We love this photo of 2012 Bassmaster Classic Champion Chris Lane and his family from his parade at Guntersville, Ala. for a lot of reasons. First, it was great to see a dream become a reality for this amicable pro who followed a game plan to perfection for the win. Second, Chris fishes for the right reasons, for family and love of the sport. And finally we believe that every American company who ever thought about getting into fishing as an advertiser or contributor who sees this photo will get what we all know - fishing is a family sport and what America is all about.
Thanks Chris Lane! You made us all proud.