The Toyota Texas Bass Classic (TTBC) and Evan Williams Kentucky Straight Bourbon Whiskey, the country’s second largest selling Bourbon brand, have announced a two-year partnership that positions Evan Williams as the official bourbon of the Toyota Texas Bass Classic. As part of this partnership, Evan Williams’ branded concessions area will be one of the highlights of the expo area. The TTBC will be held October 16 – 18 at Lake Conroe in Montgomery, Texas.
 
“Evan Williams Bourbon is excited about extending our involvement in professional bass fishing by being the Official Bourbon of the Toyota Texas Bass Classic,” stated Susan Wahl, Brand Manager for Evan Williams at Heaven Hill Distilleries.  “We have continuously upped our stake in the sport since we first became involved seven years ago.  We feel we are supporting an important and growing sport and that we are reaching many of our customers and prospects in a relevant way.  Research concludes that 25% of all fishing enthusiasts drink Bourbon and this event is the perfect sampling opportunity and brand awareness builder.”
 
Evan Williams Bourbon, produced in Bardstown, Kentucky, will receive significant exposure across all of TTBC’s promotional elements and on a nationally-aired CBS Sports broadcast. The multi-year agreement also provides Evan Williams with additional onsite exposure opportunities.

Evan Williams has a strong commitment to the bass fishing industry and will continue to be the primary sponsor of Professional Anglers Association pro Jason Quinn of Lake Wylie, South Carolina, whose boat and tow vehicle prominently displays the brand. Quinn is a two-time TTBC qualifier. 

“The Toyota Texas Bass Classic is happy to bring Evan Williams on board as the official bourbon for 2009 and 2010,” said Tournament Director Lenny Francoeur. “Evan Williams has a reputation for making the finest bourbon whiskey around and we are pleased that our spectators will be able to enjoy it as well as other Evan Williams’ branded items.”
 
 
.