Jay Kumar – founder of BassFan.com and other properties now owned by Intermedia Outdoors, as well as a former co-host of ESPN's underground hit show "Loudmouth Bass" – is back in bass fishing with new site BassParade.com. What exactly is a "bass parade?"

"The best way to put it is that you're either in the parade or watching it, and either way you're a part of it," Kumar said. "We chose the blog format for BassParade for that reason – because it encourages fishermen to be part of what we're doing. They can participate by leaving feedback, sending in pics and videos for us to post, posting our posts to Facebook, that kind of thing.

"BassParade is also a constant stream, or parade, of all things fishing. It's not the news model pioneered by BassFan. It's not the free-for-all you find in forums. It's more like the Gawker of fishing – short-form, fun, commentary-like content. We cover anything about fishing we think is good, bad, funny or otherwise entertaining."

"We" means him, well-known bass and inshore writer Jason Bryant, and an Alabamian with no shortage of opinions, Bo Crawford.

Bryant said: "The fun thing about BassParade is that it's essentially a stream-of-consciousness blog about all things fishing. We don't sterilize content through a chain of command or a panel of editors. We write it, post it and people read it."

Crawford said: "I hope fishermen find our edgy, out-of-the-box style refreshing." He added: "I'm really excited about delivering a mobile device-friendly site to all the anglers out there. I believe that's a first in bass fishing."

Kumar is known as an entrepreneur with no shortage of solid ideas, so what else is he up to? "In hunting, check out SeriousBirdHunting.com," he said. "In fishing, all I can say right now is wait and see!"