Neko rigging soft plastics is deadly, in part, because it allows the angler to truly customize the setup and show bass something new. Mike "Ike" Iaconelli recommends experimenting with hook positioning to achieve different looks and actions upon the chosen plastic.
While hooking the bait near the midsection (or egg sac) remains the most common and versatile, Ike shares 2 alternate hooking positions. A high pivot point (hook furthest from weight) has benefits for fishing around cover while hooking the plastic near the bottom (by the weight) excels on long casts and when horizontal movements are desired.
Bottom line, play around and find that unique Neko rig combination that gets bit and builds your confidence with the technique.