Reaction Strike is already known for a making a wide variety of high-end lures, in particular some truly incredible multi-segmented baits like the Revolution Shad and Revolution Bluegill.  They're not resting on their laurels, though.  In addition to introducing new lures on a monthly basis, they're expanding their pro-staff big time. 
 
The company has recently added FLW Tour pro Sean Hoernke and BASS Elite Series pros Brent Chapman and Mark Burgess.
 
In addition to new pros and new baits, Reaction Strike is making a concerted effort to adapt to regional needs.  That's why they're signing up anglers like Burgess, who as a Massachusetts resident is the only Elite Series pro from New England.  While that might mean some extra driving time, it also means that he's aware of the primary forage up there and the specific color patterns that work best.
 
Check out these pics of four prototype signature series colors that Burgess is working on.  They'll be available soon.  If you fish up north, whether that be Champlain, Winnipesaukee, the Great Lakes or the glacial lakes of the midwest, you owe it to yourself to snap a few of these up as soon as they hit the shelves.