BASS ann
ounced Thursday that Mercury will extend its sponsorship of BASS as an official engine sponsor of the organization in 2011. As part of the agreement, Mercury will be an official sponsor of the Bassmaster Classic, Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens and the BASS Federation Nation.
"The collaboration between Mercury and BASS has been wonderfully and mutually productive," said Mark Schwabero, president of Mercury. "BASS is the world leader in competitive bass fishing, and Mercury has long been recognized the leading builder of engines for bass anglers. We're happy to continue to have this opportunity to join forces with BASS to provide fans of competitive bass fishing an exciting, quality schedule of tournaments and competition."
Mercury, a BASS sponsor since 1998, had a strong on-the-water showing in BASS events in 2010. Of the 10 BASS Elite-level events, Mercury Pro XS-powered anglers scored nine victories. Kevin VanDam, who has won the last three Toyota Tundra Bassmaster Angler of the Year awards and the most recent Bassmaster Classic, features a Mercury Pro XS.
"Our long-standing relationship with Mercury continues to flourish," said Tom Ricks, vice president and general manager, BASS. "Mercury's success on the water at BASS events correlates with the true quality of its products."
For more information about Mercury, visit mercurymarine.com.
