In the April issue of Fishing Tackle Retailer, they report that Zoom Bait Company is the largest seller of soft plastic products in 2009, so far. This is from information provided by Southwick's AnglerSurvey.com.
The top 5 sellers for Zoom are the Zoom Lizard, the Super Fluke, the Baby Brush Hog, the Trick and Finesse Worms and the Ultra-Vibe Super Speed Craw.
In second according to FTR is Berkley with the Power Worm and Berkley Jumbo Floating Leech.
Yum and Gary Yamamoto Custom Baits were also recognized on this report as being top sellers and brands anglers prefer.
In the "Hot Bait" category chosen by industry leaders were the Lake Fork Hyper Freak, the Strike King Space Monkey, the Biffle O Lizard, the Dean Rojas Fighting Frog from Big Bite Baits, and the Snag Proof Bass Kicker Frog.
New products receiving mention included the Tru-tungsten Depth Shad, the Jackall Cover Craw and the Trigger X Flapdad.