John T. Doerr Named President and CEO of Pure Fishing

7/7/2009 1:05:54 PM

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COLUMBIA, SC (July 7, 2009) – Pure Fishing announces that John T. Doerr has been named President and Chief Executive Officer, effective immediately. Doerr had been acting as the Interim President for the past three months.

James E. Lillie, President and Chief Operating Officer of parent company Jarden Corporation, made the announcement.

“John has continued to exhibit the leadership, judgment, enthusiasm and business focus needed to guide Pure Fishing,” Lillie said. “John and the entire Pure Fishing team are cohesively working together and partnering with customers, committed to being the global leader in the fishing tackle industry. We look forward to supporting John and the entire team as they continue to deliver on both short-term objectives and long-term strategic opportunities.”

Since joining Pure Fishing in January 2006, Doerr’s responsibilities have included global operations including manufacturing, sourcing, engineering, supply chain, information technology, quality, logistics, customer service and fulfillment. In addition to a wealth of professional experience and formal education, John brings to the position a passion for the outdoors and is an avid angler and hunter.

“The Pure Fishing team is focused on providing the ultimate experience for our global anglers and customers through leading brands, innovative products and superior services.” Doerr said. “I am honored to take on these additional responsibilities at this pivotal time. We have a tremendous opportunity as we continue to bring together three great companies. We have a lot of work to do, but with the continued support of Jarden and the dedication of our passionate team, I have complete confidence that we will reach our vision.”