MillerCoors Partners With
Toyota Texas Bass Classic
Lake Conroe, Texas – The Toyota Texas Bass Classic (TTBC) and MillerCoors have announced a partnership that positions MillerCoors as the official beer sponsor of the Toyota Texas Bass Classic. As part of this partnership, fans will quench their thirst in the Miller High Life Beer Garden and Saloon. The TTBC will be held October 16 – 18 at Lake Conroe in Montgomery, Texas.
“Miller High Life has connected with outdoor enthusiasts for close to two decades and we look forward to this relationship with Toyota Texas Bass Classic,” said Steve Kretz, Marketing Manager, MillerCoors.
MillerCoors will receive significant exposure across all of TTBC’s promotional elements and on a nationally-aired CBS Sports broadcast. The agreement also provides MillerCoors with additional onsite exposure opportunities.
“We are excited to have Miller High Life as the official beer of the Toyota Texas Bass Classic,” said Tournament Director Lenny Francoeur. “The Miller High Life Beer Garden and Saloon is a great addition to the event and the perfect opportunity for Miller High Life to reach fans of country music and the outdoors.”
For the first year, the TTBC is positioned as the world championship of the Professional Anglers Association (PAA) Tournament Series and the format will be an individual angling competition, making the event a true world championship. The field will be comprised of 60 anglers, all qualified members of the PAA who earn spots based on PAA Tournament Series finishes or other merits.
Fans can purchase a daily ticket for Friday, Saturday or Sunday at only $10 per day. The daily ticket includes grounds admission to the TTBC for that particular day and admission to all concerts, weigh-ins and sponsor expos during that day. Tickets are available on the tournament website, www.toyotatexasbassclassic.com. Proceeds from the TTBC benefit the Texas Parks and Wildlife Department’s youth outdoor recreation programs.
The Toyota Texas Bass Classic is sanctioned by the Professional Anglers Association with technical assistance and support from Texas Parks and Wildlife Department’s Inland Fisheries Division. Title sponsor for the event is Toyota. Dick’s Sporting Goods is the official sporting goods provider. The Saturday Concert is presented by Evan Williams, the official bourbon of the TTBC. MillerCoors is the official beer. 100.3 KILT and SportsRadio 610 are the official radio partners. Phoenix Boats is the official boat of the TTBC. Waste Management is the official trash and recycling partner. The tournament will be held on Buffalo Springs, a planned development in the City of Montgomery. Corporate partnership opportunities are available for 2009. For additional information, visit www.toyotatexasbassclassic.com or call 1-866-907-0143.
