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Jun122012
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JOBU Acquires Attraxx and Sci-X Technology
Industry veterans acquire soft bait and scent technology for saltwater
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Ronell Smith at the Tackle Insider reported that JOBU Outdoors founded by Doug Long of 5 Stone Advertising has acquired the Attraxx Soft Bait line and their patented Sci-X scent technology.
“The most appealing thing for me was the proven science behind the
project,” Long said, referring to the team of brilliant Lousiana State
University scientists who came up with the technology and tested it
thoroughly.
To read more about the deal, visit RonellSmith.com.
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