FLW OUTDOORS AND YAMAHA EXTEND PARTNERSHIP

2/11/2010 2:39:38 PM

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Yamaha Extends Sponsorship and Commitment to Tournament Bass Fishing
 
FLW Outdoors announced Thursday that Yamaha has renewed their partnership with FLW Outdoors, marking their 10th consecutive year of sponsorship with the organization. The long standing relationship emphasizes their commitment to tournament fishing while fostering relationships within the industry.

“Yamaha's commitment to quality and cutting-edge technology has made them a leader in our industry," said Trisha Blake, Chief Marketing Officer & Senior Vice President of FLW Outdoors. "FLW Outdoors is proud to once again align itself with Yamaha and continue to build upon our longstanding partnership during the 2010 season.”

Yamaha will receive premiere co-engine sponsorship across the various platforms of FLW Outdoors, including all bass and walleye events, FLW Outdoors’ multiple websites, FLW Outdoors Magazine, “FLW Outdoors” television show on Versus and additional functions operated by FLW Outdoors.

“We are pleased to be a sponsor of FLW Outdoors,” said Dale Barnes, Yamaha Marine Group Marketing Division Manager. “Our relationship with FLW Outdoors gives us a great opportunity to showcase our game-changing new outboard, the VMAX® SHO™.”
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