BOATS CAN BENEFIT FROM THE UNIVERSAL BEDRUG MAT

OLD HICKORY, Tenn. - There's a way to enhance your day on the lake that doesn't pertain to trolling motors or tackle boxes. The Universal BedRug Mat(tm) from Wise Industries Inc. can make your boat more comfortable, quieter and better looking.

Made from rugged polypropylene fiber bonded to a bottom layer of polypropylene foam, the Universal BedRug Mat is a fabric-like material that's soft, stain-resistant and easy to clean. The mat comes as an untrimmed, rectangular (5.5'x8') section that can be measured and cut to fit the deck and storage compartment areas of bass boats, Jon boats and aluminum fishing skiffs.

While it looks and feels just like carpet, spoils and spills - especially fish attractant - can be washed away with a garden hose. Best of all, the pungent odors will not linger. And unlike conventional marine carpet, the mat will not mildew or deteriorate from years of prolonged exposure to water and sunlight.

Standing on the hard floor of most boats can cause foot and leg discomfort after a short time - not to mention the abuse your knees endure when crawling about. The Universal BedRug Mat, however, has a foam backing that cushions your step and muffles sounds that might alarm fish.

The mat, with its plush, charcoal grey appearance, also lends a sense of style to your boat. Furthermore, its surface is skid-resistant, so your favorite shotgun - and retriever - won't slide around on your next duck hunt.

The Universal BedRug Mat retails for $99.99. Special 3M(tm) Dual Lock(tm) fasteners are available from Wise Industries Inc. to secure the mat segments in place.

Outfitting your boat with a Universal BedRug Mat can also increase its resale value as the integrity of the original surfaces is better maintained over time.

Ask your local light truck accessory dealer about the Universal BedRug Mat. You can locate stores in your area by visiting www.bedrug.com. Or, contact Wise Industries Inc. at 800.462.8435.

BedRug, a division of Wise Industries Inc., manufactures bed and cargo protection solutions for pickup trucks - BedRug(r) bedliner, BedRug Mat(tm) and Bed Gasket(tm) - as well as van interior systems - ProVan Liner(tm), VanTred(tm) and VanRug(tm).

Since 1995, Wise Industries Inc. has manufactured the BedRug bedliner at its ISO 9001/TS16949 certified facility in Old Hickory, Tenn. The BedRug is authorized as a GM Genuine Accessory by General Motors, an Authentic Dodge Accessory by DaimlerChrysler, a Ford Genuine Accessory (Sport Liner(r)) by Ford Motor Company and as a Genuine Toyota Accessory by Toyota Motor Sales, U.S.A., Gulf States Toyota and Southeast Toyota.

BedRug is located at 635 Old Hickory Blvd., Old Hickory, TN 37138. Contact the company toll-free at 800.462.8435 or visit www.bedrug.com.