Quantum Signs Sponsorship Agreement with Major League Fishing

1/3/2012 10:06:22 AM

New bass fishing tournament circuit adds sponsors

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Quantum announced it will sponsor Major League Fishing in 2012. Quantum already sponsors seven Major League Fishing competitors.

“We proudly support the most accomplished professional angling team in the fishing industry, and most all of our sponsored anglers are participating in Major League Fishing. So it only made sense that we would support their passionate new venture with the shared intention of exposing bass fishing to an even bigger audience,” said Bob Bagby, Vice President of Marketing for Quantum.

Major League Fishing’s first event, the Challenge Cup, took place Nov. 6-11 on Lake Amistad near Del Rio, Texas. The Lake Amistad event debuted the league’s innovative format that allows anglers to compete with no limit on the number of legal fish they can catch and weigh. Competitors were not allowed to begin competition with stored, user-generated GPS waypoints, and were not allowed any practice time. The anglers also were equipped with real-time leader boards in their boats.

Coverage of the Challenge Cup will be offered early in 2012 on a series of Internet-based pay-per-view broadcasts. The event also will be shown on Outdoor Channel in the second quarter of 2012. Quantum-sponsored anglers Kevin VanDam, Tommy Biffle, Shaw Grigsby, Greg Hackney, Mike McClelland, Gary Klein and Dean Rojas will be featured regularly during the Challenge Cup broadcasts.