Fish Harder Companies acquire United States and Canadian Distribution rights for Youvella-USA, LLC

Dan Vesuvio, President of Fish Harder Companies ® announced today that Fish Harder has acquired the rights to be the sole distributor of Youvella-USA, LLC products in the United States and Canada.

Tim Norman, head of Sales and Marketing for Fish Harder Companies ®, has been named president of the new company, Youvella-USA, LLC.

"We're excited about this opportunity. Youvella is by far the most modern and progressive sportfishing hook company in the world. They make a wide variety of hooks for the freshwater, saltwater and commercial markets," Norman said. "We intend to use their expertise - along with that of our pro staff - to develop a line of professional grade fish hooks for the American and Canadian markets."

Look for the first of the new pro-designed, innovative hooks to be launched at this years ICAST Show.