BASS announced Wednesday that JL Marine Systems, a respected supplier of Power-Pole® shallow water anchors, has signed with the organization as a supporting sponsor of the 2011 Bassmaster Elite Series.  As part of the collaboration, Power-Pole will title sponsor the 2011 Power-Pole Citrus Slam Bassmaster Elite Series event, to be held on the St. Johns River on March 17-20.

 JL Marine Systems will also introduce the Power-Pole Captains Cash contingency program for Elite events.  If the champion angler at each event – including the Bassmaster Elite Series Postseason – uses a Power-Pole anchor, they will receive a $1,000 bonus. 

 “Being a sponsor of BASS has been a long-time goal of JL Marine Systems and now with the overwhelming product acceptance among anglers, this opportunity is even more special,” said John Oliverio, president of JL Marine Systems.  “We are looking forward to a mutually beneficial relationship with BASS and its Elite Series anglers for years to come.”

 The Tampa, Fla.-based company will also serve as a promotional sponsor of the Bassmaster Elite Series Marshall program. In addition to adhering to 90% of Elite pros boats, Power-Pole serves as the title sponsor of two-time Bassmaster winner Chris Lane of Guntersville, Ala. 

 “Power-Pole has made significant inroads in the freshwater fishing market with its ability to innovatively market its product and this agreement will only take their exposure opportunities to the next level,” said Tom Ricks, vice president and general manager, BASS.