FLW
announced that The J.M. Smucker Company has extended its
sponsorship agreement with the tournament-fishing
organization. The agreement spans all levels of competitive fishing,
from the grassroots Walmart Bass Fishing League to the prestigious
Walmart FLW Tour. Folgers®, Dunkin’ Donuts® retail coffee, Jif®, Crisco® and Smucker’s® will be the brands highlighted.
Most notably, Folgers will continue the tradition of providing coffee and breakfast items at the popular “Folgers Morning Takeoff.”
All brands will be featured on FLW’s multiple websites, magazines, via
FLW Fantasy Fishing and on the weekly “FLW Outdoors” television show.
In addition to
media exposure, the brands will be highlighted at the FLW Expo, both in
displays and via promotional products and through signage at all FLW
tournaments. Professional angler Scott Suggs of Bryant, Ark., will
continue to represent Folgers on the FLW Tour. Suggs became the first instant millionaire in professional fishing by winning the 2007 Forrest Wood Cup.
