Industry News | Ehrler Signs with Picasso
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7/7/2011 9:01:00 AM |
Picasso Lures under new ownership, just landed bass fishing heavy hitter
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FLW Tour pro Brent Ehrler has signed with Picasso Lures to represent their Shakedown, Shakey-E-Fooball and Tungsten weight line of products.
“The Shake Down and Shake-E-Football products have been a key component of my success for years," Ehrler said. "Any time of year with any conditions they just get bit.
“The great thing about partnering with Picasso Lures for these products is that when I promote these products I know I am promoting something that anglers will be successful with.”
Ehrler will be promoting the tungsten weights, which feature Picasso’s exclusive Duraseal technology. He’ll also be promoting the Shakedown shakey head, Shake-E-Football and the Flea Flicker, Picasso’s weedless wacky rig.
Terry Monteleone, President of Picasso Lures, is equally excited to have Ehrler on board.
“Brent’s consistency year in and year out is proof of the quality of Angler that he is," Monteleone said. "Brent’s always a threat to win, and after talking with him about his success with the Shakedown and Shake-E-Football baits, it was a ‘no-brainer’ to bring him on board.”
Monteleone and Ehrler are already hard at work on designing some new finesse tactic baits that will be out possibly this fall or just before the end of 2011.
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