MarCum and ShowDown announce “Homecoming”

9/18/2009 3:17:11 PM

Share This Story!

Minneapolis, MN – MarCum Technologies is coming home. Central Minnesota based Versa Electronics, builders of MarCum sonar products for over three years, recently acquired the assets of MarCum Technologies, as well as the ShowDown Digital Fish Finder. The acquisition includes inventory, tooling, intellectual property and product designs.

Throughout their 50 year history, Versa Electronics has maintained a staunch commitment to consistently manufacturing high quality electronics. Likewise, their premium customer service has yielded partnerships which have endured throughout Versa’s half century existence.

MarCum’s reputation for quality is no accident, says Versa CEO, Kevin Johnsrud. “Commitment to quality comes first in all our electronics products,” says Johnsrud. “We’ve been building MarCum flashers for three years, and will bring this same commitment and attention to detail to the underwater camera products, as well. In addition, and based on our experience in sonar, we recognize the value of the ShowDown digital sonar and are equally committed to continued development and growth of this brand.”

Demonstrating their commitment to innovation, Versa recently introduced ShowDown 5.6. This updated version of the original vertical digital ice sonar includes two valuable upgrades. ShowDown 5.6 offers anglers an acute 1-foot adjustable zoom function, as well as new state of the art interference rejection software.

The improved zoom function lets users zoom in on any segment of the water column, and change zoom depth in 1-foot increments. The result is unparalleled target separation and screen detail. For anglers, noteworthy situations include detecting suspended crappie schools and revealing bottom hugging walleyes.

Also unique among ice sonar units, ShowDown features the ability to accept new software upgrades; essentially, users get enhanced features and functionality without having to purchase a whole new unit. As in the past, owners of previous ShowDown versions can simply send their units directly to Versa, and for fifty dollars, receive the software upgrade. Or they can purchase the new ShowDown 5.6, complete with new software, at their local retailer. At $279.99, it’s clearly the best value in ice sonar today.

Another Versa advantage: all sonar units are built and made right here in the U.S.A. For the coming winter, MarCum’s flasher line-up includes the feature rich LX-5, as well as the ever-popular LX-3tc, VX-1 Pro and LX-i Handheld Sonar. Consumers will like the new retail prices, too, which have been reduced by $50 to $100.

On the underwater camera front, MarCum continues to offer the finest products available. Both the VS825C color viewing system and VS820 feature 8-inch flat panel LCDs, high resolution SONY SuperHAD CCD optics and ingeniously functional soft carrying packs. These units bring Hi-Def level quality and picture sharpness to underwater viewing. Meanwhile, the versatile VS380 carries the same great camera features at a drastically reduced price.

“We’re super excited about the future of these two great product lines,” says Versa Electronics Sales Manager, Steve Hanson. “Versa Electronics is a well established company with a long history of producing innovative electronics products. And, with our in-house domestic production, we’ll have both manufacturing and customer service under one roof…this is a great combination. Really, I think fishermen just want to know that they are buying a quality product, especially when it comes to electronics. With Versa’s proven history, combined with our continued commitment to building current model and future product innovations, there is no one better to accomplish that goal. MarCum has always been about innovation and high technology; we will strive to produce the highest quality, most user friendly, best performing products that everyone can afford… it’s always been that way, and that is the way we intend to keep it.”