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Apr242012
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Eutsler Joins Lew's Fishing Team
Industry veteran to head up field promotions for iconic fishing reel and rod brand
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Lew's announced the hiring of Mike Eutsler to serve as field promotions manager for the legendary rod and reel brand.
Eutsler, age 62, has several years of experience in promotional matters tied to the fishing industry, including bass tournament sponsorships, communications and participation. He is an accomplished tournament angler with a proven record of performance in the midwest.
In his new role with Lew's, Eutsler will work from the company's corporate headquarters in Springfield, Mo. His responsibilities include managing the company's pro staff programs, overseeing event sponsorships, coordinating the high school and college fishing team support programs and assisting with other promotional activities.
"Mike has a well-rounded background in matters relevant to our marketing needs, has a good understanding of our company's history and products, and knows our target audience well," said Lynn Reeves, Lew's chief executive officer. "Mike already has a good relationship with many of our pros and is familiar with many industry events, so he can hit the ground running. He's a good all-around fit for our company. We're proud to welcome him to our team of quality people that faithfully serve this great American brand."
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