Some people wear their emotions and loyalties on their sleeves.
Not Heidi Roth, Queen Bee of the Gary Yamamoto Custom Baits hive. She’s reminded every day of where her loyalties lie when she pulls up her socks and goes to work. There, in living color on her ankle, is a tattoo sporting the fish that comprises the Yamamoto logo.
“It’s really about job security,” she said. “It was my first tattoo. I have a couple. I told myself that if I got inked it would have to be something that meant something to me. Whether I ever get canned or not, this (working for GYCB) is definitely going to be an experience I’ll remember.”
