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Old Milwaukee has become the title sponsor of 2014 B.A.S.S. Nation events.

“Old Milwaukee is a time-honored brand,” said B.A.S.S. CEO Bruce Akin. “B.A.S.S. is proud to partner its grass-roots B.A.S.S. Nation fishing tournaments with such a well-known name.”

“Old Milwaukee strives to connect and reward outdoors enthusiasts on a grassroots level,” said John Genest, Old Milwaukee brand manager. “With freshwater fishing being so ingrained in millions of Americans’ lives, Old Milwaukee is excited to support an organization that is critical to the sport’s health and growth on all levels. B.A.S.S., especially through its B.A.S.S. Nation organization, creates invaluable opportunities for passionate individuals to connect and share memorable experiences in communities nationwide. Everyone at Old Milwaukee is excited for the opportunity to enhance these efforts.”

Old Milwaukee takes the title sponsor spot for all six B.A.S.S. Nation Divisionals as well as for the 2014 season finale, now named the Old Milwaukee B.A.S.S. Nation Championship, set for Nov. 6-8 on the Ouachita River out of Monroe, La.

Next up on the 2014 B.A.S.S. Nation schedule is the Aug. 13-15 Old Milwaukee B.A.S.S. Nation Northern Divisional on Lake Monroe out of Bloomington, Ind. Qualifiers from eight Northern states will compete to advance to the Ouachita River championship. There, successful anglers from all six divisions will compete to win a coveted entry in the 2015 world championship of bass fishing, the Bassmaster Classic.

“We are very pleased that Old Milwaukee has joined the B.A.S.S. Nation as the title sponsor,” said Jon Stewart, B.A.S.S. Nation director. “What better time — summertime — to pair our members’ love for bass fishing and the outdoors with a cold beverage like Old Milwaukee.”

The six Classic qualifiers will be eligible to be on the Old Milwaukee Classic Fishing Team, which will be outfitted with decals on their bass boats and special jerseys designed for the Classic competition.

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