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Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today its new Insight Genesis™ College Cup 2014 competition. Kicking off January 1 and running through December 31, 2014, college anglers registered with the Bassmaster Collegiate Series or FLW College Fishing are eligible to participate in the College Cup, and will receive a free subscription to Insight Genesis for 2014— the revolutionary personal map-generation tool.

Participants who upload the most acres of sonar log recordings to Insight Genesis from a compatible* Lowrance chartplotter can win up to $1,000 in prizes per month and $16,000 annually for team awards. In addition, an HDS-12, HDS-9 and HDS-7 Gen2 Touch will be awarded to 1st, 2nd and 3rd place individual monthly winners, respectively. The year’s overall award individual winner will be named Lowrance Prostaff at the 2015 Bassmaster Classic or FLW Cup** and receive a free trip to the championship of their choice.

Lowrance’s first competition exclusively for college anglers, the Insight Genesis College Cup will offer awards for two team divisions: Large-team awards for groups of more than 10 members, and small-team awards for those with 4 to 10 members. For an added advantage, fans can create a free Insight Genesis account and upload sonar logs that count toward annual or monthly totals for their favorite college fishing team. Sonar logs must be submitted in the Lowrance (.slg or .sl2) format to be eligible and only data not marked as “Private” in Insight Genesis will qualify toward totals.

Live Insight Genesis training webinars are now scheduled throughout the month of December on the Insight Genesis College Cup website (collegecup.lowrance.com). As an added advantage, competitors who sign up early in December, can get a head-start to begin accumulating totals for the 2014 competition, before the College Cup official starts January 1.

Registration for the Insight Genesis College Cup is free and open from December 10, 2013 through December 31, 2014. To enter, contestants can visit http://www.collegecup.lowrance.com/ and submit their name, email and school name. Anglers should register with their name and email on file with BASS and/or FLW college fishing registration. For more information on the Insight Genesis College Cup, email questions to [email protected]. For more information on Insight Genesis or Lowrance, please visit insightstore.navico.com/insightgenesis or www.lowrance.com.

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