Fishouflage combines the high-tech elements of popular 3D camouflage
patterns with fish and habitat from aquatic environments. Four eye-catching
patterns were introduced last year: Bassouflage, Walleyeflage, Muskyflage
and Crappieflage.
Bassouflage will be incorporated into the design of the PAA's travel vehicle
and other weigh-in displays for the 2010 PAA Bass Pro Shops Tournament
Series presented by Carrot Stix. Bassouflage features trophy bass in a
mixture of green reeds and coontail, combined with broken grey and brown
logs, laid over a natural tan background.
We see a lot of potential where the PAA is going and are happy to be in on
the ground floor," said Paul Bernegger of Outdoor Identities, the
parent company of Fishouflage. "We're looking at a long-term partnership and
growing together with the PAA."
Fishouflage was formally introduced at the 2009 ICAST trade show in Orlando,
where it was met with resounding response. Since then, Bernegger said
interest has exploded.
"We knew we had something special but it's still overwhelming," he said.
"You walk in at the gas station wearing a shirt and the woman behind the
counter says it's cool or she needs to get one for her husband or grandkids.
We see that over and over, people's eyes lighting up when they see the fish
in the shirt. When it all actually clicks, the wow factor is pretty neat.
"Response has been real strong and that's what fuels the fire. It's exciting
how universally accepted it's been by friends, family and people on the
street, and by the retail buyers who are calling. We knew we had something
but when people are calling and contacting you, that's really great."
Professional anglers Greg Hackney of Louisiana and Chad Morgenthaler of
Illinois are sponsored by Fishouflage. Hackney competes on the Bassmaster
Elite Series and won the 2009 FLW Forrest Wood Cup championship.
Morgenthaler competes on the FLW Tour and Bassmaster Open circuits. Both
also compete on the PAA Bass Pro Shops Tournament Series presented by Carrot
Stix.
"The PAA is excited to be partners with Fishouflage," said Danny Blandford,
PAA Program Director. "The unique patterns truly stand out and are sure to
continue growing in popularity among anglers and fans in the bass, crappie,
musky and walleye communities."
Fishouflage apparel includes a lightweight Performance Fishing Shirt with
generous cut design for comfort, Angler Hoodie and Quarter Zip Pullover of
water-repellent yet breathable Durafleece, stylish Polo shirts with accent
trim, and a selection of caps, visors and beanies for chilly mornings.
