The Crankster SR Shallow Runner has the same body shape as the Crankster MR Medium Runner and it has the same heavy metal free-floating ball bearing inside for mass transfer of much of the Crankster's weight into the tail for increased casting distance and accuracy. It's this heavy bead inside that also gives the Crankster SR its attractive rattle that can be heard for long distances underwater.

The Crankster SR has its lip designed at a special angle, matched to the shape and the balance of its body, so that the bait will swim seductively a few inches under the surface, creating an attractive trail of subsurface turbulence and heavy rattling noise that predators sense with their lateral lines.

It is very easy to change the swimming level from very close to the surface and almost waking on a slow retrieve to swimming several inches deep by changing the rod angle. If you keep the rod at about a 45-50 degree angle, that will help keep the bait right under the surface throughout the retrieve. By holding the rod tip down, it will then swim from 4 inches (SR 50) to 10 inches (SR 65) deep. You may even alternate between the actions on the same retrieve by switching between holding the rod up and keeping it down.

MSRP: Crankster SR 50 $15.37, SR 65 $16.11

About the Koolie Minnow 102 LL Long Lip

What's innovative about the new Koolie Minnow LL 102 is it is the sole member of the family that has a heavy metal bead for mass transfer of the lure's weight. The bead runs into the tail for long distance and accuracy on the cast. This provides the new LL 102 with the best ability for long casts, making this model a great lure to target fish far away and deep. The bead returns to the lure's belly for stability and action during the retrieve or on the troll. The Koolie LL 102 has a wiggling, rolling action, and dives deeper than other minnow baits of comparable size. It catches fish just like a crankbait when used with a steady retrieve. Also superb to use as a jerkbait with a cadence of jerks and pauses. It may be trolled or strummed in a current.

"What I like very much with the Koolie LL 102 is that this bait goes really deep for its size without pulling heavily on the rod tip," Patrick Sebile said. "Less water resistance means less pulsation from the lure felt in the rod tip. Due to its unique bridged lip design, there is less feel of the lure throb, and that also increases the angler’s sensitivity to anything - a short strike, grass or debris on the hook, contact with bottom or cover - all are easier to detect since the lip resistance itself is not the overpowering sensation. So you can more easily detect short strikes, bottom, cover, debris and react quicker to whatever you feel making contact with the lure."

In terms of body length, the 4" long Koolie Minnow LL 102 completes SEBILE's LL family by fitting in between the 3-1/2" Koolie Minnow LL 90 and the 4-5/8" Koolie Minnow LL 118.

Two New Larger Magic Swimmer 160 and 200 Sizes for 2011

The Magic Swimmer Soft increases its range of uses with two new, larger sizes for 2011. The new Magic Swimmer Soft 160 measures 6-1/4" (160mm) and weighs 1-1/4 oz (36g) by itself before hooks or weights are attached. The Magic Swimmer Soft 200 weighs in at 8" (200mm) and a hefty 2-3/8 oz (68g) unrigged.

Not only do the new 160 and 200 sizes make great baits for casting and spinning for a variety of bigger predators in fresh and saltwater (such as striped bass, trophy largemouth or muskie), they also offer possibilities to troll them slowly like live bait, on flat lines, outriggers and downriggers to target bluewater gamefish such as amberjack, sailfish and marlin. The new 200mm, 160mm as well as 130mm can be simply rigged with a “J” or a circle hook running through the head, from under the chin and out the top of its nose. Yes, that's right, simply use them as you would live baitfish. Just let the durable, double-jointed Magic Swimmer Soft show you why we say it swims and catches fish as good as a real baitfish.

MSRP: Magic Swimmer Soft (Pro Pack) 105 $16.96, 130 $15.90, 160 $19.08, 200 $22.26

New Soft Stick Shadd Hollow

The new Stick Shadd Hollow has all the features, actions and benefits of the regular Stick Shadd hardbait, PLUS all the additional benefits of a soft body which gives even more advantages to the angler, such as snagless rigging to fish right in the heart of thick cover where the big ones hide.
As with the regular Stick Shadd hardbait, the soft version also has a very compact profile and shape of a real fish.

It is extremely efficient in terms of castability and aerodynamic penetration through the air for the longest distance cast possible. It also has a lot of reactivity when you work it by small twitches, jerks or even reeling it in straight, the body is very reactive thanks to SEBILE's unique "Power Keel" design underneath the bait. The Power Keel provides the amazing and unpredictable swimming, jerking, darting and sliding action that brings this bait to life with 360 degrees of unpredictable and lifelike movement.

In terms of durability, the Stick Shadd Hollow is designed extra thick where it matters most so that it's as long-lasting and re-usable as possible. Although the body is hollow, it is not a thin plastic around the hollow part. It is really a thick enough layer designed so each bait has the possibility to last longer than most other soft hollow lures. The bait comes in 85 and 100mm sizes (3-1/4" and 4") and in 6 colors.

About the Spin Shad #0 & #0.5

The original Spin Shad won Best Hard Lure of 2009 at ICAST in Orlando, Florida. Now two new sizes of the award-winning Spin Shad are here to complement your light tackle fishing needs. Very few baits in such compact sizes are able to bring so much to you: a very good control and presentation of the bait on the retrieve as well as on the drop, the ability to stay upright and stable in currents but also with a lot of attractive action in calm, still water. The Spin Shad blades are perfectly balanced to the body, to react and work every single second when the lure is in the water. Great for light tackling both fresh and saltwater adventures.

MSRP: Spin Shad #0 $12.00, #0.5 $13.00

About the Crankster MR 35 and Flatt Shad 35 SK and 42 SK

Finally a small Crankster MR (Medium Runner) for all light tackle fanatics! The 1-3/8" long, 1/8 oz Crankster 35 features the same frantic cranking action as all models from the Crankster MR family, including a free-floating tungsten ball mass transfer system that increases distance and accuracy on the cast and knocks around inside on the retrieve - a unique combination of features in a crankbait that's under two inches in length. The strong wire diameter of the hooks enable use of this lure for both fresh and saltwater.

MSRP: Crankster MR 35 $13.00