FOR IMMEDIATE RELEASE
EdgePoint Inc. and Fish Harder Companies Sign Agreement.
TORONTO, Ontario (January 8, 2010) - EdgePoint Incorporated. continues to
expand its consumer products offerings. Today, EdgePoint announced the
addition of Fish Harder Companies, the makers of Tru-Tungsten, Picasso, and
MiHatchii baits to their product distribution network.
Driven by innovation, Fish Harder Companies provides the competitive angler
with the best tackle in the world. They focus on radically improving the
status quo by developing cutting edge manufacturing processes and state of
the art product design. Their goal is to revolutionize the tackle industry
by raising the bar to new heights and setting the standard by which all
others will be compared. The Fish Harder Companies brands were created with
just one thing in mind, to put more fish in the boat.
"Our business in North America is new product driven, period. Having
aggressive distribution that gets those new products to market quickly is
key to our continued success. That is why we have partnered with EdgePoint
Inc. to blanket the Canadian market with the hottest selling new products
from the Fish Harder Companies." - Tim Norman, President, Sales & Marketing
Fish Harder Companies.
"No matter what type of industry you're in, it is critical to listen to your
consumers, and deliver on their requirements. The fishing tackle industry
isn't any different; it's about understanding what the end-user really
wants, and delivering on that. The team at Fish Harder Companies continues
to innovate and bring exciting products to market; they're an organization
that truly listens to the end-user. I am proud to have them partner with
us." says Eugene Ghounarides, CEO & co-founder of EdgePoint, Inc.
New for the 2010 season, Fish Hard Companies unveiled three products during
the 2009 ICAST sport fishing trade show.
First, is the new Mad Maxx frog. Tru-Tungsten designed this product to excel
where other frogs fall short. It has a pro-drain system to keep the frog
from becoming waterlogged, hook grooves to keep the hooks flush to the body
until a fish strikes, and internal tungsten rattles to call fish up from
under the thickest slop. Craig Butler COO & co-founder of EdgePoint Inc.,
adds, "The Mad Maxx frog is revolutionizing frog fishing as we know it. The
stand out feature on the frog is the pro-drain system. This unique aspect
allows water to escape out the back of the frog when it's pulled from the
water and prior to your next cast. The concern of waterlogged frog fishing
is completely eliminated with the Mad Maxx frog. Ultimately, anglers will
not be required to compress the frog to get water out. Michael Iaconelli,
Marty Stone and Greg Hackney have designed and developed a remarkable
product."
The second product is the Tru-Life 5" Swimbait, which was developed by BASS
Elite Series pro Ish Monroe and professional angler Matt Newman. These baits
offer anglers an adjustable weight system that allows the lure to swim from
top to bottom. Without any weight, Tru-Life 5" Swimbaits will snake along
the surface, creating an enticing wake as they travel back towards the boat.
Each lure is carefully balanced to maintain a true, vertical attitude at a
slow or fast retrieve speed. "The Tru-Life 5" Swimbaits will be very
attractive to all anglers, regardless if you're fishing for bass, pike,
musky, etc. Tru-Tungsten has developed a swimbait for you." says Craig
Butler.
Lastly, the Flea Flicker jig was released. The Flea Flicker is the only 97%
pure tungsten wacky jig head on the market. The smaller profile tungsten
head increases your hook up ratio and sensitivity. This is a new wacky jig
head that has changed the way all Pro's fish soft plastics. Unlike standard
jig heads, the design of the Flea Flicker head causes the bait to shake and
wiggle uncontrollably on the fall. The concaved head traps air on the fall,
creating a unique vibration during the drop.
For dealers interested in stocking any of the Fish Harder Companies product
lines, please contact EdgePoint at sales@edgepointinc.com