Morgenthaler Inks El Grande Lures Deal

2/2/2010 4:50:18 PM

El Grande Lures of Linton, Ind., announced that Chad Morgenthaler, an FLW Tour pro from Coulterville, Ill., has joined the company’s pro-staff.

The company’s lures are most frequently used on the big bass factories of Texas and Louisiana, but they’ll work anywhere that trophy bass swim.

“I’m really excited about the opportunity to work with a great soft plastics company like El Grande Lures,” Morgenthaler said. “I hope to play an instrumental part in helping to brand and market their products as they broaden and expand their business plan. It is always an honor to be included in the design process while a company ‘tweaks’ their products to maximize their effectiveness.”

“We are excited about this partnership as Chad will be instrumental in working directly with me in product design," said Jay Schurz, El Grande’s owner. "Chad fully understands our niche in the market, which is creating big soft plastics with industry leading color schemes. We look forward to many years of working with Chad and hope to be an integral part of helping Chad achieve his goals."

El Grande Lures currently has three products in its lineup:

    * The Gila Monster, an 8 ¾ inch lizard that can be Carolina rigged or Texas rigged;
    * The El Grande Tube, a flipping tube meant to handle the toughest cover and fish around; and
    * El Grande Sapo, a soft plastic toad that churns the water like a buzzbait.

All three lures are available in standard colors as well as some patterns unique to El Grande.

For more information about El Grande Lures, click here.

For more information about Chad Morgenthaler, click here.