Long Sleeve Shirt
Toray Primeflex stretch woven fabric povides comfort and protection but this moisture-wicking, fast-drying long sleeve button down is much more than your dad's back-flap, box cut fishing shirt. Interior wicking mesh on yoke. Laser drilled under arm vents. Zippered side opening under bonded welt flap.
JB Langley Rockwell Short Sleeve
Long days on the water and long days in the office require a mindfully engineered short sleeve shirt. Crafted with the Toray Primeflex fabric, features hidden snap down collar with no top shoulder seam and underarm panels for increased range of motion. Modern cut and fit.
JB Langley Winrock Performance 7 Pocket Short
The Winrock Short is designed to incorporate both stretch and durability featuring Toray lightweight stretch woven fabric and C6 Durable Water Repellency (DWR) technology. Along with antimicrobial, moisture-wicking, and fast-drying qualities, the Winrock Short is detailed with a shaped waistband and gusseted crotch, this stretch UPF 40+ short is complete with seven strategically placed pockets.
JB Langley Winrock Performance 7 Pocket Pant
These fishing pants are designed to incorporate both durability and stretch featuring Toray lightweight stretch woven fabric and seven strategically placed pockets.
JB Langley Rover Wind Shell Jacket
Lightweight wind protection from the Rover Wind Shell featuring Toray stretch woven fabric with C6 durable water repellency and UPF 40+ protection. The perfect extra layer to block cool winds with a sunflap collar and sunglasses slit on chest welded flap. Modern fit, laser drilled arm vents, elastic thumb loops at cuffs, adjustable drawcord waist, rear drop hem, zippered pockets and more for $129.
American Tackle Co. Tsuka Handle
The "Tsuka Handle System" is the most advanced rod handle ever produced. While fishing rod blanks have improved through modern advances in carbon and resin systems, handles have remained relatively static using EVA or cork grips with nylon/plastic seats. This new Tsuka Handle is the pinnacle of component design offering a complete integrated system utilizing the same carbon material used in the best fishing rod blanks to finally offer a handle worthy of the modern blank technology used in premium fishing rods.
Optimum Baits Papa Boom
This is the Big Bait version of the popular Boom Boom Shad. This new version is 8 inches long, sure to attract big bass wherever they are fished. Shown here is the new color Avery Day, named for Fred Roumbanis' son Avery, and it's a color that works every day in every water color.
Deps MT Wake
New jointed wake bait from Deps, it features a large profile, heavy duty hardware and a tail spinner for flash and kick.
Deps Tiny Bullshooter
The scaled down version of the popular Bullshooter, the new Tiny Bullshooter will fit the size and profile a lot of anglers have been asking for to fish wherever bluegill congregate like docks, seawalls, brush and bream beds.
New Deps 250 Slide Swimmer Colors
Slick new colors added to the Deps 250 Slide Swimmer line up including Real Keta Hasu and Real Trout.
Madness Japan Balam 245
This new giant floating swimbait measures 245 mm in length (nearly 10 inches), comes in 6 colors and will retail for $155.
Jewel Gem Blade 2.0
Gem Blade 2.0 features:
- Grip Tech Keeper System
- Seamless swimbait design
- Lifelike profile that swims, tracks flat and runs true at all speeds
- Can be paired with a 2.8 or 3.3" swimbait.
Jewel Gem Shad 2.0
The Gem Shad 2.0 is engineered and created using the same process as the original Gem Series: Jewel's "Resin Tech" over-molded injection process. It includes all of your favorite features of the original Gem Shad, just with a 41 percent smaller profile.
Gem Shad 2.0 features:
- Grip Tech Keeper System
- Seamless swimbait design
- Lifelike profile that swims, tracks flat and runs true at all speeds
- Can be paired with a 2.8 or 3.3" swimbait.
The Jolt-X is an all-new spinnerbait designed around the popular Keitech 3.8" Fat Swing Impact series. The Jolt-X is engineered and created using Jewel's new "Resin-Tech"over-molded injection process. The Jolt-X is designed and balanced to allow the bait to fall horizontal in the water and fish through heavy cover.
- Grip-Tech keeper system
- Seamless swim-bait design
- Oversized colorado blade for maximum thump
Duckett Fishing Paradigm Baitcaster
Duckett Fishing Paradigm comes in speeds, 6.8.1, 7.5.1, and 8.3.1 that come in 100 and 200 size. They feature 10 highest quality Japanese bearing systems, zero reverse one way clutch, consistent drag system, carbon washers, 20-pound drag, wider spool for added castability, 20 plus settings to zero in on the ultimate performance.
