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Pure Fishing, Inc. announced this week that it has acquired the Hardy & Greys Limited brands, a well known british provider of fishing tackle for fly, carp, sea and coarse segments around the world and marketed under the Hardy Bros., Hardy, Greys and Chub brands.“

“With a heritage that spans over 140 years, the Hardy Bros., Hardy, Greys and Chub brands represent iconic fishing brands renowned for fly fishing as well as other specialized fishing segments,””said John Doerr, President and CEO of Pure Fishing. ““Hardy and Greys’ award winning products, now partnering with Pure Fishing’s existing brand portfolio through an expanded global distribution network, share a common passion for innovation and create unparalleled opportunities for our loyal and valued customers and anglers around the world. We place the highest importance on acting as stewards for our legacy of brands. We are pleased to welcome the Hardy & Greys team to Pure Fishing.””

““We are excited to be joining the Pure Fishing team,” Richard Maudslay, Hardy & Greys’ Deputy Chairman said. “Our owner was deliberate and very selective when he chose to create value for the future of our brands by placing our company on the market for the first time in 45 years. We are proud of the Royal Warrant of Appointment from HRH The Prince of Wales and of having held ten royal warrants during the last century. This honour is a testament to the extraordinary quality products designed and manufactured by our talented and dedicated team for our Hardy Bros., Hardy, Greys and Chub fishing brands. We look forward to being able to grow our business as part of the Pure Fishing family, with its portfolio of brands that will collectively continue to create benefit for our customers and fishing memories for our anglers.””

 

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