Nitro Boats will have a presence at Bassmaster Elite Series and Opens events in addition to exposure across BASS' multimedia platforms. Nitro is the subsidiary boat brand to Bass Pro Shops, which BASS announced today as the title sponsor of the Opens series and a supporting sponsor of the Elite Series.

"We look forward to continuing our relationship with the premier bass fishing organization in America and the benefits it brings to our loyal customers," said Johnny Morris, Bass Pro Shops/Nitro Boats founder.

Nitro Boats is associated with a number of Bassmaster Elite Series anglers including Kevin VanDam, five-time Toyota Tundra Bassmaster Angler of the Year, Rick Clunn of Ava, Mo., four-time Bassmaster Classic winner and Bassmaster Elite Series champions Edwin Evers of Talala, Okla., and Tim Horton of Muscle Shoals, Ala.

"Nitro has an outstanding reputation in the outdoors industry and we are proud to align ourselves with such a respected brand," said Tom Ricks, vice president and general manager, BASS.