LunkerHunt won the best of show award for soft baits with their Bento Baits realistic minnow baits. They can be rigged on a drop shot, used as a weightless jerkbait or rigged on a jighead. Their lifelike paint jobs is enhanced by a reflective cloth inside the bait that actually keeps the bait held together for more fish as well as giving it an awesome appearance.
The other things they make we thought were pretty cool are called EduKits. It's a technique based kit that has all the components and baits an angler needs plus an instruction card on the best ways to fish them. So if you get a swimbait kit it might look something like this. They had drop shot kits, walleye kits, kits for panfish, jerkbait kits, kits for fishing Texas rigged crawfish and more.