Bass can be extremely particular when it comes to crankbait color. Legendary crankbait fisherman and lure designer David Fritts shares some overlooked crankbait color selection guidance that'll put more fish in your boat. Hook positioning and how hard bass hit a crankbait is the best indicator you're fishing the right color, or need to make a change.
Nuances like top color, side color and belly color variations can also have a big impact on success.
Fritts explains why you need to observe the direction in which bass are hitting the bait, then tying this to color. Doing so reveals preferences over time while building competency and confidence you're fishing the right colors for the situation.