FLW Outdoors and BRP Sign Multi-Year Sponsorship

11/16/2009 4:05:41 PM

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BRP, Through Its Evinrude Brand, Intends to Continue to Offer a Contingency Program

MINNEAPOLIS (Nov. 16, 2009) – FLW Outdoors and BRP have signed a new multi-year agreement, marking their 9^th consecutive year as a sponsor of FLW Outdoors. FLW Outdoors also confirmed that they have settled their lawsuit with BRP out of court. BRP, through its Evinrude brand remains an official sponsor and intends to continue, as it did in recent years, to offer a contingency program to reward anglers. Terms of the agreement were not disclosed.

“We are very pleased that this is behind us and BRP has decided to extend their association with FLW Outdoors,” said Trisha Blake, Chief Marketing Officer & Executive Vice President of FLW Outdoors. “We look forward to building upon our long-standing partnership with BRP as we continue to grow the sport of fishing.”

“Many professional anglers have been choosing Evinrude as their preferred brand which is why the angler community has always been a critical component of our overall marketing strategy,” stated Yves Leduc, Vice president and General Manager, North America division. “This multi-year agreement reaffirms BRP's commitment to the outboard business through its Evinrude products and to fishing enthusiasts,” Leduc concluded.

The official details and rules of the contingency program will be available at FLWOutdoors.com.

BRP, through its Evinrude brand, will receive exposure and will be allowed a prominent presence across the various platforms of FLW Outdoors, including all bass and walleye events (189 total), FLW Outdoors’ multiple websites, FLW Fantasy Fishing, FLW Outdoors Magazine, “FLW Outdoors” television show on Versus and additional functions operated by FLW Outdoors.

BRP will also receive the opportunity to set up a major display promoting their Evinrude products, anglers and provide promotional offers to fans at the FLW Outdoors Family Fun Zone and Outdoor Show, surrounding the FLW Tour and championship events, and the Reel Life Festivals, held in conjunction with National Guard FLW College Fishing.

BRP, through its Evinrude brand, will continue to be a major supporter of FLW Fantasy Fishing, which is free to play and has offered the largest awards in fantasy sports history, with various prizes and promotions.

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing, offering the largest awards possible in the history of fantasy sports.