Retrofitting.....putting some new into the old.

6/3/2009 8:32:36 AM

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The economy has caused many to look at their existing boat differently and we believe a new wave is on the horizon and about to occur. Its called "retrofitting" and it means upgrading and repairing versus getting new. Even though some anglers will buy a new boat every few years many are looking at upgrades, repowering, new upholstery and carpet, and upgrading to new trolling motors and depth finders in lieu of getting a brand new boat. Not a bad idea and one we believe can be good for both the accessory and boat and motor companies alike.
 
Lets imagine for a while that you have a late model Ranger 520 or even an older Ranger 481 or 482. You have a motor that is a still running great but the trolling motor has seen better days, there are a few tears or cracks in the seats, and the electronics are about as useful as a weight tied to a string. What is the next step? Today most anglers look to buy new but due to an economic downturn that may not be appropriate. Lets do a retrofit!
 
One great approach is to take a pen and paper and go over your old boat and compare it to new. What do you want today that you couldn't get yesterday and what needs to be upgraded to get to the "latest and greatest"? Write it all down. Then go over your old boat and write down everything that needs repair.
 
 
It would look like this:
 
Ranger 481                                                                   Wish list
                                                                                      New more efficient trolling motor
                                                                                      New depth finders
                                                                                      Upgrade to carpet and seats
                                                                                      New instrumentation
                                                                                      New outboard
                                                                                      ETC, ETC
                                                                                     
 
                                                                                      Repairs
                                                                                      Fix scratches
                                                                                      Replace tie downs
                                                                                      Fix hole in seat
                                                                                      ETC,ETC
 
 
Are you getting the picture? Most boat companies/dealers can provide replacement items for all of your needs. The next step is to look at your budget. What does each item on your list cost. This can take some time but it will be well worth it when you start to talk to momma or write that check. Use the catalogs, scan the Internet and talk to a reputable dealer. They ae a great resource.
 
The next step is to do it right. That means start with the biggest item you can afford and do that first. If you have original trolling motor and electronics we recommend you start there. We suggest a new 24 volt trolling motor and new electronics with some upgraded features. We also recommend the new Minn Kota Fortrex combined with the Humminbird 798C si depth finder for this application. Both offer the latest in technology and features like lift assist and side imaging that will make the fishing experience more enjoyable.
 
The Fortrex is a state of the art trolling motor with a new "retro" look. Efficient battery usage, more power, and more user friendly. Not only does it look cool but it has the features to make an old boat function like a new one.
 
The 798C si is a killer depth finder. Its priced competitively and offers side imaging, GPS and COLOR. Color makes a big difference and man is it clear....even in bright sun. This is one great unit.
 
If you have a little more money talk to your dealer about repowering the boat early as well. Most likely your Ranger 481's outboard is out of warranty. All three motor companies are hungry and are offering great progams now with longer warranties, some freebies and more attractive pricing than we have had in years.
 
We also recommend calling Ranger. If you have a Champion or a Skeeter call them. Ask them what is available for your old boat in new products and don't be afraid to get creative. Put some bling in the old girl. Maybe even put some Bluewater LED lights on the boat.  They look cool are really fucntion well early in the morning and late in the evening.
 
Some of the old stuff may be replaced with some cool new stuff and it may not cost you much. Ask around. Talk to buddies, ask your dealer. Use all of the resources.
 
Harley Davidson has made a business with after market chrome and accessories. Maybe its time for the boat business to do the same.
 
 
 
 

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