Bagley Balsa Wake 1
Delivering performance that has made Bagley Baits a staple among avid bass anglers since 1960, the Bagley Balsa Wake I wake bait utilizes the newest balsa wood technologies to give anglers the ultimate shallow water search bait.
Made using Bagley's exclusive Heat Compression Molding process, which allows for a full wire through design and precision internal weighting, the Bagley Balsa Wake I Wake Bait is much more durable and provides longer more accurate casts than traditional balsa wood baits.
Bagley Pro Sunny B Twin Spin
Designed with large dual front and rear props that create maximum water disturbance that incites explosive strikes. Fish it over grass and laydowns. Use a steady retrieve or rip it and pause–then get ready.
BUZBE Colony Modular Tackle System
Build your own tackle box. The HexLok Grid and variety of modular internal bins allow for an unlimited amount of layouts. Create the most personalized and efficient utility box possible. An interlocking seal with the lid keeps smaller contents from moving to other bins. A waterproof gasket and molded-in rust-preventative VCI helps protect tackle. Over-engineered, from military-grade plastic to stainless steel hinge and latch trim. These boxes are fully customizable, waterproof and built to last!
Cashion Icon Series
After 2 years of research and design Cashion presents the new ICON Series. The blank uses a new CF prepreg sourced in the USA and a Raw finish that's more durable and shows handmade craftsmanship. The grip material has a softer feel with a lighter and more durable Kevlar material. We finish with American Tackle micro guides and direct to blank reel seat with the threads cut down to reduce weight and increase sensitivity.
All together a lighter, stronger, more durable rod with a lifetime warranty.
Ray Ferguson founded Costa Sunglasses with high standards and the frame bearing his name continues his legacy. Ferg offers a refined focus on top-of-the-line performance details. Equipped with the tech necessary for elite anglers or captains, the frame features top and side shields, integrated textured Hydrolite rubber and vented adjustable nose pads. Ferg's OmniFit frame and 360-degree nose pad adjustability allows for a more comfortable and secure fit on a variety of face shapes and sizes.
Coastal helps you maintain your cool if your shades takes a dive in the water. Coastal's lightweight floating frame will provide buoyancy on impact when dropped in water. Highly durable and heat resistant, these frames offer comfort for long-term wear in any environment. Just add water.
Hobie El Matador
Experience ultimate protection like you've never seen. Retracting side shields slide into place to improve sightlines and block harmful UV rays. Co-molded rubber pads the arms & nose for extra comfort and zero slippage. Whatever the adventure, El Matador has you covered.
Inspired by those long days fishing the expansive wetlands of Southern Florida, NEW Everglades was designed for the hardcore kayak angler. With a true sport fit, Everglades provides optimal coverage for adventurous days. Additional features include Hobie® Hydro 360° dually coated polarized lenses, and co-molded megol rubber temple tips and nose pads.
Catch & release your lenses, and change your style all together. Huntington introduces Hobie Polarized new rapid interchange system. Easily swap up to 10 different lens options to customize your look and experience. Lenses securely click into place for all-day wear, and simply detach via buttons on the temple arms. The perfect solution for transitioning from your car to the water, to the beach and back again.
With a streamlined full-wrap fit (slightly smaller than Everglades), Snook was inspired by the famous game fish of the same name that populates the Gulf Coast. Snook features Hobie® Hydro 360° dually coated polarized lenses, and provides all-day comfort through co-molded megol rubber temple tips and nose pads.
Molix Freaky Flex
The Freaky Flex is a small 3-inch creature that perfectly combines the details and the functionalities. It is made of a new MOLIX FORMULA developed by Molix, it is an extremely soft and flexible floating compound, which is more cut resistant and it is enriched with salt and shrimp scent. The special appendices create micro vibrations and combined with the floating characteristics of the material, guarantee a stand up effect of the bait while it is jumping off the bottom.
Molix Pop Frog
The new "Rattlin" Pop Frog is an innovative hollowbody frog created in collaboration with USA Team Frog Eaters. The Pop Frog stands out for its exclusive design and attention to detail that make it versatile and suitable for different styles of fishing and action. Unique for the dual possibility of being used as a classic pop frog, creating a strong sound recall on the surface or as a WTD, obtaining a sinuous and enticing swimming. It is equipped with a double stron OMTD Custom Hook.
Rabid Baits Rabid Craw
The Rabid Baits Rabid Craw takes a new twist on finesse action with each piece of hand-tied, molded hair. Six colors of Rabid Craw are ideal for any condition and feature life-like appendages. The Rabid Baits 3-inch Rabid Craw shows fish something they've never seen before.