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Yamaha recognized for customer satisfaction

8/30/2010 10:08:54 AM

NMMA award...CSI

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Yamaha Marine Group announced today the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category.

In addition, Yamaha’s boat companies Skeeter® and G3® Boats also received awards. Skeeter® was recognized in two categories: Fiberglass Outboard Boats and Fiberglass Bass Boats. G3® Boats was also recognized in two categories: Aluminum Outboard Boats and Pontoon Boats. This year’s award is the ninth consecutive for Yamaha in the Outboard Engine category – an achievement no other outboard can claim.
“We always work to improve customer satisfaction,” said Ben Speciale, Yamaha Marine Group President. “So do our dealers and our boat builders, with whom we share this award. The perception of satisfaction is ever changing; we have to be flexible so that we consistently deliver products and services that satisfy our customers.”

NMMA® launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.

National Marine Manufacturers Association (NMMA®) is the leading association representing the recreational boating industry. NMMA® member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit yamahaoutboards.com for more information.