Lowrance Promotion

Gordon Sprouse, Lowrance Marketing
During the April-June, 2008 period, Lowrance Electronics is springing for a
value-added incentive for dealers’ customers to buy — the Lowrance Free Map Card offer.
OFFICIAL PROMOTION DATES
For purchases made April 10 – July 7, 2008. Consumers have until
August 7, 2008 to redeem for free map card.
QUALIFYING PRODUCTS
Consumer purchases for Free Map redemption include all Lowrance
LMS-520C, -522C iGPS, -525C DF and -527C DF iGPS combination
sonar/chartplotters, plus GlobalMap® 5200C and 5300C iGPS chartplotter
models.
SELECTIONS OF CHOICE MAPPING
Consumers submit coupon with proof-of-purchase to receive their
choice of one (1) free high-detail map card:
Lowrance Fishing Hot Spots® PRO (choice of four regions)
Lowrance NauticPath™ USA Coastal (includes AK & HI)
Lowrance LakeMaster® ProMaps (choice of MN, MI & WI)
PROMOTION SUPPORT
Coupon Claim Form (Part Number 988-0173-03) available for consumers at point-of-purchase,
as well as on the Lowrance website. The Free Map Card offer is also supported by national print
advertising, cooperative internet promotions, press release publicity and a special, informative
section on the Lowrance website during the promotion period.
FOR MORE INFORMATION
Contact: Navico Sales Service
800.324.0044
sales.tulsa@navico.com
Offer details and online coupon:
www.lowrance.com