Lowrance and BASS, the worldwide authority on bass fishing, have announced that Lowrance will continue with BASS as a supporting sponsor of the organization and its prestigious tournament structure in 2010.

The agreement includes supporting sponsorship of the Bassmaster Elite Series and the Bassmaster Federation Nation presented by Yamaha Outboards and Skeeter Boats.

"As the undisputed leader for sonar/GPS systems on tour, Lowrance is proud to continue its long-standing relationship with BASS," said Gordon Sprouse, marketing director for Lowrance. "Our new High-Definition System and StructureScan sonar imaging set a new standard for excellence on the water, and we look forward to bringing even greater advantages to competitive anglers in the near future."

Lowrance designs, manufactures and markets sonar and GPS products, digital land- and marine-based cartography, handheld navigation solutions, groundbreaking radar systems and integrated weather capabilities.

As part of the agreement, Lowrance receives exhibit space at Bassmaster Elite Series events and opportunity for product demonstration. Lowrance will also air a mini-show in the ESPN2 Outdoors programming block.

Additionally, Lowrance will receive exposure across BASS' multimedia properties, including Bassmaster Magazine, BASS Times, Fishing Tackle Retailer and Bassmaster.com and ESPNOutdoors.com.

"Lowrance continues to make great strides in advancements with competitive angling equipment and its reputation in the industry is excellent," said Tom Ricks, BASS and ESPN Outdoors general manager and vice president.