FLW just recently announced Walmart team anglers and now comes the announcement that another longtime sponsor is on board for 2011. This looks like the beginning of a lot of good news out of the FLW Outdoors camp.
FLW Outdoors and The J.M. Smucker Company announced they have extended their partnership. Folgers®, Dunkin Donuts® Retail Coffee, Jif®, Crisco® and Smucker’s® will be the brands highlighted. Terms of the agreement were not disclosed.
Trisha Blake, president of FLW Outdoors Marketing Division, stated: “Smucker has been a valued partner of FLW Outdoors for many years. Their brands resonate with outdoor enthusiasts and complement the family atmosphere at our events while increasing their brand awareness.”
Folgers, Dunkin Donuts retail coffee, Jif, Crisco and Smucker’s will be featured across the multiple platforms of FLW Outdoors. Folgers will continue its prominent involvement in the very popular “Folgers Morning Takeoff” at many of the tournaments, providing coffee and breakfast items to those fishing and attending takeoffs. Professional angler Scott Suggs of Bryant, Ark., will continue to represent Folgers on the FLW Tour. Suggs became the first instant millionaire in professional fishing by winning the 2007 Forrest Wood Cup, earning $1 million on Lake Ouachita in Hot Springs, Ark. The 2011 Forrest Wood Cup returns to Lake Ouachita, and Suggs is an early favorite to become the first angler to win two Forrest Wood Cup titles.
