Industry News | Reese joins Dick's Sporting Goods
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2/7/2011 7:24:19 AM |
Skeet Reese joins Grigsby and Iaconelli on team
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Skeet Reese, the 2007 Toyota Tundra Bassmaster Angler of the Year and the 2009 Bassmaster Classic Champion has reached an endorsement agreement with Dick’s Sporting Goods; the largest U.S. based full line sporting goods retailer.
Reese will join an already strong team of anglers who wear the Dick’s Sporting Goods logo; the current team features Bassmaster Elite Series pros Mike Iaconelli and Shaw Grigsby along with saltwater pro Capt. Blair Wiggins. The addition of Reese creates an even stronger presence on the national fishing scene.
“I’m really excited to be joining the Dick’s team,” said the 41-year-old pro. “Dick’s already had a great team in Mike and Shaw and I’m proud to be joining them in promoting the Dick’s Sporting Goods brand.” The agreement includes logo branding on Reese’s jersey, as well as on his Lucky Craft / Berkley truck and 2011 Stratos Elite Series 210.
“They are the largest full line sporting goods retailer in the U.S., and they have a strong desire to continue growing their presence in the fishing industry,” Reese said. “They have made a commitment to carry the right products in their stores across the country, and that makes it a place any angler can find what they need; I’m happy to be able to work with them.”
“We are pleased to have Skeet Reese come on board as a partner of Dick’s Sporting Goods, joining our two other great professional bass anglers and partners, Mike Iaconelli and Shaw Grigsby. This partnership will provide both Dick’s and Skeet the opportunity to further leverage the marketing of the many Skeet Reese Signature products sold at Dick’s Sporting Goods stores and online through dickssportinggoods.com,” said Scott Rolf, Vice President of Community Marketing for Dick's Sporting Goods.
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